Some people in the industry say that cars that are not sold well in China are not vulgar, which is a bit of a disappointment to Chinese consumers. In fact, Chinese people are not so immature to buy a car, of which SAIC-GM Buick Angkewei is the best example.
When the medium-sized SUVs are using the 7-seat as a selling point, Angkor has not sold such a stupid one to sell seven seats. Instead, it has set a five-seat model with better driving feeling according to the size. As a result, the monthly sales of seven medium-sized SUVs fluctuated around 10,000 vehicles, while the five-storey Angkewei sold more than 20,000 units a month.
In 2016, Angkewei won the joint venture SUV sales championship with an annual sales of 273,000 vehicles. This achievement is not only stronger than a joint venture SUV, but even higher than many domestic 100,000-class economic SUVs. Many netizens will ask why Angkewei is not so cheap.
It is said that the popularity of Angkewei relies on the influence of the Buick brand. I don’t think it is all right. This is not the main reason why it has become a sales champion. It is true that in China, consumers have a more general recognition of the Buick brand. When Buick entered the domestic market in the new century, Buick established a good brand image base in China. Buick seems to have some sentimental points in the joint venture brand. It is not difficult to sell a car by feelings, but it is obviously unrealistic to sell it to the sales list by feeling. Consumers are becoming more and more rational. Even if your brand is strong enough, you can't get the dry goods. It will always be abandoned. Therefore, Encore can be so popular, and its products must have a strong point.
On the perceptual level, its interior is quite luxurious, with large wood grain interiors and deep burgundy Alcantara suede suede interiors that are very appealing, but this advantage alone is definitely not enough to impress people. The sales of Angkewei rely on comprehensive advantages, such as the strong power of 2.0T and the high level of BOSE sound. The five-seat setting brings huge rear space, all the ANC active noise reduction technology, rich technology configuration and the highest international. Standard safety body (obtained the world's most stringent US Highway Safety Insurance Association IIHS crash test Top Safety Pick + top safety evaluation) and many other advantages.
When Encore was listed on the publicity page, it was “10% moreâ€. Now that I see it is so hot, I think it’s really better in some respects, as it says it’s better than its peers. .
Although Encore is not as full as the size of the 7-seat medium-sized SUV, the five-seat design of Encore is really unique in terms of positioning. It is the more practical 5-seat model, and it is also made at the price. To the lower. The positioning of the "Tian Ji horse racing" strategy, first laid the foundation for the Ankewei big sale.
At the same time, the internal configuration and other aspects of the opponent, Encore all standard LED daytime running lights, keyless entry and one-button start, ANC active noise reduction technology, electronic parking, parking radar ESC + TCS system , HSA ramp assist system, SLSC linear stability control system, CBC corner brake control system and ROM roll sensing system. In terms of basic configuration, Encore is stronger than its competitors. In the high-equipped models, it is also equipped with high-tech active safety assisted driving configurations such as ACC adaptive cruise, lane keeping assist, front collision warning, blind zone monitoring and so on. There are some configurations of Encore, which is also the basic guarantee that it can embark on the sales champion of the joint venture SUV. Of course, these configurations seem to be common to everyone, but Angkor has the same advantage configuration that is often overlooked by the media, that is, the intelligent in-vehicle interconnection system.
In the past two years, the concept of in-vehicle interconnection and Internet car has been rampant, and how almost all brand manufacturers are strengthening the in-vehicle system of their products. However, through our actual experience in the past one or two years, it has been found that quite a few of these brands have screamed that Internet cars and smart car systems are not worthy of the name. Think about it, but GM's experience in smart Internet is very good, the most typical is Anji Star.
On Anjixing, the functions of remote monitoring and operation of some car companies are now available, including the functions of some car companies that promoted at the press conference (in fact, they are not currently available). OnStar's OnStar 4G LTE and Apple CarPlay's next-generation smart connected system have also been implemented, and they are currently the most practical and convenient features. Many people will not be able to accept models without these features.
For example, on Angkor, people who have never used Anjixing, Car 4G LTE, Apple CarPlay may not know the convenience of this function. In fact, it is familiar to professionals. Apple CarPlay can realize mobile phone mapping to the big screen of the car. Music playback and mobile navigation can be connected to the vehicle in real time; the car 4G LTE is the wireless WiFi in the car. For the modern mobile phone, the importance of wireless WiFi does not need to be said, it must be the most practical function. And Anjixing acts as a virtual butler, and can realize the manual call navigation function. This is the most powerful real-time navigation in the current model. (The number of people is not good for car navigation. The artificial call of Anjixing can be said to be Jump directly to the advanced housekeeper mode to solve).
Not only that, Angkor's new generation of smart connected systems has been able to achieve advanced and practical functions such as driving behavior scores, vehicle evaluation, vehicle real-time detection reminders, and vehicle alarm alerts. Where are these features advanced? The driver's score is actually a series of driving actions such as throttle and brake when the owner drives the car, and analyzes whether his driving habits are good and gives advice. This invisibly helps Angkway owners develop a good habit of safe driving.
As for the vehicle evaluation, as the name suggests, it is a comprehensive visual display of the vehicle status. This feature is especially good for owners of Encore or General Angie Star users when buying and selling used cars. Anji Xingchao checks all the information about the repair, maintenance, collision accidents, etc. of the vehicle, and the buyer and the seller will not be fooled.
There are also two functions of real-time detection and vehicle alarm prompts, one can realize the mastery of the vehicle status anytime and anywhere; the other can effectively prevent the risk of theft of the vehicle, and the anti-theft function of the vehicle Anjixing has just entered China. The new generation system on Angkewei is more advanced, and can inform the owner when the vehicle is being tilted. With this function, the burglary is basically free.
Although the new on-board systems on the market are numerous, the comprehensive and practical functions of the company, Encore is still ahead of the competition. It is reported that Anjixing has reached 1 million active users in China, which shows its user stickiness and advantages. Think about it, Anji Star's research and development began in 1995, and today has more than 20 years. Compared with some domestic brands, but three or five years of history, it is natural to lead some in terms of functionality. Moreover, after January 1, 17th, the free use of Anjixing basic services has been extended to 5 years, which is also attractive to new car users.
Looking back, Encore seems to be the highest price in the sales list, but on the product force it is also the best in the competition. Here we have not talked about its advantages in driving quality, highest safety standards, and interior refinement and luxury. But a single car interconnect system is powerful, and I know you through the details. You probably know why so many people favor Angkor.
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