OFweek smart home network news As manufacturers do not fully communicate with consumers, so that they understand the necessity of networked lifestyle, smart home solutions still stagnated in the stage of adoption by early adopters. So, what is the "catalyst" that accelerates the development of the smart home market? The answer may be smart audio.
Compared to the high price of the entire smart furniture products, smart audio can be said to be able to lower the threshold of the pioneer.
At present, most users, in the face of a bright future for smart homes, tend to show that they are deterred by their desires. What is the reason behind this? The latest research report released by the Strategy Analytics User Experience Strategy (UXS) service department, "User Experience Technology Planning: Smart Home Environment", shows that smart homes have not yet been accepted by the mass market because vendors have failed to communicate effectively with consumers on value and demand. The survey further investigated the needs, behaviors, and expectations of smart home users in the future. Emphasis was placed on awakening consumers' awareness through marketing and conveying the effectiveness and convenience of smart home solutions in solving problems in the home, for the smart home market. Development is very important. The report believes that when consumers do not feel value for money, they are not actually willing to buy more expensive smart devices.
Amazon Echo, Google Home and other smart speakers are expected to help the smart home market out of the current "plight." Smart speakers narrow the gap between price and value. In response, Taryn Tulay, Senior Analyst and Report Writer of Strategy Analytics, said: "The current market for smart speakers is easy to extend and highly compatible. It is also suitable for more application scenarios in addition to the home application scenario. With hands-free control, consumers are provided with a non-intrusive, cheaper, smart home product suitable for first-time purchases. In addition, smart speakers are continually updated to be compatible with new devices and services."
“Let consumers understand how networked lifestyles will improve their quality of life and drive the adoption of smart homes; those with compatible features and services encourage further adoption – an ongoing education process. "Chris Schreiner, UXIP multi-user research director of Strategy Analytics, is very optimistic about the role that smart speakers can play. "Smart audio provides a simple but valuable solution to drive consumers to understand the real benefits of smart home solutions."
In fact, it was precisely because we saw the “entrance†value of smart audio in the entire smart home market. Amazon, Google, Apple, Tencent, Haier and other domestic and foreign companies have successively laid out in this area, and Amazon has taken the lead. Google is the catcher and the market structure has taken shape. However, for Chinese companies who are latecomers, the market opportunities are still huge and worth the wait.
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