It is reported that Sony is negotiating with Taiwan AU Optronics, the two parties intend to set up a joint venture to jointly produce OLED TV sets.
Sony entered the OLED TV market very early, but in 2010 it cut its production by half, focusing on 3D TVs. If Sony can find a way to mass-produce OLED TVs in an inexpensive way, it will definitely revolutionize the entire display market.
Prior to this, Samsung and LG have begun to promote this new technology, and is expected to replace the existing LCD TV. Both Samsung and LG exhibited samples of 55-inch OLED TVs at the CES show in Las Vegas at the beginning of the year. The images of these products are sharper and do not require backlighting. The display screen of OLED TVs is thinner than the iPhone, but It delivers amazing image quality.
The industry said that Sony will establish some form of cooperation with third-party manufacturers, because it is difficult to independently capture more shares in the OLED TV market, so cooperation with AU Optronics is not unexpected. Sony's involvement in the production of OLED TVs will more clearly go to Samsung and LG Electronics. So far, OLED display screens have been difficult to mass-produce, but related technologies have been developed.
Sony entered the OLED TV market very early, but in 2010 it cut its production by half, focusing on 3D TVs. If Sony can find a way to mass-produce OLED TVs in an inexpensive way, it will definitely revolutionize the entire display market.
Prior to this, Samsung and LG have begun to promote this new technology, and is expected to replace the existing LCD TV. Both Samsung and LG exhibited samples of 55-inch OLED TVs at the CES show in Las Vegas at the beginning of the year. The images of these products are sharper and do not require backlighting. The display screen of OLED TVs is thinner than the iPhone, but It delivers amazing image quality.
The industry said that Sony will establish some form of cooperation with third-party manufacturers, because it is difficult to independently capture more shares in the OLED TV market, so cooperation with AU Optronics is not unexpected. Sony's involvement in the production of OLED TVs will more clearly go to Samsung and LG Electronics. So far, OLED display screens have been difficult to mass-produce, but related technologies have been developed.
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