Sales of small home appliances exceeded 5 billion

With the development of Internet e-commerce, online shopping has become a mainstream consumption mode, which has also led to the development of home network purchases. In the first half of the year, the total home network purchases reached 53 billion yuan, including 5 billion yuan for small home appliances, benefiting from electricity. With the development of business, the online shopping market for small household appliances is constantly expanding.

Small appliance manufacturers favor e-commerce platform

With the rise of the Internet age, the advantage of the Internet platform has been made fuller. Small household appliance companies are actively seeking online sales models, and they no longer simply rely on traditional sales channels. Small home appliances have the characteristics of small size, low price, and convenient delivery. This is in line with the characteristics of e-commerce. Compared with traditional sales channels, small home appliances have a 15% lower operating cost on e-commerce platforms, so small home appliance manufacturers All actively choose e-commerce platforms as sales channels.

Small home appliance products are increasingly becoming a new development force in the home appliance industry. Its performance and profit scale are showing steady growth. More and more consumers will purchase small home appliances on the Internet. According to statistics, online sales of small household electrical appliances such as razors, rice cookers, and juicers have all significantly increased, especially air purifier products. In the first half of this year, air purifiers sold nearly 390,000 units online. Retail sales are about 650 million yuan.

Sales of small home appliances exceeded 5 billion

According to statistics, in the first half of the 530 billion yuan home network purchase market, small home appliance products were 5 billion yuan, of which sales of air purifiers were close to 390,000 units and sales were 650 million yuan. The home network purchase market has shown diversified development. The consumer groups are younger. The products are diversified. The brand is high-end development. There are industry insiders who analyze that by 2015, the sales volume of the home network purchase market will account for the overall home appliance market. %.

In recent years, the online market for small household appliances has maintained a growth rate of 50%, but in the fierce e-commerce competition, small household appliance manufacturers will also face many problems, such as the non-standard small household appliances market, the proliferation of OEM products, which It is a problem that small household appliance manufacturers must solve. In order to reduce the emergence of substandard products, the state must strengthen industry supervision and self-discipline, increase the intensity of spot checks and penalties in order to form a standardized market, but because the small household electrical appliance companies are too many, it is indeed difficult to implement.