Long-term lighting focus on LED market is expected to continue to improve

The rectangular lighting announced today (January 23) 2012 annual performance forecast. According to the report, the market demand for the company's products continued to be strong, especially the production and sales volume of finished lamps and lanterns increased rapidly, and sales revenue maintained a rapid growth; the company's annual operating income was expected to reach 560 million yuan - 578 million yuan, an increase of 32.17% over the same period of the previous year - 36.42 %.

According to the company’s development strategy, in 2012, the multi-brand strategy of “Rectangular Office Lighting”, “Tongyu Home Lighting” and “Donghan Commercial Lighting” were jointly implemented in 2012 and established at the provincial and prefecture level in the country. With hundreds of distributors, the scale of sales channels is still further expanding, effectively promoting the rapid sinking of company products to end customers. At the same time, the company also adopted a proactive price reduction strategy to provide customers with cost-effective products and quickly increase the market share of the company's products. According to an open channel, it is known that sales of finished lighting in 2011 will be more than 20 million, and sales of finished lamps in 2012 will exceed 100 million.

Industry analysts said that at present, the company’s products are cost-effective and demand continues to be strong. In the future, as the company further promotes its multi-brand sales strategy, it will continue to extend the channels of distributors of various brands and gradually strengthen the market influence of the company’s products. The company’s performance will grow steadily. .