What does the big convergence of the Internet change?

The dissemination of information under the trend of network convergence has shown the structural features supported by multiple dimensions: the combination of information, multidimensional dimension of time and space, the acquisition of information, and the multidimensional dimension of tools, the acquisition of information, and the multiple dimensions of the terminal; The use of information has multiple dimensions of the goal; the mode of production of information has multiple dimensions of collaboration.
This new information dissemination structure has driven a profound change in information provision mode, information sharing mode, and information creation mode.

Network Convergence: Information Collection and Dispersion Presenting a New Physical Structure The integration of multiple networks has become a trend. The Internet, communications network, and the wide-angle power grid increasingly converge to form a new information connection between people and information and between people.

The process of U.S. network convergence can be seen as the observational coordinate of a technology application trend. The U.S. "Telecommunications Law of 1996" broke the long-standing U.S. information industry's formidable barriers to business and permitted the penetration of long-distance telephone calls, local calls, radio, cable television, and video services, and allowed various telecom operators to participate in each other's shares.

On April 16, 2010, Cablevision, Comcast, and Time Warner Cable, the three largest cable TV operators in the United States, announced a consensus agreement for a shared WiFi network. This means that the respective high-speed Internet users of these three major cable TV operators can roam free on the three operators' WiFi networks. Users can use any WiFi terminal such as an iPhone, iPad, BlackBerry or laptop in their hands, and get the WiFi service of these three cable operators at no additional cost.

British Telecom, as the UK’s largest network operator, now not only provides Internet, telephone and other communication services, but also launches its own network television channel; and the well-known British Broadcasting Corporation (BBC) has also entered the network to launch online television services with content. The advantage has attracted a large number of network users. Masters, head of the global joint communications business at British Telecom, believes that network convergence can be divided into three phases. First is the harmonization of industry standards; second is the integration of infrastructure; and then the convergence of various communication services.

In 2003, the United Kingdom established Ofcom, a new communications industry management agency, which integrates the functions of various regulatory agencies such as telecommunications, television, radio, and wireless communications, and has greatly promoted the development of the network convergence industry.

The network integration process in China has experienced setbacks. From 2010 to 2012, it will focus on the two-way entry of radio and television and telecom services, exploring and formulating a policy system and institutional mechanism to ensure the orderly implementation of the triple play convergence. From 2013 to 2015, we will summarize and promote pilot experiences, fully realize the development of triple play, popularize the application of converged services, and basically form a moderately competitive network industry structure. We will basically establish clear institutional mechanisms and responsibilities for the integration of the three networks, and ensure smooth coordination and decision-making. Manage efficient new regulatory systems.

Although China's triple play has been turbulent and difficult, this trend has been irresistible under the influence of public demand, technological development, and national will.

The process of multi-network convergence will expand network coverage, reduce network application costs, and improve the quality and efficiency of network applications.

Micro-propagation: Information dissemination and generation of new basic units Micro-dissemination has opened the era of "nuclear fission" of network information dissemination. Everyone's energy for public communication is dug out, and the spread energy of individual information units is rapidly amplified through the Internet to form a network structure that exceeds the limitations of time and space, forming a fissile effect.

The micro-information unit formed by each social member is forming a new structure, a new way, and a new energy for the dissemination of network information.

The prominent feature of Weibo’s new information dissemination method is that there is no subject content restriction: anyone can provide any information to the public. This not only expands the total amount of social information creation, but also expands the public expression space. Accessibility Instant Messaging: Anybody can post any information to the public anytime, anywhere. There is text capacity limitation: This not only emphasizes the efficiency of information provision, but also guarantees the fairness of public expression. Fission-communicating and releasing: Individuals generate information dissemination structures for Internet-internet groups, and the micro-energy of personal information units spreads directly to the fissile energy of the Internet community.

This kind of information dissemination has a significant impact on the observation and interpretation of the social environment and the setting and promotion of public agendas.

Pan-association: Information collection and opening up new social energy The entire network information dissemination is advancing the formation of a new social association structure. With the proliferation of micro-propagation units, people have moved beyond the space-time location and cultural background on the Internet and weaving new social relationships. Social networks have become the direct motivators of the social structure of weaving networks.

In July 2011, Mark Zuckerberg, CEO of Facebook, the world’s largest social network, confirmed at a press conference held at the company’s headquarters in Palo Alto, California, the total number of Facebook’s global users. Has reached 750 million, and the number of shares per day reached 4 billion. In February 2012, when Facebook submitted an IPO application to the US Securities and Exchange Commission, it announced that it had 845 million users.

According to the survey data of the 30th Statistical Report on Internet Development in China Internet Network Information Center, as of June 2012, the number of users of Chinese social networking sites reached 251 million.

Various types of Internet sites in China are also developing various social service functions, and borrowing these functions has increasingly developed the social and commercial space for network operations.

The development of network information dissemination has been increasingly and profoundly showing its universal social relevance.

Collaboration: Forming a new creative model for information collection and distribution Convergence network technology not only builds a transmission platform for the creation of information based on each member of society, but more importantly, it will provide a powerful information integration structure, powerful information absorption and information integration technology. Integrate pieces of information in the spatio-temporal fragmented state of the cyber world into a grand and orderly information system.

Wiki technology is one of the most revolutionary technologies in the era of Web 2.0 technology. It has allowed us to see that the human being is engaged in a completely new model of great creation: setting ambitious goals, and through the collaboration of the Internet, each individual Created and dispersed energy is gathered in the operation of the same system. The large-scale team organizes this goal continuously and constantly improves, and its entire creation process is shared by the whole society.

Internet collaboration based on the creation of individual life contains unlimited potential. The creative elements of the infinite individual life are gathered in the public creation process with social consensus value, and this creation process has won the possibility and power of unlimited development.

On the creation and collaboration platform of wiki creation, when people integrate personal wisdom creation activities into the process of social collaboration, people will more deeply understand their own values, understand their own rights and interests, understand their own public responsibilities, and understand themselves. The relationship between interest and public interest.

The Internet is not only a great technological revolutionary, but also a great promoter of the process of social change. The difference between the experiences of China’s internet social applications and the experiences of other countries in the world is that the social application of this technology overlaps with the process of social reforms in China’s society and the Chinese people’s quest for social transformation. between. This has created a uniquely colorful and inspiring landscape unique to the human civilization.