March 2017 OTT Monthly Screen Report

In March, people's lives gradually entered the work track, and there were no large statutory holidays, and the leisure and entertainment life itself fell. Coupled with the spring blossoms, people can go outdoors, and there are more options for entertainment. As a result, a number of indicators for OTT screen users in March declined on the basis of February. However, the average number of active terminals per day, the cumulative number of daily averages, etc., have both increased from January, and have grown significantly. Eliminate seasonal factors, OTT screen still has a strong appeal to users.
[Overall Market]
According to the OTT big data platform TV Video Compass_TVC independently developed by Ove Cloud Network:
In March, the number of active terminals per day for smart TVs in China was 46.47 million units, an increase of 1.08 million units compared to January, which was a decrease of 810,000 units compared to February. However, due to the rapid increase in the number of active terminals for smart TVs and the relatively large amount, the operating rate was 44.4%, compared with the previous two months, a total decline of 93.21 million cumulative total daily boot time, compared with January increased, but in February dropped 2.37 million units.
In March, the cumulative duration of smart TVs was 228 million hours, and 4.90 hours when each terminal was powered on. [Live broadcast viewer]
In March, the number of subscribers at the broadcast end increased significantly. Among all smart TV users, the number of live-end users increased by 930,000 units from January to February, accounting for 62% of the total, and the number of active terminals per day was 28.63 million.
[Video on demand]
In March 2017, from the perspective of the number of active terminals, the OTT video-on-demand media presented three echelon patterns:

The Galaxy Kiwi and Tencent Video TV are in the first echelon, and the APK's daily average number of active terminals is 7.09 million and 6.51 million respectively, which is more than twice that of the third.

CIBN Universal Films and Mango TV are in the second echelon. The average number of active terminals per day is 3.15 million and 2.96 million respectively, which is about 3 times that of the fifth place.

CIBN Micro Audio Visual, Cloud Audio/Video, Tai Jie, CIBN Gathering, CIBN Poly Sports, and CIBN Yuet TV are in the third echelon, with an average of 1 million daily active terminals.

From the total usage duration of each terminal month, Tencent Video TV and Galaxy Kiwi (IQIYI) are ranked in the top two. The total duration of single-end use in March was 37 hours and 36 hours respectively.

The total usage time of each terminal of Cloud Audio/Video, CIBN Universal TV (Youku), Mango TV, and CIBN Micro-Voice is approximately 20 to 30 hours.

The total duration of single-month use of other APKs is relatively low, all under 15 hours.

TV-Video-Compass Grand Launches Orvie Cloud Network OTT Big Data Platform (TV Video Compass_TVC) has shocked the on-line, relying on long-term accumulation of resources and technologies in the field of home appliances, the United Nations mainstream smart TV terminal manufacturers, in the country 20 million + smart TV The terminal, through the SDK technology, performs full monitoring of user behavior during startup to shutdown.
The platform is based on big data products that Chinese home users use to mine massive behavior data on smart TV devices. It aims to monitor the use of video media and television channel media on smart TVs, analyze user structure and behavior characteristics, and provide customers with one-stop services for internal operational decision support and external competition analysis.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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