OFweek smart home network news Nowadays, with the rapid development of the Internet, smart home in the Internet under the influence of the manifestations of the material, but also increasingly reflect its charm. Hisense, as a household appliance company with a long history, released its intelligent strategy as early as in 2011. With the establishment of Hisense Smart Home Company, Hisense has accumulated more and more expectations in the smart home field.
Qingdao Yongxin, Deputy General Manager of Hisense Smart Home System Co., Ltd.
Intelligentization becomes the mainstream trend of home appliance upgrading relying on traditional advantages to promote Hisense upgrade
In recent years, the attention of the smart home market has been continuously increasing, and more manufacturers are paying attention to the upgrading of the traditional home appliance industry. Hisense is no exception. It is understood that Hisense Group's home appliance intelligent products will be responsible for unified docking by Hisense Smart Home Company. It can be said that Hisense now encompasses the entire intelligent product line of home appliances, and it is also incorporated into the newly established Smart Home Company category.
If you are familiar with Hisense, if you understand Hisense, you can see that many of Hisense's home appliances and smart home products have been integrated into a unified user backend and APP. Hisense Smart Home and smart appliances have formed a unified system. .
As a home appliance company, Hisense has done a lot of work in the field of smart home appliances. For example, in 2011, Hisense released a smart strategy and saw that intelligent demand can truly meet the needs of users. Smart home is a future development. The inevitable trend. Household appliances are to solve the user's needs at the appliance level, and Hisense is hoping to be able to solve all the needs of users in the home appliances, which is the definition of smart homes Hisense. Hisense will rely on its superior resources in the field of home appliances to extend its product applications in sensor control, such as lighting, security, and control, so as to achieve overall demand.
As for the sales channel level, Hisense Smart Home Co., Ltd. will rely on Hisense's existing sales channels to rely on the advantages that Hisense has always had, to connect with our smart home systems. Of course, Hisense's smart home company will also build its own The channel, and then through this approach, to further promote Hisense's product sales landing.
Building Multi-Terminal Diffuse Interaction Centered on Smart TV
Many people think that consumer groups of different ages also have great differences in their demand. For example, many people think that only the elderly will watch TV at home, and the younger ones will tend to use the Internet. After all, this is a problem. Diversified choice of terminals. In fact, according to the statistics of Hisense, the operating rate of TV in major cities such as Beijing, Shanghai and Guangzhou is still very high, and television is not an exclusive item for the elderly.
In the past, smart TV content was generated around television content. The focus of Hisense Smart Home is to give TV more perspectives and more responsibilities, as well as an updated meaning, an interactive screen, in fact, many families need the content can be From this screen to achieve, so as to build a "living room economy" around television.
TV is a very important part of smart home. It is the largest and most natural way of visual interaction in the home. If television does not play its due role, it is an imperfect system in the smart home system. Through such a product, let Hisense smart TV, is no longer a simple display focus, but become the center of interactive management. Of course, Hisense's smart home system, in addition to television, also supports a variety of different interactive terminals, it can be said to be a kind of diffuse interaction, in order to meet the interactive needs of users at home in the shadow of the product.
Let the system learn to think about the perfect docking of product users
In terms of achieving user interaction with smart homes, in the past two years, more manufacturers have focused on the mining of user scenarios. Around this, in addition to the special environment in which the living room theater is dominated, Hisense will focus on the intelligence of the system. As we all know, smart home is a very personalized industry. Everyone needs different things. In many cases, our own predefined functions and scenarios may not necessarily meet the needs of all consumers. Under such circumstances, the system can learn the behavior of the user, understand the user, understand the user, and learn the user. Through autonomous learning, the system is executed in accordance with the user's behavior. This is the word “wisdom†that Hisense focuses on. .
