According to reports, Apple, Google, Amazon and other technology giants are developing the next-generation video encoding AV1. If the research video file size will be reduced by a third, it will be reduced by 25% to 35%, and users will be free of technology. Authorization fee.
Human society has entered the video age, and video transmission consumes huge amounts of traffic and bandwidth. According to the latest news from foreign media, technology giants such as Apple, Google and Amazon are developing the next generation of video coding technology, and the video file size will be reduced by one-third.
According to reports, on Wednesday, the "Open Media Alliance" website was updated to show that Apple has joined the alliance and became a founding member.
This means that Apple will work with technology giants such as Google, Amazon, Cisco, IBM, Intel, Microsoft, ARM, Netflix, and Nvidia to develop a new generation of video encoding technology.
The next-generation video format is said to be called AV1 and will be exempt from technology licensing fees for users. This encoding technology can further reduce the size of video files, which can be reduced by 25% to 35% compared to the current popular H265 and Google VP9. This coding technology will also make it easier for smartphones to access video content.
At present, Apple's mobile phones have more than one billion users in the world. These devices have become important playback devices for network video. If Apple accepts the next generation of video coding technology, it will have a major impact on the development of global network video.
Prior to this, Apple was not keen on the AV1 format, mainly using H265 and H264 encoding technology. According to media analysis, Apple began to support the research of this new coding technology, and may mainly aim at the advantage of not being authorized.
It is worth mentioning that in terms of network video HD, Apple is behind other competitors. Since last year, Sony and other companies have introduced TVs that support 8K resolution. In addition, a large number of video sites have already supported 4K video, but Apple did not support 4K video through the newly upgraded set-top box until last year.
In addition, Apple has entered the original film and television field, recruiting many talents from Hollywood and the US television industry. It is widely believed that with the increase in original film and television productions, Apple will imitate Netflix and launch an independent monthly video service. If you can adopt the next-generation video coding technology, it will undoubtedly reduce Apple's bandwidth spending and make the user's mobile phone play more smooth.
In the field of film and video, Apple currently provides separate purchases or rentals of movie and TV dramas through digital stores. This "antique" business model has long been inconsistent with the development trend of online video monthly viewing.
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