The LED package manufacturer's 2 watt solution will come out. The price war of low-cost direct-lit LEDTV has intensified, forcing LED packaging factories to rush to release 2 watts of 3030, 3535 and 5050 LED package components, further helping LEDTV brands reduce the number of LEDs used in backlights to reduce backlight overall materials. List (BOM) cost.
Lin Junmin, director of Everlight Electronics, said that under the incentive of low-cost direct-scenarios, LEDTV's market penetration rate in 2012 has reached more than 70%, and it is estimated that it will see 90% in 2013, and the market will become saturated; In 2013, LEDTV brand players all let go, trying to expand the territory of power through a strategy of lower prices.
Lin Junmin further pointed out that in the face of low-cost direct-lit LEDTV, LED packaging factories have been required to launch a scheme with luminous efficiency exceeding 100-150 lumens per watt and wattage up to 2 watts to cater for LEDTV brand developers to lower sales. The demand for price goods.
It is understood that 32-inch low-cost direct-lit LEDTV models, for example, the number of 1 watt LED package components can be reduced from 80% of the original edge-lit LEDTV to 35; Under the heat, LEDTV brands are trying to launch lower-priced direct-lit LEDTVs to grab a bigger market.
Lin Junmin stressed that LED package manufacturers have developed lower-cost direct-lit LEDTVs to cater to LEDTV brands. In 2013, they will introduce new high-performance wire-sheath plastic epoxy (EMC) mass-produced 2-watt LED package components. Conducive to reducing the number of LEDs used in low-cost direct-lit LEDTVs up to 30, and actively grab the market with lower-priced products.
It is reported that in order to help LEDTV brands reduce the cost of backlight BOM, LED packagers are also planning to develop LED package components with luminous efficiency of 300 lumens 3030, 3535 and 5050 per watt through the new high-performance wire-bracket plastic EMC.
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