Cloud computing is the most important infrastructure in the Internet era. The strength of China's cloud is also growing. In the global cloud computing field, the influence of China's cloud is enough to shock the world. Now domestic companies are preparing for the sea in cloud computing, and the sea shows the speed of China. Going out of the country and the big giants "hard-hitting" and fighting for strength.
In the past, the “baggage†of Chinese companies going to sea was very heavy, and the network infrastructure was an indispensable “big headâ€. But a few years later, this part of the weight has been quietly unloaded, helping them to "lightly go into battle" is the increasingly powerful cloud computing services.
A mobile game company based in Fujian developed a game that has long occupied the top spot in Saudi Arabia's iOS bestseller list, but they did not have a technician in the country.
The “governor†behind it is the global infrastructure of Alibaba Cloud. Companies only need to apply for a cloud computing account in China, they can call relevant network resources overseas.
From games to finance, to live broadcasts and shared bicycles, for the growing Chinese companies, going to sea has become a rare choice. In the past, their “baggage†was heavy, and network infrastructure was an indispensable “big headâ€. But a few years later, this part of the weight has been quietly unloaded, helping them to "lightly go into battle" is the increasingly powerful cloud computing services.
Nowadays, not only enterprises that enjoy cloud computing services, but also cloud computing companies themselves have begun to sail to the international market.
On November 22nd, the FIFA Club World Cup and Alibaba Cloud announced a cooperation, and China's cloud computing technology will be applied in this international competition.
Going to the sea at "China speed"Almost a decade ago, cloud computing was still a "new thing".
At that time, Amazon just launched AWS (Amazon Web Services) and began to provide public cloud services. The company that purchased the service can save huge IT hardware investment and get Amazon's IT technology support.
At the other end of the ocean, Alibaba also smelled this business opportunity. In 2009, Wang Jian, then chief architect of Alibaba Group, led Alibaba Cloud. After that, independent Internet service companies such as domestic Internet giants and UCLOUD entered the market one after another, and the cloud service market expanded rapidly. According to statistics from iResearch, the total revenue of China's enterprise cloud service market last year was about 52.05 billion yuan. In the next few years, this figure will continue to climb at a compound annual growth rate of around 30%.
With the increasingly fierce competition among domestic cloud computing companies, leading companies have begun to actively expand their overseas business and launch online cloud computing service nodes to accelerate the international market. Liu Shuai, secretary general of the Zhongguancun Cloud Computing Industry Alliance, said that Tencent Cloud and Alibaba Cloud have dozens of overseas data centers and data nodes. They provide cloud computing, big data, artificial intelligence and other services to overseas users. , games, finance, video and other companies to help the sea.
Cloud computing rides the wind and waves, crossing the ocean. Alibaba Cloud Overseas Technical Director Wang Yude is a member of the “Treadersâ€. He said: “We first established a node in Hong Kong in 2014 and established an overseas headquarters in Singapore in 2015 to gradually expand overseas business. Currently, Alibaba Cloud is In the western United States, the eastern United States, Australia, Europe, the Middle East and other 15 regions, 32 Availability Zones have been opened, providing reliable computing support to billions of users around the world."
In February 2017, Synergy Research Group found that AWS accounted for about 40% of the global cloud market, while Microsoft, Google and IBM controlled about 23%. However, after only five months, July data showed that AWS's market share quickly fell to 34%, the overall share of the other three companies is also falling, while Alibaba Cloud from China achieved the highest growth rate.
"The world is not 'flat'. The European and American markets are mature enough. There are contradictions in the technology infrastructure and the rapid growth of mobile Internet demand in Southeast Asia and the Middle East. The demand for cloud services is very urgent. Domestic enterprises are showing up at sea in cloud computing. 'China speed'." Liu Shuai said.
And the giant "hard hit"Internet companies are becoming new business cards in China. With the global rise of e-commerce, social networking, games, live broadcasting and other industries, the layout of China's cloud computing services overseas is particularly important.
But the iron still needs to be hard, and it is even more when going out to sea.
Going out of the country means to face the market giants such as Amazon AWS and Microsoft Azure. If you want to "divide the cake", the hard power is the foundation.
