The first "High-tech LED Lighting Exhibition", which is known as "leading the new trend of global LED lighting product design and application", was grandly opened at the Shanghai International Convention Center in China from August 30th to 31st, 2011. During the exhibition, Gaogong LED reporters conducted an exclusive interview with Tang Naibin, the sales director of Samsung LED Lighting.
During the interview, the first topic that went straight was Samsung LED's goal in the field of lighting. Tang Naibin, the sales director of Samsung LED Lighting, said: "I hope to be the leading brand of LED lighting in China within three years, and be the first in the world within five years."
Tang Naibin believes that the traditional lighting industry has a strange circle, that is, basically no leading brand in China can achieve more than 5% market share, or a higher ratio. In the LED field, the concentration will be higher, and the top three manufacturers will account for more than 10% of the market. Although in the interview, Tang Naibin did not disclose a specific quantitative goal.
But undoubtedly, Samsung LED has been placed in high hopes for the first year of entering the Chinese market. In contrast, the performance of the Japanese and Korean markets has already increased the confidence of Samsung's lighting application products. "Our LED lighting products have entered some channels of the consumer market in Japan and South Korea, and retail terminals are With our products." The potential of China's LED lighting market is huge. It is no wonder that Samsung LED hopes to be the leading brand in the Chinese market within three years.
In the interview, Tang Naibin revealed that the strategy of Samsung LED to explore the Chinese market is: B2B agent channel, the overall solution for LED lighting, and standardized modules.
During the interview, the first topic that went straight was Samsung LED's goal in the field of lighting. Tang Naibin, the sales director of Samsung LED Lighting, said: "I hope to be the leading brand of LED lighting in China within three years, and be the first in the world within five years."
Tang Naibin believes that the traditional lighting industry has a strange circle, that is, basically no leading brand in China can achieve more than 5% market share, or a higher ratio. In the LED field, the concentration will be higher, and the top three manufacturers will account for more than 10% of the market. Although in the interview, Tang Naibin did not disclose a specific quantitative goal.
But undoubtedly, Samsung LED has been placed in high hopes for the first year of entering the Chinese market. In contrast, the performance of the Japanese and Korean markets has already increased the confidence of Samsung's lighting application products. "Our LED lighting products have entered some channels of the consumer market in Japan and South Korea, and retail terminals are With our products." The potential of China's LED lighting market is huge. It is no wonder that Samsung LED hopes to be the leading brand in the Chinese market within three years.
In the interview, Tang Naibin revealed that the strategy of Samsung LED to explore the Chinese market is: B2B agent channel, the overall solution for LED lighting, and standardized modules.
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