For smart homes, everyone has done a lot of functional attempts, but in the process of moving toward consumer terminals, it still needs a user to accept the process. As a household appliance company with a long history, Hisense is important to meet the needs of users. How to complete a gorgeous docking is the most important thing. In this regard, Hisense hopes to play a guiding role, thus promoting the development of the smart home industry, allowing users to truly experience higher quality products. Hisense has gained a lot of valuable experience through years of accumulation in the area of ​​artificial intelligence. These experiences are believed to help Hisense continue to improve.
Smart Voice will be released soon to seize interactive new entrance
Artificial intelligence is relatively hot in these two years, especially in the development of intelligent speech. Hisense has a very early layout in artificial intelligence. As mentioned earlier, the R&D team was formed in 2011. In this regard, technology accumulates. Next, Hisense will gradually deploy intelligent voices in home appliances.
It is expected that in the middle of this year, Hisense will also release voice speaker products. Its pre-function positioning is to serve as a smart home voice portal and an interactive portal. Later in this period, more third-party resources will be integrated to control more products. Interaction with more third-party resources.
Interconnecting products to create a technology-oriented enterprise
For consumers, it is rare to face all home appliance categories and brands, and all choose the same brand of products. In view of the actual situation of such users, Hisense actively focuses on the docking of various smart home product functions. Hisense is in a very open perspective and seeks to achieve interconnection between different manufacturers. We believe that the needs of users are the most important part. Therefore, as long as it is beneficial to users and can meet the different needs of users, it is all advocated by Hisense.
Hisense is constantly working hard to keep up with the development of the industry and constantly cooperate with manufacturers who are interested in the development of smart homes to jointly create a new ecology and meet the needs of users.
Hisense used to be a traditional smart home appliance company. Its own gene is a home appliance manufacturer. Now it is a technology-oriented company. Compared to ordinary companies, Hisense has a great advantage in building service systems and accumulating technologies. Always relying on the advantages of home appliances, Hisense has achieved in-depth cooperation with third parties to meet the needs of customers. Of course, in the selection of third-party partners, Hisense hopes to cooperate with the leading manufacturers in the industry and build user value through strict control of product quality and effective integration of the industrial chain.
The user demand is the core and pragmatic
For many companies, the current development model may be to focus on the upgrade of individual products. Another possibility is to build their own ecological platform. Hisense's core idea for the smart home industry is the user's needs.
Hisense has always been committed to transforming research results into products that consumers can satisfy on the market. Hisense has always been admired, and in this regard, Hisense has incubated many innovative companies and has extensive experience.
Two levels to enhance smart homes, keep an eye on the ecosystem
Hisense's focus in the smart home field is to discover the users themselves, focus on the upgrade of product features, and connect the devices of the brand companies to the Internet. Hisense’s emphasis on user needs and user experience in smart homes. In the entire ecological construction, Hisense is open-minded and willing to establish partnerships with any partners, including companies and associations in the industry, to bring everyone together Promote and achieve common progress.
For ecosystems, this is a relatively large concept. Hisense has so far not deliberately built its own eco-system home. After all, the user needs are not the same, we need to meet the needs of users. For an ecosystem, if the ecosystem is not accepted by the user, the system is doomed to failure and useless. Hisense is to meet the needs of users, what users need, and Hisense will need to do a good job for the products that users need. Of course, the ecosystem is also very important for this industry, and Hisense will continue to pay attention.
For cloud platform development, Hisense Cloud Platform serves 28 million smart TVs and the system stability has reached 99.994%. The cloud platform is the major aspect of the entire smart home. Based on this, it will continue to expand more abundant products to continuously improve the overall service level.
Interview notes:
In the past two years, the development of smart homes can be described as “a thousand milesâ€, but in the course of development, sometimes we may overlook the most central point, that is, whether smart homes can really bring convenience to users. Only under this premise, our development will have a satisfactory result. Looking forward to the accumulation and focus of users of Hisense Smart Home, it can provide more assistance for the industrial upgrading of intelligent home appliances and the application of smart homes.
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