LED-backlit LCD TVs accounted for 10% of consumers' attention in February, focusing on growth into a bottleneck period, and the market is looking forward to a breakthrough.
LED-backlit LCD TVs are notable, but they still need to work hard.
Although the current LED backlight products can be described as the “sweet†of the Chinese LCD TV market, the proportion of attention has exceeded 10%. Both the product price and the core technology have entered a relatively stable and mature stage, but in February 2010 Consumers in China's LCD TV market are still not aware of the LED-backlit LCD TVs in the top ten products.
This also shows that although many people are very interested in LED-backlit LCD TVs, LED-backlit LCD TVs still have a relatively high product premium, which makes many consumers hold their money and wait and see. Similar to the initial listing of LCD TVs in the past, only the market price of this new LED-backlit LCD TV will be reduced to a certain level, which will pose a threat to the dominant position of traditional CCFL backlight products.
In February 2010, the proportion of LED-backlit LCD TV products in China's LCD TV market was 10%, which was not the same as that in January. This is also a rare situation since the LED-backlit LCD TV was launched.
The proportion of LED-backlit LCD TVs has been rising since the influx of many local brands in the LED market in October last year. In January 2010, it broke through 10%. While comparing the growth rate of the proportion of interest, we can find that the previous progress of LED-backlit LCD TVs has slowed down, and the market is looking forward to the next breakthrough.
In February, the overall market for LED-backlit LCD TVs was stable, as was the case for LED and CCFL-backlit LCD TVs. The LED-backlit LCD TV market is still led by Hisense, and Skyworth is closely following. The cumulative attention of the two brands has reached 44%. From the third to the sixth, they are all occupied by foreign brands, while other local brands are relatively late.
Ranking LED CCFL Brand Focus Proportion of Brand Focus 1 Hisense 22.5% Skyworth 23.5% 2 Skyworth 21.5% Hisense 12.4% 3 Samsung 16.4% LG 12.3% 4 Sharp 12.5% ​​Sony 11.3% 5 LG 8.6% Sharp 6.6% 6 Sony 5.6% TCL 6.1 % 7 Haier 4.6% Konka 5.8% 8 TCL 2.7% Changhong 5.4% 9 Konka 1.8% Samsung 5.1% 10 Toshiba 1.7% AOC 3.2%.
The LED-backlit LCD TV pays attention to the cumulative attention ratio of the five local brands in the top ten brands is 53.1%, and the cumulative attention ratio of the other five foreign brands is 44.8. The traditional CCFL backlight LCD TV market pays attention to the top ten brands. There are also five local brands. The company is led by Skyworth. The cumulative attention ratio is 56.4. The cumulative attention ratio of the other five foreign brands is 35.3%. The brand attention is relatively scattered.
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