In the past few years, there were not many brands in the laser TV market. The price of laser TV products was basically above 50,000 to 60,000 yuan. However, since last year, projector manufacturers and Internet manufacturers have poured into the laser TV market, and the price of laser TVs has also changed. Some of them are still in the range of 70,000 to 80,000 yuan, and some are reduced to 10,000 to 20,000 yuan, or even less than 10,000 yuan. Starting in 2018, the price of laser TVs has clearly entered a new stage, and the trend of being close to the people has become more and more obvious. The price gap is so wide that consumers will inevitably have doubts about each other, and the related concepts and technical parameters behind the product prices dazzle consumers.
The laser TV is composed of a reflective ultra-short-throw projection host using a laser light source and a light-resistant screen of 100 inches or more. The projection host is usually equipped with a smart operating system, which can realize applications such as online large-screen movie viewing and games similar to a smart TV.
The price difference of laser TV mainly comes from the level of cost. Take the XGIMI laser TV as an example. The price of the dual-color 4K laser TV T1 is RMB 79999, and the price of the laser TV Hao·LUNE is RMB 12,999. The price difference between the two is largely due to the different configurations. T1 uses a dual-color laser light source and six-fold Bass booster unit and 80W high-power speaker group, resolution of 4K, brightness of 4000 ANSI lumens, and standard anti-light curtain; LUNE is a monochromatic laser light source, using 60W power speaker group, resolution of 1080p, brightness of 2700 ANSI lumens , There is no standard anti-light curtain.
Laser TV is a solution product that integrates projection technology, light-resistant screen, sound system and intelligent system. It cannot be simply equated with projectors. There is an essential difference between projection and TV. TV has TV quality standards, including image quality, reliability standards, and service life requirements. Moreover, laser TVs are different from traditional LCD TVs. The main unit and the screen are separated, resulting in different usage habits.
The laser TV market is a mixed bag. How can consumers distinguish the quality of laser TVs? First of all, it is necessary to distinguish whether it meets the standards of the TV. If it meets the standards, it can be called a laser TV, otherwise it is a laser projection; secondly, the same as the standard for judging traditional LCD TVs, it depends on whether the brightness, resolution, color expression, etc. are in line with high-quality TVs. Requirements.
It is urgent to rectify the chaos in the industryThe laser TV industry camp continues to expand, but technical capabilities are uneven. According to incomplete statistics, there are more than 20 laser TV brands, but there are still a few that have real technical strength and can produce distinctive products. Most brands still rely on OEM and ODM to quickly launch products and form concepts.
Low prices do not necessarily reduce quality. Now many manufacturers have put forward a "price-quality ratio." The price of laser TVs has been reduced, but what about the brightness performance? How is the system optimized? How stable is the product? These all need to be verified by the market. If you can’t guarantee a high-quality user experience, only the price drops and sales go up, but the word-of-mouth will be very bad, which will actually hurt the laser TV market a lot. Laser TV is still in the early stage of development, and technological innovation is the first driving force for the development of the industry. There is huge room for technological advancement and price reduction in the chips, lenses, lasers, and curtains of laser TVs. The quality of products should be improved through technological advancement, and lower costs and prices should be achieved through technological advancement.
In addition, another reason for the chaos of laser TV is that the standards are not uniform. The inconsistency of industry standards results in the lack of quality assurance for market products, and even the inconsistency of product names, which will cause harm to users. If we want to stop market chaos, we need to formulate industry standards and regulate the market through standards.
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