LED home lighting: it’s still too early to be happy

Shanghai

Terminal is affected by e-commerce

Zhang Ping, general manager of Philips Fashion Home

LED home lighting brands that are more active in the terminal are still traditional lighting brands, mainly because of their position in the lighting industry and brand influence on the customer base. The emerging LED home lighting brands want to change the choice of consumers in a short time. There is a big difficulty.

At present, we are the agent of Philips fashion home products, its LED home lighting products account for about one-third, and the characteristics of the products are gradually integrated with the LED new era lighting concept: on the one hand, starting from the light source; There are also great changes in product styles, and the products can be kept up to date. In the process of operation, the sales channels have also changed. From the previous 2/3 sales volume to retail sales, today's 2/3 power supply. Businesses, offline entities are suffering a lot.

NVC LED home products are welcomed by the terminal

Zhu Yanhui, manager of NVC Home Living Hall

NVC introduced LED home products a year ago, mainly including ceiling lamps, mirror lights, dining chandeliers, aisle lights, etc., and its products accounted for half of the store. From the point of view of sales, the products are deeply loved by consumers, and many customers are more inclined to LED products when selecting products.

The changes in NVC products are mainly reflected in the initial low-voltage lamp beads to energy-saving lamps, and today's LED light sources, at the same time, the shape has also changed a lot. Compared with emerging LED lighting companies, I am more optimistic about the development of traditional lighting companies after the transformation.

Zhejiang

Traditional companies have occupied a certain market share

Yao Yongjun, General Manager of Wanjia Lake Lighting , Hangzhou Qiandao Lake

We operate a large number of brands, mainly NVC Lighting, National Star Optoelectronics, Kaiserlin, Hongguang and so on. Most brands have launched home lighting products. At present, the home lighting makes me more satisfied with the macro lighting. Hongguang Lighting's ceiling lamps are our main products: First, the price is moderate, consumers can afford; Second, the quality is stable, consumers trust, after-sales service does not have to worry about; Third, the style is novel, so that consumers have more choices.

For the choice of LED brand, I prefer the enterprise of traditional lighting transformation LED lighting, mainly because the transformed enterprise has a certain market share, the brand influence has been deeply rooted in the hearts of the people, and it is easy to be recognized by the merchants and consumers.

After the transformation of the enterprise, it must be stable and stable.

Hu Shiyi, General Manager of Jiaxing Hongguang Lighting

Hongguang Lighting is our main agent brand now. Their product quality is relatively stable and the price is relatively moderate. It is a product that consumers can afford and is suitable for long-term operation.

At present, Hongguang Lighting's product line is relatively sound, LED lighting products have been launched, mainly with ceiling lights, downlights, kitchen lights, ceiling lamps and so on. In terms of style, Hongguang is also constantly innovating, and new products will be available almost every month. Faced with the intricate LED market, many emerging LED lighting companies are not competitive in the market and will be eliminated sooner or later. On the contrary, the traditional lighting enterprises after the transformation have more advantages, strong brand and market support, but they can't be too hasty to win the market step by step.

Traditional transformation enterprises are developing fast

Green Energy Lighting General Agent Zhu Hua in Ningbo

80% of the home lighting products sold by our store are replaced by LED light sources, including ceiling lamps, kitchen lamps, downlights, ceiling lamps, etc. At present, the whole series of green energy products are on the market, but the price of individual products is not high, and the sales volume is not very large.

The traditional enterprise of transforming LED and the LED brand of new brand, I think that the traditional brand is better, because it has a certain foundation and high customer loyalty, so it develops faster after the transition. We have followed the footsteps of Green Energy. In terms of channels, we only need to develop some new customers based on existing existing customers. In general, the green LED home lighting products are cost-effective overall, and the promotion work is also very good.

Fujian

Home brand is expensive in positioning

Chen Han, General Manager of Fu'an Penghui Lighting, Ningde City

Previously, we represented Philips, Pins and other home lighting brands. Recently, the company has obtained the agency rights of LED lighting brands such as Qiyi, Yiguang and Mulinsen. Among them, Mulinsen is mainly based on light source, and the products of Yiguang and Qiyi are mainly downlights and ceiling lamps. These three brands have their own advantages, among which the enterprise is oriented to the high-end customer group, the quality of the stable customer lighting effect is very good; Yiguang is facing the middle and high-end groups, cost-effective, stable quality; Mulinsen mainly makes T8 lamps and pull-tails, cost-effective .

In the LED brand selection, I prefer to choose emerging LED lighting companies, such as Yiguang, which has the advantages of industrial chain integration and core technology. After all, the LED era is different from the traditional lighting era. I am very optimistic about Everlight, and I believe that there will be another new look in the future LED lighting pattern.