Kesite: Export to domestic market to do a good job in the domestic market


[Hui Cong Lighting Network] On April 14, 2009, Beijing Lighting Exhibition was held at the China International Exhibition Center in Beijing. One of the themes of this year's lighting exhibition is to actively cooperate with enterprises to achieve export-to-domestic sales, set up export-to-domestic sales exhibition areas, guide enterprises to upgrade domestic trade, take into account exports, and take the road of domestic and foreign trade. Under the influence of the financial crisis, the export of foreign trade enterprises to domestic sales is a must. As a company that has always been export-oriented, Shenzhen Kesite Optoelectronics Co., Ltd. also participated in this lighting exhibition. The author was fortunate enough to interview Ms. Chen Sujuan, Head of Business at Cost.

Ms. Chen Sujuan, Head of Business Department of Shenzhen Kesite Optoelectronics Co., Ltd. and the author photo click here to view all news photos

Product shape quality and quality commitment free warranty for 3 years

Ms. Chen introduced to the author that this exhibition mainly brought some new indoor lighting products. The common feature of these products is that they all use LED light sources, which are energy-saving and environmentally friendly, and are responding to the national energy conservation and emission reduction policies. In addition, LED light sources have become more and more popular in recent years, so the company has been committed to the production of LED light source products. These indoor lighting products are beautiful in appearance, practical and affordable. Consumers are very likely to accept such LED lighting products. At the same time, Coster promises that all products are guaranteed for free for 3 years. Such a move undoubtedly strengthened the competitiveness of the company's products in the market and paved the way for product promotion.

In the face of the financial crisis, as a lighting company that has always been export-oriented, Cost has also been affected. Ms. Chen said that after 2008, foreign trade export orders are indeed less than in previous years, but because the company's export trade has a good foundation, it has little impact. Nowadays, the company will vigorously develop the domestic market, but it will not relax the foreign market. The products sold abroad are mainly indoor lighting, panel lights, ceiling lights, hotel lamps. Therefore, there is a good foundation, so there is no fear of a decline in sales.


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