Driven by the global economic recovery, China's mobile phone production achieved a growth of 17.6% in 2010, surpassing 1 billion units, accounting for 58.3% of the total global mobile phone production, further consolidating its position as the world's largest mobile phone manufacturing base. In the domestic demand market, affected by the rapid development of China's 3G mobile phone market, China's mobile phone market sales reached 195 million, a year-on-year growth of 21.2%. Affected by this, the Chinese mobile phone chip market continued to maintain rapid growth in 2010, with sales and sales growth reaching 16.6% and 12.3%, respectively. In the future development, the development of China's mobile phone chip market mainly depends on the upgrade of mobile terminals to 3G applications and intelligence. The market will continue to maintain its development trend, but the growth rate will be further reduced.
The 3G market is fully launched, driving the growth of the mobile phone chip market
Mobile phone output is the most important factor affecting the development of the chip market. In 2010, China's mobile phone output exceeded 1 billion units, and the growth rate continued to maintain double-digit growth. The global 3G environment has gradually matured, and the demand for mobile phones by mid- to high-end users has changed, triggering a new wave of mobile phone upgrades. In 2010, China's 3G market also achieved explosive growth, which greatly stimulated the growth of the mobile phone chip market.
Memory chip prices have dropped significantly, and multimedia chip growth has been weak
In the application structure, baseband chips, multimedia application chips and memory chips are still the top three application areas of the mobile phone chip market, accounting for more than 60% of the total market share. Among them, the baseband chip is one of the most core chips in the mobile phone system. Due to the continuous improvement of integration and the continuous upgrade of the product structure, its average price has not dropped significantly; the rise of the multimedia chip market relies on the popularity of mobile phone multimedia functions, but after After several years of development, multimedia applications such as MP3 and camera have been basically saturated. Although some emerging applications are also growing rapidly, the scale benefit is still not obvious. At the same time, as the performance of the baseband chip improves, the baseband chip can already meet the basic multimedia Application demand, under this trend, the market share of multimedia chips has dropped significantly; from the perspective of mobile phone capacity, the storage capacity of unit mobile phones has been significantly improved, but under the influence of a sharp price drop, its market size has been limited.
The rise of local chip manufacturers impacts the original market structure
Since the development of MediaTek in the mobile phone chip market, the Chinese mobile phone chip market has undergone tremendous changes. Traditional foreign mobile phone chip companies have experienced severe tests. At present, only Qualcomm and Infineon are foreign companies active in the Chinese mobile phone chip market. Although TI, STE, and BroADCom have some shipments in China with the help of several major mobile phone manufacturers, they are obviously no longer in the first camp with MTK, Qualcomm, and Infineon. Unlike this, Chinese companies have made rapid progress in the field of communication chips, and domestic mobile phone chips have sprung up. However, in the context of mobile phone product upgrades and the popularization of 3G applications, the chip market structure is also constantly changing. If local chip companies want to be in the market It takes a certain amount of time and continuous efforts of the enterprise itself to occupy a stable position in China.
Rich applications drive chip performance to continue to upgrade
Since the formal issuance of China's third-generation mobile communications license in January 2009, China's 3G commercial use has gone through 2 years. In the past two years, the number of 3G users in China has grown to 47.05 million, and 3G terminal sales have also exceeded nearly 40 million units. It can be said that the 3G application environment has gradually matured, and 3G and network-related applications are no stranger to mobile phone consumers, as is the case with global 3G applications. The improvement of mobile phone performance allows consumers to experience the fun of a new generation of mobile communications, and the rich application also drives the continuous upgrade of chip performance.
Multi-standard and multi-protocol fusion chips have certain market space
At present, no less than 25 standards have been put into commercial use in mobile communication services, enabling mobile phones to work in various wireless environments around the world. For a mobile user, it is impossible to have a mobile phone with various protocol standards, but it should enjoy the services of all protocol standards. Therefore, all these protocol standards can only be designed in the mobile phone chip as far as possible, and the mobile phone chip can complete the conversion and data processing between systems under different protocol standards. Therefore, the integration of multiple or all protocol standards in a mobile phone chip is the future development direction of mobile communications.
Wi-Fi gradually dominates the wireless connection
In the next few years, with the increase of wireless access points and the popularization of home wireless LAN, the Wi-Fi chip embedded in mobile phones will surely become the future development trend.
The status of intelligent terminals is prominent, and the market competition is becoming fiercer
In the next few years, as the integration of the three networks accelerates, smart terminals will be further developed. On the basis of having 5.42 billion users worldwide and 842 million users in China, mobile phones also have a series of advantages such as portable and mobile. It is the most suitable as one of the three network integration intelligent terminal products. Therefore, from the perspective of future development, the development of smart phones will become the focus of the development of the mobile phone chip market, and industry competition will become more intense.
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