Steel is trained in fire and rapid cooling, so it can be hard and not afraid of anything. Our generation is also trained in the struggle and the terrible test, learning to not yield in the face of life. --"How the Steel Was Tempered"
When Gaogong LED enters every workshop of Xinyichang, big and small, after seeing every production line, it is shocked to be shocked. Isn't this LED automation equipment from R&D to production a process of refining “steel� ?
There are clouds in the scorpion: "There is nothing to do with it, the wood is not folded; the perseverance, the stone can be smashed." Indeed, for a successful enterprise, the most valuable thing is to persist.
Do not experience the wind and rain, can not grow into a big tree, not squandered, difficult to become steel. Hu Xinrong, the chairman of the board, and the general manager Song Changning have jointly walked through 18 spring, summer, autumn and winter, and wrote the current “steel†Xin Yichang with perseverance.
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A large number of orders came in, and the first half of the year was impressive.
Since the beginning of this year, the domestic LED industry has gradually got rid of the market downturn and has made great progress. According to the high-tech LED visit, many LED companies have been full of orders, and even the production capacity can not keep up with the customer's demand, driving the entire LED industry to set off a new round of expansion. As a device manufacturer with a particularly important position in the entire LED industry chain, it is the golden age of the equipment market.
Localization of equipment has become a trend, and it is undoubtedly not a good opportunity for domestic equipment companies. Hu Xinrong, chairman of Xinyichang, said, “This year, our customer orders are very large. The turnover in the first half of the year has exceeded the turnover of last year. It is expected that the overall 2016 performance will increase by about 40% compared with the same period last year.â€
As a well-known LED equipment company in China, Xinyichang always focuses on the development of solid crystal machines. At present, the double-head solid crystal machine is a key product in the market layout, and has been highly recognized by domestic and foreign packaging customers.
“At present, our double-head solid crystal machine has reached 200 units/month, and customer orders have been released in September.†Hu Xinrong told Gaogong LED.
In addition, Xinyichang's single-head solid crystal machine sales have accounted for 60%-70% of the domestic market.
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Scale + standardization = control cost
Undoubtedly, the expansion of LED equipment demand is accompanied by a sharp drop in prices and increasingly fierce competition. Many equipment manufacturers are in an embarrassing situation of increasing profits. How to control costs, obtain greater profit growth points, and promote the continuous development of enterprises has always been a problem that plagues domestic LED equipment companies.
Song Changning, general manager of Xinyichang, also believes that "the market is returning to rationality, and how to control costs is critical."
“On the core components, the price can't be reduced, because we use imported parts such as Germany, Japan, Switzerland, Taiwan, etc., which can achieve high standardization. Therefore, we only concentrate on several products and scale. Production to control costs and ensure quality." Hu Xinrong proposed.
In fact, Xinyichang did indeed do this, setting up 50 machining centers (CM) for batch production and standardized production.
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Concentrate on R&D for diversification
The survival of a company can not be separated from the leader's baton. As the founder of Xinyichang, Hu Xinrong and Song Changning have a common goal, which is to constantly break through and do a good job.
In the past 18 years, Xinyichang has always insisted on high-end market requirements. Hu Xinrong said, "Only if you do a good job, you will have a long-term market. Next, Xinyichang will continue to settle down and concentrate on R&D and increase production."
Gaogong LED also learned that Xinyichang has begun to expand into diodes, transistors, ICs, CSPs, and lithium batteries. Among them, CSP solid crystal equipment has entered the debugging stage.
"The future LED industry will not change, we are only diversified in the areas associated with ourselves, but we will not blindly diversify." Hu Xinrong finally mentioned.
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