After Beijing Sanlitun, the second Mercedes me in mainland China landed on the Bund! This is also the seventh Mercedes me experience store in the world after Hamburg, Germany, Milan, Japan, and Tokyo... Here, Mercedes-Benz does not sell cars, coffee, wine, food... all! You can also browse the Mercedes-Benz Gallery between light and shadow, and then drive Mercedes-Benz through the magical landmarks, feel the "new luxury" philosophy in the feast, and experience the most in-fashion, art and beauty!
The world's seventh Mercedes me landed on the BundSanlitun is undoubtedly the favorite place for Beijing's influx of people. Mercedes me, who was stationed in Sanlitun, Beijing two years ago, has become a gathering place for a large number of fashionable people. It covers an area of ​​2,400 square meters and is the world's largest and the first in mainland China. Mercedes me experience store.
The experience store was designed by German architect Prof.H.GMerz, who was involved in the Mercedes-Benz Museum. Combine food, art and lifestyle. Bringing the "new luxury" philosophy and the "The best for me" customer experience!
Just today! The long-awaited Mercedes me experience store has landed at the Bund Financial Center, and finally no longer has to envy the Emperor's little friends. This is the seventh Mercedes me experience store in the world, and there is another trendy new landmark from the Bund!
The Shanghai Experience Store covers an area of ​​more than 1,500 square meters. It has two floors above and below. Although the area does not exceed Beijing, it still brings together Mercedes me's sensory enjoyment of adrenaline.
Before the admission, I used a shocking light show to light up the "Me" and officially opened the Mercedes me!
Nicholas Speeks, president and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd., welcomes every guest as a “host†on the first floor of the lounge.
There are also many celebrities hidden among the guests, such as the famous drivers of Mercedes-AMG Petronas, Lewis Hamilton and Valtri Botas, famous tennis player Li Na, Lincoln Park member Mike Shinda, famous singer musician Lee Spring and so on.
We just came back from the scene and will take you to unveil the Mercedes me Bund store.
Mercedes-Benz's "New Luxuryism" PhilosophyThe ME Fashion Western Restaurant with lounge is located on the ground floor and has a tough and simple minimalist style.
The chef of the Western Restaurant has worked for Shangri-La Hotels and Resorts and other famous restaurants around the world, with a presence in Vincent in Singapore, Shanghai and Dubai. Use fresh ingredients from the season to create a creative and fun creative cuisine.
Unlike other Mercedes-Benz 4S stores, the car is not sold here, but is an element of the restaurant's overall environment. A red G500 flagship model that has never changed in 35 years, and an SLC roadster, with a large LED screen behind it, make the space smart and unique.
In order to create a fashionable lifestyle, the first floor is also sold in the exquisite Mercedes-Benz. It is divided into two categories: “City Series†and “Master Seriesâ€, which are both fashionable and practical.
From intimate pacifiers to Chinese and Western artists' masterpieces, the redesigned wallets, mobile phone cases, and travel trolleys showcase the taste, and there are retro models that make Mercedes fans crazy.
The four-story Sanchuan Chinese Restaurant in Beijing is located on the second floor. It combines Cantonese cooking techniques with Yun, Gui, Chuan and Yi ingredients to satisfy the discerning mouth of Shanghai's old ladies.
In each of the separate private rooms, there are different styles of Mercedes-Benz decorative paintings. The effort of a meal seems to have visited an exhibition.
The chef of the Chinese restaurant has also worked for Shangri-La Hotels and Resorts. With 25 years of experience in Chinese cuisine, this time not only brings the classic dishes of Beijing store to Shanghai, but also incorporates more modern Shanghai style, and the plate is also more beautiful. .
There is also a bar in the Chinese restaurant, which can be regarded as the concentrated version of the “Lighthouse†bar in Beijing. Each cocktail here is also named after Mercedes-Benz's history and allusions.
Although you don't sell cars here, you can book test drive time and models on the first floor for free. The three test drive lines have also been carefully designed. One is the North Bund line that has been used for a hundred years on the Shanghai Bund. One is the Yuejiang line connecting Pudong and Puxi across the Nanpu Bridge, and the other is the Xintiandi line that runs through the Shikumen building.
The test drive here is not just a simple experience of car performance, but a multi-faceted perfect feeling brought by carefully tuned car music and fragrance.
It is said that at the end of 2018, Mercedes me will also open the third experience store in mainland China in Chengdu. And before 2020, ten first-tier cities including Hangzhou and Shenzhen will welcome the Mercedes me experience store!
Mercedes me experience store all over the worldIf you are a loyal fan of Mercedes-Benz, you will probably know that Mercedes me is a service sub-brand of Mercedes-Benz at the 84th Geneva Motor Show in 2014. It offers a perfect experience space for food, events, exhibitions and integration.
German burger shop (temporarily closed)
The Mercedes Me in Hamburg is the world's first Mercedes Me, a versatile space for showcases, lounges and restaurants.
The seemingly rigorous restaurant also has a lot of warm and careful machines. The restaurant is Kofler & Kompanie, a local burger brand for more than 20 years. The bread of the restaurant is made by JochenGaues and his team. They have a very high reputation in Hamburg.
Milan, Italy
The second store in the world of Mercedes me in Milan, Italy, is located on the promenade of Emanuele II in Milan, Italy.
Tokyo Haneda Airport Store, Japan
The first Mercedes me in Asia is also the third in the world, located at Haneda Airport in Tokyo, Japan.
There are two main restaurants in the store, one is the Eggcellent bites store, which offers a variety of light food and desserts, including "Mercedes me Tokyo HANEDA" limited meals, such as Mercedes egg tarts.
Another Krispy Kreme doughnuts is an American restaurant. The Tokyo Airport store sells only desserts, such as donuts, and also sells drinks.
Melbourne, Australia
Another is the Mercedes me experience store opened in Melbourne, Australia last year.
Hong Kong store in China (changed address)
The first Mercedes me experience store in China is located on Queen's Road in Central, Hong Kong, covering an area of ​​over 400 square feet.
The Mercedes me Hong Kong store is simple and elegant in design, combining fashion show, Formula 1 live broadcast, exhibition, concert and many other functions. The space is decorated with polished marble and surrounded by tanning chairs and varnish tables. Very elegant.
The restaurant, headed by Edgar Sanuy, the chef of the 2013 chef, combines raw seafood and cooking to create an exotic Asian cuisine.
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