See the new product strategy appeared AWE, lead the second half of Internet TV development

As a strong brand with 1.5 million Internet TV users through past development, we still rely on a full matrix, full-platform, full-strategy strategy to build a product matrix, and launch three major product lines in AWE. With the advantage of the full matrix industrial chain, the market will drive the brand positioning of “Let innovation and life closer” driven by the product matrix of subdivided dimensions, and actively lead the development of Internet TV in the second half.

The second half of Internet TV will lead to profound changes in the industry

Before 2017, it can be said that the first half of Internet TV: Traditional TV brands accelerated their entry into Internet TV, and emerging brands carried funds into the TV field; an endless stream of price wars, strong single-star product marketing, traditional TV brands and Internet TV brands to each other Launching saliva warfare and so on are all core marketing methods in the first half.

This has created a certain prosperity for the Internet TV market, but it has also laid down hidden dangers for the further development of the market. Without continuous investment in R&D, rich content resources and innovative business models, the Internet TV industry will find it difficult to get out of the price competition. The single-item quagmire and quirky circle of stars.

As the Internet TV brand with licenses and access, relying on CIBN's Internet TV platform to see the hidden dangers of the Internet in the first half of the Internet, the entire 2016 year saw their own efforts: to steadily promote the dual channel online and offline Convergence and double upgrades in product sales and quality include the first CAN UI smart TV operating system with independent property rights, the CAN custom chip in the era of "coreless" era in China's smart TV industry, and full-size coverage of 32 to 85 inches. Segment of the big screen hardware layout and so on. These are the ability to continue to accumulate the outbreak of the "full matrix industrial chain" and lead the Internet TV industry from the price competition to value competition in the second half.

Seeing this kind of predictability and control of Shang Shang is confirmed on AWE. At this AWE exhibition, the new products, new services, and new models collectively displayed by the Internet TV brands will become the engine for the industrial transformation. In the past, the single-dimensional competition has been completely abandoned because of the large screen size and high cost performance of the Internet. The competition between televisions has been fully upgraded to multidimensional competition, which imposes more stringent requirements on the development of functions, scenarios, and platform operations of Internet TV.

According to AWE 2017, President of Global Intellectuals and Founder Brand Fu Qiang expressed that it is the value of the full-matrix industrial chain that is still displayed on AWE. At present, the market has initially completed its industrial layout and acquired industry-leading full-matrix industrial chain control. In 2017, we will continue to build our core competence and competitive advantage with full matrix, full platform, and full wisdom. This is the key to seeing the second half of Internet TV.



Specifically, relying on CIBN Internet TV, the eight key links in the intelligent terminal industry: Internet TV hardware, operating systems, applications, software, content, licenses, services, and channels constitute a complete matrix. In addition, the product line covers a complete smart terminal system centered on home entertainment and smart life, from smart TVs to giant screen laser smart projection, high-quality Hifi audio, smart home, and various types of machine boxes. Azimuth meets the needs of the Chinese family living room entertainment and smart life in the era of broadband Internet, which can both break through and provide global service.

Based on the full matrix product line, we can still rely on high-quality TV hardware and powerful software system service capabilities to rapidly develop high-confidence home Internet users and rely on CIBN's Internet TV integrated broadcast and control capabilities to build a deep and comprehensive home Internet. Entertainment and Wisdom Family Life Integrate the service super platform to create a new business model.

In AWE 2017, Fu Qiang said that the goal of the market is to expand the market size of smart terminal hardware. Chinese households have an average of 3 or more members around Internet TV. This is a very broad and ambitious market. In addition, relying on the aforementioned strategic-level advantage, it is possible to build an Internet family life service system centered around family entertainment and living room entertainment. More importantly, the service capabilities of the full matrix are centered on content, applications, and including Internet TV. , TV shopping, family games, entertainment services, online education and other combinations to meet the different needs of the family members of the application scene, which also means that the watch has mastered a more three-dimensional and multi-dimensional space for value. Build a competitive advantage with more efforts to optimize its own unique business model and operational capabilities. This is the starting point and end result of the brand positioning “Let innovation and life closer”. The re-definition and release of the three major product lines of Hyun, Hwan, and Kan are the practice of conceiving the strategic vision.



“Let innovation and life get closer”, connecting users to more scenarios

During the AWE 2017 period, the brand positioning “Let innovation and life closer” was further deeply interpreted, and the whole-cascaded scene display brought the most realistic experience of smart life to the audience attending the exhibition. Relying on the unique scene-based advantage of “Keeping Innovation and Life closer”, it not only points out the future direction of future development, but also reflects the rapid development of 2016 and the technology reserves and content in the field of Internet TV. The mature capabilities of resources, hardware manufacturing, and platform operations are also growing. It also indicates that 2017 will still see more comprehensive and in-depth connectivity with end consumers.



The Kanazin Watch series in the three major product lines is focused on the "consumer level" value, maximizing the 32-65-inch user's extreme requirements in all sizes. In the market's absolutely mainstream “consumer level”, the market still emphasizes complete product arrays, balanced overall performance and carefully crafted details. This emphasis comes from looking at a large number of market research and competitive product analysis. It fully meets the trend of consumer upgrades, the trend of life of smart TVs, and reflects the solid manufacturing base of the ultimate products. Looking at this series of products will continue to iterate to ensure that each product in the series is in a competitive position compared with competing products of the same size segment.

Focusing on "differentiation", we are still looking at the series, fully satisfying the fashion wave users' pursuit of high performance and new technology, creating innovative products in the entire field, and reaching the trend users: If you are using a real 4K panel, you will still be watching Super TV. W55, still see super energy TV U65, to meet the high-precision pursuit of user needs; wide color gamut technology, high-end products and X55Q curved TV, to meet the needs of users on-site experience. Afterwards, we will see more series of trend-oriented products with differentiated advantages. People in the industry believe that looking at the “differentiated” product positioning of the series still clearly converges and reflects the current advancement of smart TV technology applicability, caters to the young people’s overall pursuit of technology and quality, and enlarges the look of the brand. The value of differentiation.

Looking at the series still belongs to the flagship product, and will rely on unique product concepts with perspectives and product shapes that have never been seen before, to perform unique and epoch-making innovations. This is a big suspense to see for the Internet TV market in 2017. At first glance, the series is a flagship series that sees Shang, and it is also a product line with a great sense of future. Relying on the laser and split product form, we can see that the series will make the appearance, the picture and the sound more extreme. At the same time, the application of IntelliSense to products will continue to refresh the form of Internet TV.

In addition to the new release of the three major product series of Internet TV, Universal Zhida also released the CANsolo S portable speaker in the same period. Together with the CANsolo M released last year, it will form the two “tricks” for the user to create the ultimate timbre experience. .

Global Intellectual Times President and Founder Brand Founder Fu Qiang said at the press conference that Internet TV will face many breakthroughs in technology and models in 2017: micro-investment, face recognition technology, artificial intelligence, and television social circles will all be used. Internet TV, many new entertainment and experience scenes will continue to emerge.

Looking at the brand new product strategy, we can see that the user is more precise and three-dimensional on the hardware contacts, deepens the product's innovation and applicability, and docks the experience revolution of the scene and deeply matches the richness and integration of the licensees. Regulation content and application. In the second half of Internet TV, which emphasizes comprehensive competitive advantage, this will be led by the industrial chain-level brands that have full-matrix, full-platform, full-sighted vision, and layout capabilities. Looking at the brand positioning of “Let innovation and life closer” will also advance rapidly in the lead and maximize the value of integrating the entire matrix industry chain to the industry, users, and partners.


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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