Nowadays, the Internet TV industry is fiercely competitive, with price wars, subsidy wars, and content wars. Under the impetus of several major Internet TV brands, the entire Internet TV market seems to be in the Red Sea. There are now more than a dozen internet brands, big and small, and new players have recently joined. On February 22nd, Mango TV teamed up with Skyworth, Gome, and Everbright Optimisation Fund. With the mango “hard†theme, it released the “Love Mango†brand Internet TV in Beijing and officially entered the Internet TV hardware market.
Love Mango TV Conference
Starting from the content of mango TV to enter the Internet TV industry this time, it is not unusual. After all, there are a number of online video companies in the television industry, want to rely on the advantages of their own content. The same is true of love mango TV. Mango "hard" can be seen from the literal meaning, first, to enter the TV hardware market, and second, mango TV has the hard power of content production.
Content has always been the focus of competition in the Internet TV market. Mango TV is based on unicasting and self-preservation. It has been the forefront of domestic video platforms for several years and loves Mango TV. It is the core component of Mango TV's living room strategy and is fully integrated with its content. Traffic and influence. And we know that Hunan Radio and Television is one of the seven major license providers of Internet TV. The combination of strong IP + self-control + high-quality entertainment integration and mango TV regular army has laid a solid foundation for the future of the "election mango" TV competition.
Content has always been the focus of competition in the Internet TV market. Mango TV is based on unicasting and self-preservation. It has been the forefront of domestic video platforms for several years and loves Mango TV. It is the core component of Mango TV's living room strategy and is fully integrated with its content. Traffic and influence. And we know that Hunan Radio and Television is one of the seven major license providers of Internet TV. The combination of strong IP + self-control + high-quality entertainment integration and mango TV regular army has laid a solid foundation for the future of the "election mango" TV competition.
The lowest hardware price is 0 yuan
Since the very beginning, the price has been a hot spot for Internet TV, and many brands have been tempted to snatch the market at the cost of continuing “burning moneyâ€. At the conference, the price of the Love Mango Series TV has also become the focus of consumers and various media. One of the Qingmang series of sales methods to be bundled to buy five years of 1,500 yuan VIP members, on this basis, Qingmang 65MQ1R price 3499 yuan; Qingmang 55MQ1R price of 1999 yuan; 42MQ1 price of 599 yuan; Qingmang 32MQ1 price 0 yuan.
Even if the member price is included in the hardware price, this price is very low in the current TV market. We know that since the second half of last year, the price of TV panels has continued to rise, forcing recent TV brands such as LeTV and Xiaomi to start raising prices. So why is the price of love mango TV so low, is it hard to kill you?
Even if the member price is included in the hardware price, this price is very low in the current TV market. We know that since the second half of last year, the price of TV panels has continued to rise, forcing recent TV brands such as LeTV and Xiaomi to start raising prices. So why is the price of love mango TV so low, is it hard to kill you?
Mango TV, Skyworth, Gome, Everbright Optimum Fund Teaming Together
First of all, love mango TV is the product of the union of four giants. Mango TV is the protection of content, Skyworth is the guarantee of hardware quality, the country is the guarantee of the channel of the United States, and Everbright optimization is the guarantee of capital. Mango TV, Skyworth, Gome, and China Everbright Optimum Fund have joined forces to achieve deep cooperation at both the capital and business levels. Among them, Everbright's preferred fund serving as a financial investor is the leader in the domestic PE industry. Together, the top four made the strength of the mango TV's capital rank among the best among the Internet brands.
Secondly, the way mango TV uses "buy content, send hardware" is mainly based on content, while the hardware writer thinks that it is priced at a cost, and there is no hidden danger of burning money. And at the time of releasing television products, the timing is well-placed. After a long period of skyrocketing LCD panels, the recent gains have also eased, and Mango TV's choice to enter the Internet TV market at this time is very appropriate.
The era of large-screen living room casts the glory of Mango TV, and has accumulated a large number of die-hard fans. With the long video back to the TV, the living room screen is ushering in the platinum era. At this time, the top four of Mango TV, Skyworth, Gome, and Everbright Optimum Funds join hands together. Entering the Internet TV industry is also a powerful attempt to build a content + license + terminal + channel + operation Internet TV industry chain. According to Liu Wei, the CEO of Love Mango Brand, the industry structure is changing, and the “Love Mango†sword is justified. The Mango TV with multiple screens and soft and hard hands will become a dark horse in the Internet TV industry. Occupy the entrance to the large screen age of the living room.
Secondly, the way mango TV uses "buy content, send hardware" is mainly based on content, while the hardware writer thinks that it is priced at a cost, and there is no hidden danger of burning money. And at the time of releasing television products, the timing is well-placed. After a long period of skyrocketing LCD panels, the recent gains have also eased, and Mango TV's choice to enter the Internet TV market at this time is very appropriate.
The era of large-screen living room casts the glory of Mango TV, and has accumulated a large number of die-hard fans. With the long video back to the TV, the living room screen is ushering in the platinum era. At this time, the top four of Mango TV, Skyworth, Gome, and Everbright Optimum Funds join hands together. Entering the Internet TV industry is also a powerful attempt to build a content + license + terminal + channel + operation Internet TV industry chain. According to Liu Wei, the CEO of Love Mango Brand, the industry structure is changing, and the “Love Mango†sword is justified. The Mango TV with multiple screens and soft and hard hands will become a dark horse in the Internet TV industry. Occupy the entrance to the large screen age of the living room.
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