Beijing time on November 16th news, foreign media published an article saying that Dajiang released four drones in a fast pace within six weeks, and currently has a share of more than 50% in the US consumer drone market. At the same time, opponents in Dajiang have encountered obstacles, either withdrawing from the consumer drone market or recalling newly released drones. The dominant position of DJI has made the company's UAV hardware a platform, and the software company's products need to be compatible with DJI UAVs. Even more frightening is that Dajiang has released so many new products, and its competitors are basically themselves.
UAV hardware will soon be commercialized, and the true value of the drone industry will be absorbed by software developers, which can be used by many manufacturers.
If you consider that the development track of the drone market may be like the Android smartphone, this speculation is reasonable. In the current Android smartphone market, more than a dozen manufacturers use a core operating system, and for that little profit, you can kill me. As an Android system developer, Google uses a huge installed base to generate revenue.
Dajiang makes the drone platform
However, the current market for drones is more like the other side of the smartphone market: Apple has built an empire on smartphone hardware. Now, "Apple in the drone industry" is China's Dajiang Innovation Technology.
Inspire 2 drone
Dajiang currently has a market share of more than 50% in the US consumer drone market, and their biggest competitors in the US have fallen. This dominant position in DJI has made its hardware a platform, and any major UAV software provider will seek to integrate their products with DJI Mobile applications and software development kits (SDKs).
The number of new products released in DJI is surprising. Dajiang released the new "Wuhan" Inspire 2 and the Elf Phantom 4 Pro drone on Tuesday. Last week, Dajiang released a new version of the Matrice drone. Last month, Dajiang also launched a new "Yu" series mavic drone. What is even more frightening is that all new drone products launched in Dajiang are basically just competing with themselves.
At present, there are also very high-end drones developed by companies such as FreeFly and Ascending Technologies. Their performance can compete with DJI drones, but their price is more than 15,000 US dollars. It is the new Matrice 600 in Xinjiang. The price of the Pro drone is three times. In the price range of $1,000 to $6,000, there are four different types of drones in DJI, and the cheapest models are actually better than the equivalents of other companies.
DJI is now able to expand new features from one product line to another, just as Apple's fingerprint sensor was originally used in mobile phones, but now it is also on the notebook. Dajiang first extended the important functions on the Elf drone to the Inspire UAV and then extended to the Mavic product line.
Phantom 4 Pro drone
One area that Dajiang has not yet entered is the low-end market. The company has not yet launched a drone that sells for less than $999. However, the rapid release of new products in DJI means that the old models will fill the gap of low-cost drones, just like Apple's previous generation iPhone. If someone asks me which one of the best $500 drones on the market, I will not hesitate to say that it is Elf 3. It has been on the market for a year and a half, but its performance is stronger and more reliable than any other drone at the same price.
Opponents have encountered resistance
At the same time, the competition in the drone market is actually declining. Silicon Valley startup 3D RoboTIcs was once high hopes, but after the Solo drone suffered a major failure, 3D RoboTIcs exited the consumer drone market. Sport camera maker GoPro seems to have a chance to change the drone market, but the company was forced to recall all drones due to the risk of its Karma drone falling from the air. The Lily drone that was previously advertised has not been listed yet.
China’s Soaring is one of the only remaining competitors in the United States, and the company has received Intel’s support and acquired Intel’s investment and technology. Intel sees drones as a fast-growing market, hoping to ensure that its chips will have a place in the future robot revolution. I would love to see Li Xiang become Android in the field of drones, providing some basic software, even the core technology that manufacturers rely on. But at present, Soaring is more like Windows Phone, hardware may gradually develop, but can not get too much share in the consumer market.
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