The color TV industry can be said to be moving forward in 2017. On the one hand, the competition is still fierce. On the other hand, the application of many new technologies and the trend of cross-border integration continue to increase. This trend will bring more imagination to the development of the color TV industry in 2018.
2017: TV industry twists and turns In 2017, the color TV industry as a whole has stabilised. According to the 2017 China TV Consumption and 2018 Trend Forecast Report released by the China Electronic Chamber of Commerce, it is estimated that in 2017 China's TV market will sell 48 million units.
Although the sales volume was basically the same as last year, the color TV industry still experienced a tortuous development this year. Relevant data show that since the beginning of 2016, LCD panel prices have continued to rise to bring greater pressure on color TV companies, coupled with weak growth in domestic demand, the first half of this year, domestic TV companies suffered unprecedented decline in profits, shipments declined.
However, starting from the second quarter of this year, the panel price began to loosen. The second half of the year benefited from the decline in panel prices, and there was an increase in shipments of domestic color TV companies. Some analysts believe that color TV shipments will continue to grow before the Lunar New Year.
"This year's competition in the color TV industry is even fiercer, but we can still achieve good growth by increasing our investment in science and technology and increasing our brand premium." said Chang Dong, president of Konka Multimedia Industry Division. According to the statistics, in the first half of the year, the overall decline of the industry, Konka TV sales revenue conversely achieved 2.5% growth. At the beginning of the year, Konka invested RMB 1 billion to build Guangming Research and Development Center. In October, it launched the world premiere of its custom wallpaper TV. According to the report of the China Electronic Chamber of Commerce, brand premium capacity in the future will be an important weight for companies to occupy the right to speak in the industry. Personalization, high-end technology, and technological innovation will be the key to reflecting the premium ability of the company.
In addition, the fiery Internet TV of the past few years began to shuffle and the market share has shrunk. According to the analysis, its main shortcoming lies in its low manufacturing capacity and lack of an effective supply chain. The elimination of this segmented market will continue in the future.
These elements are the most popular: large size, ultrathin, curved surface, 4K
For consumers, which TVs are most worth looking forward to in 2018? This may be the answer from the 2017 hotspot.
From the situation in 2017, the most popular elements are large-size, ultra-thin, curved surface, and 4K. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said recently that consumer demand for large-screen, high-end, and differentiated personalities is being released. In 2018, TV is still expected to be dominated by high-end large screens.
According to a report from the China Electronic Chamber of Commerce, consumers expect to replace the TV size in 2017 mainly between 50-60 inches. It is expected that in 2018, display technologies such as OLED, quantum dots, artificial intelligence, and laser television will rely on large-size TVs to present a multi-dimensional and rapid expansion.
At the 2017 China Flat Panel TV Industry Conference held in 2017, Chen Hao, Director of Sony's Home Display Products Division, said that in 2017, the large-size market with a size of over 55 inches has grown significantly, and the high-end trend has become apparent.
Chang Dong said that OLED, 8K, and artificial intelligence are the direction of future industry development. Currently including Konka, LG, Sony, etc. are increasing the layout of OLED, this market is expected to accelerate development in 2018.
The cross-border integration of the color TV industry has also continued to increase. According to the report of the China Electronic Chamber of Commerce, in 2017, telecom companies, e-commerce platforms, and color TV companies were rapidly merged, and the product form was more complete, with the distinction between online and offline being blurred. It is expected that this trend will continue to increase in 2018.
Looking for breakthroughs, fighting for smart home entrance In the face of fierce competition, leading color TV companies have accelerated their transformation this year.
This year, Konka will accelerate the “four modernization†transformation of traditional industries, including the high-end of traditional industries, the capitalization of existing businesses, the development of traditional factory parks, and the integration of additional single-technology development. Among them, high-end industrialization and technology integration focus on research and development of OLED high-end televisions, layout of artificial intelligence, 5G, and smart homes, while business capitalization involves diversified development. Liu Fengxi, chairman of the board of directors of Konka Group, said that Konka is no longer just a color TV business company. It will accelerate its diversification and transform into an investment holding group.
Skyworth started diversifying its layout two years ago, including entering LCD panels, automobiles and other related businesses. This year, Skyworth established a joint venture company to start research and development of highly integrated single-chips in smart terminals and expand upstream core components.
It is worth noting that the focus of the transformation of color TV industry-related companies has been to choose artificial intelligence televisions and smart homes based on smart interconnections. In 2017, Konka, Changhong, TCL, and Xiaomi launched artificial intelligence television products. Industry analysts believe that the development of artificial intelligence TVs in the color TV industry is only the first step. The ultimate goal is to grasp the right of the intelligent family to use television as the control center and nerve center of the future intelligent family.
In fact, there are a few companies that target this goal. Jingdong, a well-known e-commerce company, is building artificial intelligence smart homes through big data to build the JD Smart Big Screen Industry Alliance.
With BOE's panel output accounting for 25% of the world's total, it has gradually accumulated sensing, artificial intelligence, and big data capabilities based on display technology in recent years. At present, it has launched an IoT system solution in the smart home field. Wang Dongsheng, chairman of BOE, said that BOE's new position is "an Internet of Things company that provides intelligent port products and professional services for information exchange and human health." He said that with the continuous evolution of artificial intelligence, as well as integration with the Internet of Things, display, sensing, life sciences and other sub-disciplines and special areas, related industries will usher in a great opportunity.
