2012 Suning Appliance Online Sales 18 Billion

Last year, domestic retail giants have stepped up their "touch nets". Suning Appliance (002024, closing price of 7.53 yuan) also increased the development of e-commerce business. In 2012, the company's online business realized sales revenue of 18.336 billion yuan.

When the traditional business model encountered a bottleneck, various retail giants began to transform their online businesses. Suning Appliance sorted out the store layout under the line last year, and vigorously promoted the retail business to extend online. "Suning Tesco" hit "China's Amazon."

Today, Suning announced the company’s e-commerce business development last year in the form of an announcement.

According to the company, through the development of supply chain, team organization, internet marketing capabilities, and service infrastructure construction, Suning Appliance's e-commerce development achieved certain results in 2012, achieving a total sales revenue of 15.216 billion yuan; at the same time, The sales of virtual products, recharge, lottery, group purchase and other virtual products were approximately 1.5 billion yuan; in addition, sales of “Red Kid” mother-infant, cosmetics, and other open-end platforms and sales of open platform business achieved sales of 1.62 billion yuan (including tax, not included in the Suning consolidated statement). system).

The reporter found that through the "11.11 Singles Festival" and other large-scale promotional activities, Suning Appliance's annual online sales revenue of 18.336 billion yuan. In 2011, Suning's sales revenue was 5.9 billion yuan. Based on this calculation, the growth rate of Suning's sales revenue last year was 210.8%.

Suning Appliance stated that in 2013, based on the talent team, technology platform, and service network built in the early stage, it will continue to forge ahead in terms of product category expansion, user experience enhancement, and rich service content.

At the same time, it will speed up the construction of an open platform and create an enterprise development ecosystem that integrates a full-product trading platform, a supply chain service platform, a logistics platform, and a financial platform to achieve the characteristics of Suning, achieving traffic, membership, conversion rate, and sales. The continuous, rapid, and healthy growth of all indicators such as scale.