“Last year, China’s cloud computing backbone enterprises have doubled their revenues.†Liu Shuai bluntly said that in addition to revenue, the optimization of industrial structure, the integrity of the industrial chain, and the breakthrough of key technology nodes are the key to success, allowing cloud computing companies to drift across the ocean. The "wings are harder" across the sea.
"The main domestic cloud computing enterprises have made breakthroughs in key areas such as large-scale concurrent processing, massive data storage, and data center energy conservation, and some of the indicators have reached the international advanced level." Liu Shuai said.
“Technology and products are the key. As long as they have independent intellectual property rights, they will have core competitiveness and will naturally be recognized by local customers and the market.†Wang Yude said. He shared an interesting detail: When I first expanded into the international market, many overseas market users saw for the first time that Chinese people came to talk about the export of non-labor-intensive industries. They were surprised to find that the Chinese did not Talk about price advantage, but talk about high technology.
Compared with the increasingly fierce cloud computing competition environment in China, many overseas places are still in the blank stage of cloud computing development, and the market potential is huge. This is also the primary driving force for cloud computing in China.
“The demand in overseas markets is the main reason for their going out to sea.†iResearch analyst Wang Chengfeng believes that the first step for domestic cloud computing vendors to go out to sea is actually due to the overseas mobile applications (especially games and live broadcasts that rely on cloud computing). business). In order to win these domestic customers and better serve existing customers, many domestic cloud computing vendors have begun to deploy international data nodes. The development of overseas business is of course the further development and utilization of these nodes, and on the other hand, the inevitable result of their local operations.
But it’s not easy to dance with the giants. When talking about the obstacles, Wang Chengfeng said frankly: “The first thing that matters is brand awareness. In the cloud computing industry, brand awareness is one of the important factors affecting corporate decision-making. Secondly, overseas cloud service product deployment has not yet been domestic. So complete, some domestic and foreign countries do not. Third, the entire ecosystem and partner system still needs to be improved. Finally, it is restricted by language, culture and other factors, the quality of serving overseas customers may be discounted, and the localization of services needs to be solved. problem."
But he also said that the opportunity of course exists: the domestic head cloud computing vendors do not lose international manufacturers in terms of technical capabilities, and even lead the way in cutting-edge technologies such as artificial intelligence.
"We are the first to bring artificial intelligence technology into the industry practice on a global scale." Wang Yude is full of confidence.
Going to the sea to go to the Chinese enterprisesUnder the global cloud computing infrastructure, Chinese companies can use the “China Cloud†to support global business development without having to do another “jumpâ€. Today, Alibaba Cloud has driven more than 100,000 Chinese companies to scale up, and the ecological scale is expected to reach trillions of RMB in the next three years.
On the basis of cloud services, many Chinese companies can quickly expand their overseas business without even having to deploy technical and operational maintenance personnel to overseas target markets. "In essence, the services provided by cloud computing enterprises are also a kind of sharing economy. Users who access can share facilities and services anytime and anywhere, convenient and efficient." Liu Shuai said. The “sharing†of such cloud services has greatly saved the time and cost of shipping companies. According to Wang Yude: "Alibaba Cloud's global infrastructure provides a platform and technology for large-scale Chinese companies to go out to sea. The latter can expand overseas by sitting in the country."
Like other Chinese companies that go out to sea, the “China Cloud†has to deal with many “winds and waves†such as policies and regulations and localized services. In this process, it is not only the technology but also the trust that needs to be passed. "To change the stereotypes of the overseas market's overall technical strength in China, and at the same time change the traditional idea of ​​'selling things abroad', integrate into each local market, and use 'Global+Local' products and technologies to serve." Wang Yude said.
Cloud computing is the most important infrastructure in the Internet era. It provides massive data storage and powerful computing processing services. It is the "water" and "electricity" of the future world.
"The "big voyage era" of China's cloud computing has arrived. This kind of proactive approach, in addition to declaring that it has the ability to connect with cloud computing giants such as AWS, is more to show the maturity of China's cloud computing technology. In Tencent Cloud Under the differentiated operation of cloud service providers such as Alibaba Cloud, China is very likely to get the opportunity of 'curving overtaking' in the future." Liu Shuai said.
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