[Text|High-tech LED reporter Yue Mengdi] At the beginning of this year, the most exciting event in the LED industry was that Mulinsen (002745.SZ) was officially listed on the Shenzhen Stock Exchange. Ms. Linsen, who is known for its cost control, is more "powerful" by the power of capital.
On April 21, Mulinsen released the 2014 annual report, which was the first annual report since its listing. According to the report, in 2014, the company's revenue was 4.02 billion yuan, an increase of 39.25% compared with 2013; the net profit was 435 million yuan, a year-on-year increase of only 0.25%.
A single tree into a forest, by Lin and Sen. Mulinsen is best known for its strong production capacity and large-scale channel construction. The expansion of scale has also affected the profit rate of Mulinsen to a certain extent.
Mulinsen said that in 2014, the company's LED lighting sales staff salary, advertising investment, exhibition sales expenses increased significantly, swallowing some of the current profits. As a newcomer to the market, the company needs to continuously improve its production process. The scale advantage has not yet appeared. The labor cost and manufacturing cost remain high. Therefore, the gross profit margin of lighting fixtures is low, which lowers the company's comprehensive gross profit margin. Secondly, 2014 Since the second half of the year, the market competition for SMD products has intensified, and the sales price and gross profit margin have declined, which has reduced the current profit level.
As of December 31, 2014, Mulinsen has an annual production capacity of 132.5 billion Lamp / SMD LED packaged devices. Large-scale production has effectively reduced unit labor costs and manufacturing costs, reduced costs, and expanded market share. To ensure its market influence.
It is understood that in 2014, Mulinsen LED components have a monthly production capacity of more than 20 billion pieces, and continue to expand at a rate of more than 1 billion per month. With strong production capacity, the cost of applying the lighting source of Mulinsen lamp beads is reduced from 60% to 20%. %-30%; successfully out of a cost-effective route for the public.
Sitting firmly in the LED packaging industry leader, Mulinsen began to extend to the LED application field, and continued to increase the expansion of LED lighting in 2014. Last year, Mulinsen Lighting held several national general congresses in Guangdong, Shandong and even the Northeast, with more than 160 channel meetings. Since the beginning of this year, a large-scale dealer conference has been held in several important provinces and cities such as Jiangxi and Sichuan.
Up to now, Mulinsen Lighting has owned 40 agents in China, 3,000 core distributors and 25,000 sales outlets. The international market is also enjoying a gratifying harvest. In North America, for example, in 2017, the sales volume of Mulinsen North America increased tenfold compared with 2013. The T8 and T5 lamps that received DLC certification contributed. In 2015, Mulinsen expected US sales comparison 2014. The annual growth rate is 2-3 times. And Mulinsen's world brand export map has been drawn: North America, India, the Middle East, Southeast Asia, Central Asia, Russia and Australia are the next development priorities.
"Scale expansion, vigorously building channels is only one of our strategies to develop the lighting application market this year." Ms. Lin, the secretary of the board, told the "High-tech LED" reporter that in 2015, the application-side market was a market that the company vigorously expanded.
Lai Aimei predicts that under normal circumstances, in 2015, with the gradual emergence of the scale of the lighting application, the company's profit margin will increase accordingly.
"With the best materials, the best equipment, the highest wages and the most advanced technology, we can produce products that are both good and good!" This is the survival rule that Mulinsen insists on. Large-scale production, rich product lines, heavy technology research and development, stable customer resources, and gradually accumulating brand effects are undoubtedly the core advantages of Mulinsen's shareholding.
In 2015, Mulinsen plans to increase the R&D and production lines supporting the supply of raw materials such as brackets and epoxy resins for the production of LED packaging products, integrate the raw material industry chain, improve production efficiency, improve product quality, and form scale effects and cost effects. Consolidate the company's leading position in the integration of industrial chain; upgrade the technical level of Lamp LED, LED digital tube and dot matrix products, further optimize the production process; increase the investment of SMD LED and power LED products, improve the packaging product line; timely downstream Expanding the field and developing LED application products that are suitable for the trend of the times, high quality and highly competitive, including display screens, lighting and indoor and outdoor lighting products.