“Through the Internet of Things, previously home appliances such as televisions and refrigerators will form a smart home system. This is the future direction of the color TV industry.†Chang Dong said that Konka is currently laying out a smart home based on television. Using voice interaction as a means to make smart TV a home control center. “In the past, color TV was just a simple receiving device. It will become a fully-fledged Internet center in the future. From this perspective, the entrance will be the key to the competition of color TV companies in the future.â€
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Although the sales volume was basically the same as last year, the color TV industry still experienced a tortuous development this year. Relevant data show that since the beginning of 2016, LCD panel prices have continued to rise to bring greater pressure on color TV companies, coupled with weak growth in domestic demand, the first half of this year, domestic TV companies suffered unprecedented decline in profits, shipments declined.
However, starting from the second quarter of this year, the panel price began to loosen. The second half of the year benefited from the decline in panel prices, and there was an increase in shipments of domestic color TV companies. Some analysts believe that color TV shipments will continue to grow before the Lunar New Year.
"This year's competition in the color TV industry is even fiercer, but we can still achieve good growth by increasing our investment in science and technology and increasing our brand premium." said Chang Dong, president of Konka Multimedia Industry Division. According to the statistics, in the first half of the year, the overall decline of the industry, Konka TV sales revenue conversely achieved 2.5% growth. At the beginning of the year, Konka invested RMB 1 billion to build Guangming Research and Development Center. In October, it launched the world premiere of its custom wallpaper TV. According to the report of the China Electronic Chamber of Commerce, brand premium capacity in the future will be an important weight for companies to occupy the right to speak in the industry. Personalization, high-end technology, and technological innovation will be the key to reflecting the premium ability of the company.
In addition, the fiery Internet TV of the past few years began to shuffle and the market share has shrunk. According to the analysis, its main shortcoming lies in its low manufacturing capacity and lack of an effective supply chain. The elimination of this segmented market will continue in the future.
These elements are the most popular: large size, ultrathin, curved surface, 4K
For consumers, which TVs are most worth looking forward to in 2018? This may be the answer from the 2017 hotspot.
From the situation in 2017, the most popular elements are large-size, ultra-thin, curved surface, and 4K. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said recently that consumer demand for large-screen, high-end, and differentiated personalities is being released. In 2018, TV is still expected to be dominated by high-end large screens.
According to a report from the China Electronic Chamber of Commerce, consumers expect to replace the TV size in 2017 mainly between 50-60 inches. It is expected that in 2018, display technologies such as OLED, quantum dots, artificial intelligence, and laser television will rely on large-size TVs to present a multi-dimensional and rapid expansion.
At the 2017 China Flat Panel TV Industry Conference held in 2017, Chen Hao, Director of Sony's Home Display Products Division, said that in 2017, the large-size market with a size of over 55 inches has grown significantly, and the high-end trend has become apparent.
Chang Dong said that OLED, 8K, and artificial intelligence are the direction of future industry development. Currently including Konka, LG, Sony, etc. are increasing the layout of OLED, this market is expected to accelerate development in 2018.
The cross-border integration of the color TV industry has also continued to increase. According to the report of the China Electronic Chamber of Commerce, in 2017, telecom companies, e-commerce platforms, and color TV companies were rapidly merged, and the product form was more complete, with the distinction between online and offline being blurred. It is expected that this trend will continue to increase in 2018.
Looking for breakthroughs, fighting for smart home entrance In the face of fierce competition, leading color TV companies have accelerated their transformation this year.
This year, Konka will accelerate the “four modernization†transformation of traditional industries, including the high-end of traditional industries, the capitalization of existing businesses, the development of traditional factory parks, and the integration of additional single-technology development. Among them, high-end industrialization and technology integration focus on research and development of OLED high-end televisions, layout of artificial intelligence, 5G, and smart homes, while business capitalization involves diversified development. Liu Fengxi, chairman of the board of directors of Konka Group, said that Konka is no longer just a color TV business company. It will accelerate its diversification and transform into an investment holding group.
Skyworth started diversifying its layout two years ago, including entering LCD panels, automobiles and other related businesses. This year, Skyworth established a joint venture company to start research and development of highly integrated single-chips in smart terminals and expand upstream core components.
It is worth noting that the focus of the transformation of color TV industry-related companies has been to choose artificial intelligence televisions and smart homes based on smart interconnections. In 2017, Konka, Changhong, TCL, and Xiaomi launched artificial intelligence television products. Industry analysts believe that the development of artificial intelligence TVs in the color TV industry is only the first step. The ultimate goal is to grasp the right of the intelligent family to use television as the control center and nerve center of the future intelligent family.
In fact, there are a few companies that target this goal. Jingdong, a well-known e-commerce company, is building artificial intelligence smart homes through big data to build the JD Smart Big Screen Industry Alliance.
With BOE's panel output accounting for 25% of the world's total, it has gradually accumulated sensing, artificial intelligence, and big data capabilities based on display technology in recent years. At present, it has launched an IoT system solution in the smart home field. Wang Dongsheng, chairman of BOE, said that BOE's new position is "an Internet of Things company that provides intelligent port products and professional services for information exchange and human health." He said that with the continuous evolution of artificial intelligence, as well as integration with the Internet of Things, display, sensing, life sciences and other sub-disciplines and special areas, related industries will usher in a great opportunity.
“Through the Internet of Things, previously home appliances such as televisions and refrigerators will form a smart home system. This is the future direction of the color TV industry.†Chang Dong said that Konka is currently laying out a smart home based on television. Using voice interaction as a means to make smart TV a home control center. “In the past, color TV was just a simple receiving device. It will become a fully-fledged Internet center in the future. From this perspective, the entrance will be the key to the competition of color TV companies in the future.â€
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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