Changhong Joins Hands with Ruiqi to Establish Joint Wireless Lab: Enhancing Competitive Advantage in Smart TV Market

OFweek smart home network news Now, the rapid development of the Internet of things to the next generation of consumer electronics put forward more specific requirements. In order to further enhance the competitive advantage of the smart TV market and create core technologies for smart TV wireless transmission, Changhong and Ruiqin of Taiwan reached a strategic cooperation relationship on June 5 and established a joint wireless lab to jointly develop a new generation of wireless transmission chip technology.

According to Liu Congfeng, the head of the joint wireless laboratory, the establishment of the laboratory will allow Changhong TV to further advance its wireless capabilities and capabilities, and provide smart connectivity, connection speed, stable transmission, high-bandwidth transmission, and especially user experience in anti-jamming capability. A higher level, highlighting Changhong professional quality.

Changhong wireless transmission chip

Join forces to seize wireless transmission module market

Ruiqi Company has a globally well-established layout and it has a very strong advantage in innovative technologies. R&D personnel accounted for 84% and doctorates accounted for more than 70%.

According to the relevant person in charge of Ruiqi, in cooperation with Changhong, in the short term, based on existing products, Changhong will conduct differentiated research and applied research on the underlying drive algorithm based on TV wireless chips to further solve high bit rates in complex environments (30Mbps+ ) 2K/4K wireless video stability transmission and other industry pain points for Changhong smart TV products to bring a more powerful competitive advantage.

At the same time, the responsible person stated that in the future, relying on Changhong's development experience and Changhong's multi-billion-user group's big data analysis, he will define and develop differentiated technologies and products together with Changhong to create a joint development of Changhong and Raychem TV wireless chips. The platform will shorten the wireless chip development and application cycle of the whole machine, and allow these technologies and products to quickly incubate and land on Changhong's technology platform to ensure the continued competitiveness of Changhong Smart TV.

"The two sides will integrate their respective superior resources to create a complementary technology and create industry-leading core technological capabilities." According to Guo Dexuan, deputy general manager of Changhong, this will effectively protect the company's smart strategy in the TV industry and promote artificial intelligence. Technology and IoT technologies are rapidly developing in smart TVs.

Looking ahead, upgrade Changhong chip technology reserves

In the Wi-Fi and Bluetooth-connected wireless systems, where there are countless pain points, the way to get data from the cloud to the human-computer interaction experience, there is ample room for development. Today, the smart TV market is booming. Who will be able to seize the chip technology reserves, will be the top spot in the future market competition.

It is understood that, at present, Changhong smart TV standard Wi-Fi module, and gradually import the Bluetooth technology, while the high-end image of the CHiQ series have standard Wi-Fi and Bluetooth modules.

"In order to further enhance the user experience, we must upgrade the reserve capacity of chip technology to provide users with more advantageous wireless connection systems to meet the needs of the future of high-definition." Liu Congfeng said that the establishment of this laboratory will improve Changhong TV The wireless system development efficiency and quality of the products have formed the ability to quickly locate and resolve key wireless problems. They have worked hard to solve the wireless connection problems encountered in the development of Changhong's smart TVs, making the wireless transmission systems more secure and reliable, and improving the user experience.

Industry analysts pointed out that before the 2020, the number of global connected devices will reach 26 billion units, Changhong and Ruiqian advanced enterprises in the industry will work together to jointly create a new situation in the future of intelligent networking equipment , Master market initiative from key technologies.

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