Tencent Digital (Wen Xin) According to the INQUIRER website, the Galaxy Note 7 explosion door has caused Samsung's brand reputation to be destroyed. A survey shows that 30% of Galaxy Note 7 users plan to switch to the iPhone camp.
A survey conducted by the mobile e-commerce platform Branding Brand also revealed that of the 1,000 Note 7 users surveyed, 40% said they would not purchase any other Samsung smartphones.
About 30% of Samsung smartphone users said that they have never owned any other brand of mobile phones.
Google also appears to be benefiting from the Note 7 explosion door, with 8% of Note 7 users saying they will buy Google Pixel phones.
The INQUIRER said that the remaining 62% of respondents stated that they will purchase another Android smartphone, which means that Note 7's goalkeeper will once again make the smart phone market "broadcast", and users may buy companies such as HTC, Huawei and Sony. product.
Chris Mason, co-founder and CEO of Branding Brand, said, "With the explosion of Note 7, more people said they will switch to other brands of smart phones. Consumers want to ensure their personal safety, Therefore, a new mobile phone will be selected. Although it is only released for a week, many users have begun to consider Google Pixel."
The INQUIRER said that the impact of the Note 7 blast gate on Samsung is not just brand loyalty. Earlier this week, Samsung admitted that the Note 7 blast gate will make the company's profits 33% lower than originally expected. In addition, Samsung also lowered its revenue forecast.
Since the explosion of the Note 7 explosion, Samsung’s share price has continued to decline, and the market value has shrunk by more than US$20 billion in two days.
Source: the INQUIRER