Energy Efficiency Marked as the Core Indicator of Water Heater Market

On the afternoon of April 22, the China Green Water Heater Summit was held in Beijing, Haier and A. O. Smith, Midea, Macro, Cherry, Linne, Can, Boxi Home Appliances, Bosch Thermo, Gemei Qi, Safe Electrical Appliances, Sun Rain, Four Seasons Mu Ge, Tsinghua Sunshine, Force Norit and other mainstream brands in the Chinese market to discuss the development direction of the water heater industry , And the same time the "2014-2015 China Water Heater Market Research Report."

According to the report, the total sales of water heaters in China exceeded 36 million units in 2014, including sales of electric water heaters exceeding 17.5 million units, sales of gas water heaters reaching 11.8 million units, sales of solar water heaters exceeding 7 million units, sales of heat pump water heaters approaching 300,000 units. station. In 2014, the sales volume of electric water heaters and gas water heaters reached 22.1 million units, and the sales amount was 42.272 billion yuan, which was an increase of 3.03% and 6.39% respectively. In the first quarter of 2015, the sales volume and sales volume of high-end products with a price over RMB 3,000 increased by 12.36% and 15.98% year-on-year respectively, which was much higher than the industry's overall level. .

Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, stated that the continuous improvement of the energy-saving level of the water heater industry is very much appreciated. He believes that more and more energy-saving water heater products, on the one hand benefit from the vigorous promotion of national policies in previous years. On the other hand, it also stems from the "proactive attack" of related companies under the pressure of market competition. Currently, the mainstream electric brands in the market have successively introduced super-energy-saving products with super-level energy efficiency. In addition, changes in consumer attitudes are also forcing companies to upgrade energy.

According to the latest report from Ovid Cloud Network, sales of water heaters for e-commerce channels reached 690,000 units in the first quarter, and the sales volume reached 840 million yuan. Retail sales and retail sales increased by 82% and 66.3% respectively year-on-year. According to data provided by Jingdong, in the first quarter of this year, Jingdong water heater sales increased by 108% year-on-year, and the year-on-year growth rate for 2015 is expected to reach 104%.