In the age of LED lighting, where the intelligent wind prevails, how does this “high-end student in the lighting industry” continue to “open up the land”?

Roundmans was founded by the German company OSRAM when it split the general lighting business.

In July 2015, OSRAM divested its general lighting business. In July 2016, Landvewans, formerly Osram General Lighting Division, officially operated independently. Products include advanced LED light sources, standardized LED luminaires, smart solutions for smart home and construction, and some traditional lighting products.

Since the spin-off, Roundmans has been authorized to use OSRAM and use the Sylvania brand in the United States and Canada to extend the brand advantage of a century-old store. In addition, Landwells has independently owned more than 100 other trademarks.

Nowadays, in the lighting era where LED imprinting is becoming more and more obvious, how to achieve rapid transformation of Landvewans with a hundred years of inheritance has always been the focus of attention in the industry. At the same time, as the smart trend has intensified, Landwells is a world-class lighting giant. How to further develop its own advantages is also very concerned by the industry.

Increase the proportion of LED products and drive performance growth

According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the output value of China's LED lighting reached 245.4 billion yuan in 2016, a year-on-year increase of 16.6%, and continued to maintain a rapid growth momentum. In the future, benefiting from the continued support of national policies, the awareness of energy conservation and environmental protection, the further decline in the price of lighting products, and the continuous improvement of product quality, the scale of China's LED lighting market is expected to continue to expand. By 2020, the market size of the industry is expected to exceed 461.4 billion yuan.

Benefiting from the advantages of LED light source and the “temptation” of huge market space, many traditional lighting companies have accelerated the transformation to LED lighting. Landvewans is one of the outstanding enterprises. According to Mr. Lin Xincheng, General Manager of Landvance Greater China, “From the spin-off to the present, our focus is on the development of LED products.”

Although the market share of Roundmans LED products is not high compared to some other emerging lighting companies, it has always been a leader in lighting technology. “At present, the light source for some special applications on the market cannot be replaced by LEDs.” Mr. Lin Xincheng said, “Lund Vans has a high market share in some specific professional lighting fields, which is pulling to a certain extent. The proportion of LED products is low. However, in recent years, we have achieved good results in the research and development and promotion of LED light sources and lighting products."

In combination with the international market demand, Landwells will continue to sell some traditional light source products, and will continue to increase the proportion of LED products in the future to promote the growth of performance. In particular, LED luminaires will be a potential market with huge growth space, and the Landewans brand can enter the luminaire market without restrictions, so there is still huge room for growth.

Smart home and smart lighting are ready to go

As the demand for high-end products is significantly enhanced, the voice of smart homes is getting louder and louder. The word "smart home" has entered the consumer's field of vision over and over again. Volkswagen users have already seen the prototype of smart home from major brands. However, although the figure of smart homes is circulating around the Internet, there are very few people who actually use it.

When it comes to smart homes, you can't get around smart lighting. Intelligent lighting is similar to smart homes. At present, the market acceptance is low, and the products on the market cannot provide simple and intelligent light control methods to meet people's needs. This also leads to the market penetration of intelligent lighting is not satisfactory.

To be frank, the entire lighting industry has not yet shown a strong explosive power, but with the emergence of more new applications, such as Ali Xiaozhi, Amazon Alexa, etc., are urging the entire smart home market.

For the future of smart homes and smart lighting products, Landwell is still more optimistic. Mr. Lin Xincheng said: "In the future, especially in the era of smart home, consumers will pay more attention to lighting, and the requirements and demand for lighting will be higher."

Due to the optimistic vision of smart lighting, Landwells is actively conducting research and launching corresponding lighting products in a targeted manner. Mr. Lin Xincheng told Gaogong LED that Landwell has been studying the effects of lighting on human biological rhythms. In terms of human lighting, Roundmans seeks to provide users with a suitable light environment during the design phase. “We have a deep understanding of lighting application technology. Landevance wants to focus on how to integrate the dominant forces into the intelligent lighting segment.”

Specifically, the development direction of Landwells will be directed towards LED smart light sources, professional lighting and smart homes. Landexpence's outstanding product development capabilities, brand reputation and broad channel advantages can be better played in the LED and smart home markets.

Changes in China's market channels and product strategies

At present, due to the strong rise of Chinese lighting companies, many international lighting manufacturers have successively returned to or withdrawn from the Chinese market. This has also led to a more vivid "Chinese business card" in the global LED industry.

As a global lighting giant, Landvewan will have more intersections with the Chinese lighting market after new shareholders settle in. In response to the rapid growth of the Asia-Pacific lighting market, especially the Chinese market, Roundmans will continue to increase its R&D investment in the Asia-Pacific region. The global R&D center is located in Shenzhen, China.

In recent years, the development of Landwells in the Chinese market has been significantly strengthened. Since the separation of OSRAM, the advantages of Landwell's channels in the Chinese market have been more on professional channels, while the hardware and home channels are more vulnerable. This year, Landwells has targeted the distribution of channels in circulation products.

According to Mr. Lin Xincheng, in addition to continuing to strengthen the expansion of professional channels, this year, Landvewan also focused on strengthening the expansion of hardware channels and home channels. “Our original intention is to make professional channels more professional and to make circulation channels more circulated.” In the Chinese market, deepening and expanding channels are still the focus, and continue to enrich product categories, such as the appropriate introduction of electrical products, German technology and quality products. Bring more Chinese consumers.

It is reported that Landwell will combine its advantages in both German technology and China's scale to give full play to its strengths and enhance its competitiveness. "Germany is the accumulation that we have passed down for centuries; China is a fast-growing emerging market. Landevus will combine these two forces to continuously improve its market competitiveness." Mr. Lin Xincheng concluded.

Mechanical Timer Socket

24 hours mechanical timer
Instant indicator
Min.setting time:15 minutes. Max.setting timer:24 hours
With hand switch,can be switched to operating and

setting at any time

Instructions:

1. Set program: 1 pin is equivalent to 15 minutes. Determine desired start time and push down pins until desired
off time.
For instance, if you want electrical devices to work from 8:00am to 11:00am and from 13:00pm to 17:00pm, you
just need to put down allthe pins between the three period time.
2. Set the current time: Turning the dial clockwise until the arrow pointing to
current time.
For example,if now it is 8:00 am, please turn the dial and make sure the
arrow point to 8. (See the picture.)
3. Plug the electrical device directly into the timer. Make sure the electrical
device is power-on.
4. Plug the timer into electrical outlet and the electrical device will be work
according to the setting program.
Note: = Normal Ope n = Timing
Make sure the switch on the Timing position. If it
is on the [Normal Open" mode, the electrical device is
always power-on and the timer function no work.

Specifications:

Caution:
1.D o not exceed the maximum ratings of the timer.
2.M ust reset the current time after power failure.
3.D o not plug the timer directly into the working electrical appliances.
4.U nless changing the setting, keep the program same every day.
5.D o not disassemble timer by yourself. Professionals service are needed for maintenance.

6.T his item is only for indoor use.

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