In 2002, when Guo Yiying and his wife started to sell water-washing raw materials, they caught up with the good opportunity for the rapid development of Dalang Wool. From a small shop of less than 100 square meters, it will be expanded to a wholesale store with warehouses and facades. The annual sales will reach more than 10 million yuan.
After the financial crisis, due to the influence of the market environment, wool and wool washed down the road. Guo Yiying and his wife set up Kaixuan Lighting Technology Co., Ltd. to transform production and sales of lighting products. In the era of a good Russian market, the sales in 2012 exceeded 20 million yuan. However, in the second half of 2014, as the oil price fell, the ruble depreciated and the Russian market gradually faded. After the pain of Guo Yiying's triumphant lighting, he continued to explore other European customers. At present, customers have covered more than half of Europe.
The first bucket of gold was dug in the Maozhi era
After a few years of business in a Hong Kong-owned chemical company, Guo Yiying began experimenting with his wife, Deng Yanping. In 2002, they partnered with others to open their first store in Dalang, selling chemical raw materials, mainly for washing raw materials for Dalang woolen enterprises.
Guo Yiying said to the author: "The shop opened at that time was less than 100 square meters. Because I had not done business before, my heart was not bottomed. The opening was also tentative. Look at the market environment. So I dare not resign, the shop is mainly The wife and partner are taking care of it."
At that time, the Dalang woolen industry was in a period of rapid development and the overall market environment was good. Guo Yiying believes that his own business has caught up with a better era. "At that time, the market environment was good, the product price was high, and there were not many people selling raw materials for washing water."
In the first year of entrepreneurship, Guo Yiying and his wife received a dividend of 100,000 yuan.
After that, Guo Yiying also began to participate in entrepreneurship. In 2004 and 2005, there were more and more customers in the store, and the sales volume continued to increase. The business of Guo Yiying and his wife continued to flourish. In 2005, Guo Yiying’s store began to expand, renting a large 300-square-meter store and switching to wholesale. In 2006, they rented a piece of land, built a warehouse and a two-story building with an area of ​​1,600 square meters.
As the Dalang woolen industry supporting, relying on Dalang's woolen woven, the sales of Guo Yiying's stores reached its peak in 2006 and 2007. The annual sales of these two years are more than 10 million yuan. The sales staff has also reached more than 30 people.
Wool industry is in the doldrums of transformation and lighting
In 2008, although the sales of Guo Yiying's stores remained good, the undercurrent of the financial crisis was already surging. Guo Yiying said: "At the time, it was blurred that the industry was going downhill. After the financial crisis broke out, the export market of many woolen enterprises was affected, which also affected the washing industry."
Since then, the government has paid more and more attention to environmental protection. Around 2011, Dalang planned the Environmental Protection Industrial City, a modern industrial park integrating wool weaving, printing, centralized sewage treatment, centralized gas supply and life support. Due to the unified planning of woolen washing and washing, and the benefits of woolen factories have gradually deteriorated, Guo Yiying’s sales of washing raw materials have also been declining.
In 2008, Guo Yiying was vaguely aware of the future of the washing industry, which was considered for transformation. In 2009, while selling water-washing raw materials, they transformed and produced lighting accessories across the border.
Guo Yiying said: "Because there are relatives doing lighting in Zhongshan, it is always good to see his business, so under the leadership of relatives, transforming into lighting."
In 2009, Guo Yiying and his wife registered and established Dongguan Kaixuan Lighting Technology Co., Ltd., and the company's customers are mainly Russian customers. After the financial crisis, due to the skyrocketing oil prices, Russia’s wealth in the oil-producing countries has soared, and the Russian customers of Triumph Lighting are also rich.
Guo Yiying said: "At that time, Russian customers mainly looked at whether the product design was novel. As long as they liked the product, there would be several million yuan for an order. At the beginning of the establishment, our factory was not big, and four or five orders were received. The production line was too busy. In 2012 and 2013, the sales of Kaixuan Lighting was around 20 million yuan."
Customers cover more than half of Europe
As the production line could no longer meet the needs of the order, Guo Yiying rented a larger factory in 2014 and prepared to do a big job. However, in the second half of 2014, international oil prices began to decline and fell below $30/barrel by the beginning of 2016. Affected by this, the Russian currency ruble continues to depreciate.
Guo Yiying said: "The wealth of Russian customers has been affected and the contraction has been severe. The company is mainly based on Russian customers, and many customers have terminated orders for Triumph Lighting."
Kaixuan Lighting experienced the biggest dilemma since its establishment. Last year, due to difficulties in capital turnover, it was financed through the P2P platform Youjin to resolve the capital turnover problem.
The sharp decline in Russian orders also made Guo Yiying aware of the need to develop diversified customers. Guo Yiying said: "In the past two years, we have targeted our customers to the whole of Europe. At present, our customers have covered more than half of Europe, including the United Kingdom, Italy, Spain, Denmark and so on."
Although there are more orders in the orders, tens of thousands of dollars to hundreds of thousands of dollars, orders of hundreds of thousands of dollars are rare. However, Guo Yiying told the author: "With the growing number of European customers, the company's production and sales have begun to improve this year."
For the future, Guo Yiying said: "At present, the company is constantly improving its technical content and aiming at higher-end customers. Although the current traditional industry has suffered from the pain of transformation, Kaixuan Lighting will continue to explore."
Manual Motor Starter,Motor Starter,KNS12,China Motor Starter
Wenzhou Korlen Electric Appliances Co., Ltd. , https://www.zjmotorstarter.com