At the CES 2018 conference, Intel brought a beautiful drone show. The performance of the Intel drone ShooTIng Star once again became the focus of the audience. How does Intel operate a large commercial drone show? Intel accepted an interview with the reporter, and he answered this.
Las Vegas Opening In the speech before the official opening of CES 2018, Intel CEO Brian Krzanich stressed that data is changing the world around us, driving the next wave of technological innovation, autopilot, artificial intelligence, VR to make sports more attractive In the context of the series of speeches, behind the scenes is a cool demonstration of the scene, in which the performance of Intel's drone ShooTIng Star formation in the indoor theater once again became the focus.
Since 2015, Intel's ShooTIng Star has refreshed the world record of drone performances from 100 to 300 and 500. The performance scene has also been extended to Super Bowl and Disney's large-scale events. Evening is dancing at the door of the Bellagio Hotel in Las Vegas with its most famous musical fountain.
What is the business prospect of drones? How does Intel run a large commercial drone show? During CES, the reporter exchanged with Natalie Cheung, general manager of Intel's drone lighting show. The following is the exchange content:
Q: Since 2015, you have used more drones in different scenarios. For example, in Sydney, at a concert, like today in a large fountain. Do you have any other commercial application considerations besides performances for the use of drones?
Natalie: Let me try to answer. What we did at the Coachella Music Festival, Super Bowl and Singapore National Day celebrations and in Indonesia is a full service from Intel. We worked with them and performed a light show at the event, which is what my team has to do. I think this is our business because we can showcase a new form of technology that combines art and technology. The audience didn't see that, they only saw the magic in the air, and the technology was behind it. We think this is very important for Intel, because a pilot's technology to control multiple drones will help our business and help us understand management adjustments. UAVs are used not only for aerial photography and surveillance, but also for entertainment. This will enable the drone to expand its vision of the application field and continue to promote its wider commercial application.
Q: When it comes to commercial applications, can you elaborate on how to implement a project like the Super Bowl drone show?
Natalie: The first thing we have to do when we meet our customers for the first time is to figure out what the event is. The process has several different phases. The first stage is that people on my team will go to the scene to figure out where the drone is going to fly, what it is like, whether there are obstacles or tall buildings in the air. Then we worked with the creative team to figure out what music they wanted to put, how many drones they wanted to use, and where to set the apron. Then we have to figure out what flight regulations are there. For example, in the Super Bowl event, we had to be authorized by the US Federal Aviation Administration to fly above 400 feet, and finally we flew to 700 feet. Then we also need to get authorization for Class B airspace flight. It depends on the country, in Indonesia, Japan, Singapore and Mexico, we have to obtain local flight authorization and certification.
Then we negotiate the animation with the customer. We asked the songs and how long the light show lasted, usually five to seven minutes. We also have to figure out what topics or images they want to appear in the air. In the Super Bowl event, they want the American flag. In Singapore's National Day celebrations, they want some of the characteristics of Singapore. We try to ensure that we meet the theme of the event and create animations that meet the needs of our customers. We will do story scripts and will simulate them again and again. This is not done on the spot, we can also do it in a virtual way.
Then five to seven days before the light show begins, we will go to the field to test some drones. We calibrated the drone there, letting 12 to 10 drones fly into the sky, using only a few drones, just to make sure our assessment was correct. Then we are ready to start all 300, 500 or the number of drones the customer needs. We don't have to take every drone off, we can get the test results from the simulation and it will show up in the system. We will know the flight situation through testing, and we are very confident in the final technology.
Q: Who is this team made up of?
Natalie: Our entire team includes building drones, developing software, operating, and an animation team. This is a complete Intel drone team.
Q: At present, this drone is still dominated by performance. For a company like Intel, will its commercial potential be a bit small?
Natalie: We hope that the Intel drone lighting show will flourish. You can see in our development that two years ago, we performed four drone light shows. Last year, we performed in many private and public performances. But in 2018 we hope to have a bigger stage, we will participate in the Olympics and perform drone light show. Please look forward to 2018.
Q: Is your main job goal to have more and larger performance opportunities, or is it a solution to promote Intel drones?
Natalie: I think the answer is a bit different. Our biggest goal is to bring the drone light show to the world so that more viewers can see it. The drone lighting performance videos that many people have seen have not shown the beauty of the light show. We hope that individuals can have that kind of immersive experience. The beauty of the drone light show is that it is a 3D show, you can see different scenery from different angles. The technology we can show is very important to us, because we don't know, these are Intel's drones, Intel drone light show, so this is my personal goal in 2018.
At present, we do not sell Intel's drone products, and more let everyone know that Intel is doing different innovations and experiences. Because no one used to use drones to do such things. Technology is very important to Intel, and we are now hoping to bring the performance of drones, this innovative experience to the rest of the world.
Q: If you look at a larger market, almost all UAV companies or startups are not in a good state except for Dajiang. How do you view the changes in this drone market?
Natalie: This is a very good question. We feel that especially for the drone lighting show industry, we only touched the surface, and the potential of this market is huge. A lot of people, including our customers, are also applying to us, can they perform, not just in the US, but around the world. We are currently only working with a few specific customers, we have found a lot of strategic value, and there are still so many people who have a need for us, which means that we have not completely solved this problem. There are many needs in this area in the future.
It has unlimited potential and is the way to showcase the brand in the future. It can be used in theme parks, in celebrations, weddings, and marriage proposals as digital fireworks. I don't think the light show will disappear, I think it has a big market waiting for us to develop. I just realized that we are talking about the drone itself today, so we can discuss this, such as its characteristics.
Intel ShooTIng Star drone, you can see how light it is. Composed of plastic and foam, it is as light as volleyball and weighs about 330 grams. The cool thing is that its built-in LED lights can create 4 billion color combinations.
Intel Shooting Star Micro Drone It is as light as a tennis ball, very light, can take off from the palm of your hand, just for the interior design.
Q: How long does it last?
Natalie: We haven't announced yet. The performance it has performed now is five to seven minutes. It does not include the time from the starting point to the performance venue, depending on the specific flight regulations. I can still answer your question. Regarding the indoor light show, you saw it in the keynote speech of Ke Qicqi yesterday, and you know that it can fly at least for so long.
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