On April 21, Mulinsen released the 2014 annual report, which was the first annual report since its listing. According to the report, in 2014, the company's revenue was 4.02 billion yuan, an increase of 39.25% compared with 2013; the net profit was 435 million yuan, a year-on-year increase of only 0.25%.
A single tree into a forest, by Lin and Sen. Mulinsen is best known for its strong production capacity and large-scale channel construction. The expansion of scale has also affected the profit rate of Mulinsen to a certain extent.
Mulinsen said that in 2014, the company's LED lighting sales staff salary, advertising investment, exhibition sales expenses increased significantly, swallowing some of the current profits. As a newcomer to the market, the company needs to continuously improve its production process. The scale advantage has not yet appeared. The labor cost and manufacturing cost remain high. Therefore, the gross profit margin of lighting fixtures is low, which lowers the company's comprehensive gross profit margin. Secondly, 2014 Since the second half of the year, the market competition for SMD products has intensified, and the sales price and gross profit margin have declined, which has reduced the current profit level.
As of December 31, 2014, Mulinsen has an annual production capacity of 132.5 billion Lamp / SMD LED packaged devices. Large-scale production has effectively reduced unit labor costs and manufacturing costs, reduced costs, and expanded market share. To ensure its market influence.
It is understood that in 2014, Mulinsen LED components have a monthly production capacity of more than 20 billion pieces, and continue to expand at a rate of more than 1 billion per month. With strong production capacity, the cost of applying the lighting source of Mulinsen lamp beads is reduced from 60% to 20%. %-30%; successfully out of a cost-effective route for the public.
Sitting firmly in the LED packaging industry leader, Mulinsen began to extend to the LED application field, and continued to increase the expansion of LED lighting in 2014. Last year, Mulinsen Lighting held several national general congresses in Guangdong, Shandong and even the Northeast, with more than 160 channel meetings. Since the beginning of this year, a large-scale dealer conference has been held in several important provinces and cities such as Jiangxi and Sichuan.
Up to now, Mulinsen Lighting has owned 40 agents in China, 3,000 core distributors and 25,000 sales outlets. The international market is also enjoying a gratifying harvest. In North America, for example, in 2017, the sales volume of Mulinsen North America increased tenfold compared with 2013. The T8 and T5 lamps that received DLC certification contributed. In 2015, Mulinsen expected US sales comparison 2014. The annual growth rate is 2-3 times. And Mulinsen's world brand export map has been drawn: North America, India, the Middle East, Southeast Asia, Central Asia, Russia and Australia are the next development priorities.
"Scale expansion, vigorously building channels is only one of our strategies to develop the lighting application market this year." Ms. Lin, the secretary of the board, told the "High-tech LED" reporter that in 2015, the application-side market was a market that the company vigorously expanded.
Lai Aimei predicts that under normal circumstances, in 2015, with the gradual emergence of the scale of the lighting application, the company's profit margin will increase accordingly.
"With the best materials, the best equipment, the highest wages and the most advanced technology, we can produce products that are both good and good!" This is the survival rule that Mulinsen insists on. Large-scale production, rich product lines, heavy technology research and development, stable customer resources, and gradually accumulating brand effects are undoubtedly the core advantages of Mulinsen's shareholding.
In 2015, Mulinsen plans to increase the R&D and production lines supporting the supply of raw materials such as brackets and epoxy resins for the production of LED packaging products, integrate the raw material industry chain, improve production efficiency, improve product quality, and form scale effects and cost effects. Consolidate the company's leading position in the integration of industrial chain; upgrade the technical level of Lamp LED, LED digital tube and dot matrix products, further optimize the production process; increase the investment of SMD LED and power LED products, improve the packaging product line; timely downstream Expanding the field and developing LED application products that are suitable for the trend of the times, high quality and highly competitive, including display screens, lighting and indoor and outdoor lighting products.
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