OLED and QLED Midfield Warfare: 8K kills Raiders

For more than four years, traditional TV companies have still not been subverted. On the contrary, the once-thinking Internet TV brands have been under pressure during the panel price increase cycle. However, the traditional strong players in China's color TV market have not benefited. Instead, Sharp, which is a joint venture with Foxconn, has become more and more brave in the color TV market in 2017.

In addition to the scramble for sales, the lip-speaking war on display technology in the future is another major spectacle in the color TV industry. The battle between the OLED camp and the QLED camp has become a daily topic in the color TV industry. What is more surprising is that when the two camps were in full swing, Sharp suddenly emerged and shouted to the banner of the "8K eco-industry". Let the TV market, which has not been so calm, become more turbulent.

Sharp's strong alliance with Foxconn and its reliance on brand rejuvenation, product upgrades, resource synergy, organizational restructuring, and marketing integration have all become well known. The expansion of the color TV market in China and even in the world is also reasonable. However, what people do not understand is that under the inherent competition of OLEDs and QLEDs, why did Sharp sharply raise the banner of "8K eco-industry"?

8K technology is the most mature among the three

In order to understand Sharp's behavioral motivation, it is also necessary to review a "Science Sticker".

The OLED camp believes that OLED (Organic Light Emitting Diode) technology has achieved the transcendence of liquid crystal, not only higher definition, more vivid colors, greater contrast, but also because the self-emission properties do not require a backlight, so OLED TVs are more than LCD TVs. Thin and light. The most important thing is that as a flexible display technology, OLED has achieved revolutionary curling and folding; however, in the view of anti-OLED camps, OLED TVs suffer from “burning”, short life, and low yield. What is important is that the OLED industry chain is not perfect, the panel supply is tight, and the product price is high.

The QLED camp believes that QLED (QDs) technology has full color gamut display capabilities, with features such as higher color purity, powerful color reproduction, and high color accuracy; anti-QLED camp believes that true QLEDs can achieve self-luminescence, but now The stage of QLED TV is just photoluminescence. It belongs to "quantum dot backlight LCD TV" and is not yet a level with OLED technology.

The 8K display technology, resolution up to 7680 × 4320, is 4.3 times the human eye recognition. The display effect is 4 times that of 4K (UHD), and it is 16 times that of the current mainstream HD (FHD) resolution. The superiority of 8K super fine quality is not only reflected in the resolution, but also in terms of resolution, brightness, color gamut, color depth, color gamut, gray scale, frame rate, standard viewing distance, viewing mode, and audio. Leap.

8K resolution is 4 times 4K

According to Chen Zhenguo, vice president of Foxconn Technology Group, OLED, QLED, and 8K technologies are technology upgrades that aim to improve picture quality and improve picture performance. However, OLED products and industry chain are not yet mature. The current QLED TVs are essentially LCD TVs. 8K is the most mature of the three technologies. It surpasses the 4.3-percent display of human eyes and can greatly expand the microscopic world. charm.

The development of OLED and QLED can not bypass 8K

In Sharp's upholding of the "8K eco-industry" banner, industry professionals generally believe that Sharp will open up a "third way" beyond the OLED and QLED to show the revolution.

Sharp insiders told the China National Grid reporter that, in fact, Sharp does hope to achieve a glorious return through the display technology revolution. In the eyes of Foxconn and Sharp executives, 8K is the mainstream line of future display technology.

Then the question arises. Sharp chose 8K to become the “third camp” outside the OLED camp and QLED camp?

This reporter learned that at the time of 2016 Hon Hai Holdings Sharp, Terry Gou said that he had accelerated investment in Sharp to help develop OLED display technology. This year, "Nihon Keizai Shimbun" also reported that Hon Hai Group and Sharp will jointly invest in the construction of an OLED panel factory in Zhengzhou, China, and Sharp will also cooperate with JDI (Japan Display Corporation) to accelerate the progress of R&D and mass production of OLED panels.

"In fact, we never said that Sharp did not do OLED." Chen Zhenguo told reporters that Sharp's decision 8K strategy, on the one hand because OLED and QLED are still not mature, on the other hand, OLED and QLED in order to achieve sustainable development, In the end, 8K cannot be achieved. The development of display devices to higher definition is an eternal direction. Therefore, 8K is the mainstream line of future display technologies.

Chen Zhengguo further stated that it is necessary to explain that choosing 8K does not mean that Sharp has become the "third camp." In fact, in the so-called OLED and QLED camps, there are companies that are also developing 8K TVs at the same time. Sharp is not "lonely." In addition, the 8K eco-industry is a huge system project. Foxconn and Sharp have also been expanding their 8K eco-industry with an open attitude.

Foxconn Technology Group Vice President Chen Zhenguo

Sharp "8K ecological industry" in the end is what?

In people's minds, 8K suddenly burst out in the midfield war between OLED and QLED.

This is not the case.

As early as 2013 in the United States CES show, Sharp demonstrated the world's first TV that meets the 8K test playback standard. In the following years, 8K products have always been the front focus of the television industry. At the 2016 CES show, LG eye-catching with a 98-inch "beheme", Hisense also brought its first 8K ULED TV MU9800U at the show. Immediately afterwards, domestic TV makers such as Konka and China Panda practised water testing and followed up with the release of 8K products. At the IFA Show in 2017, 8K TV broke out again. Almost every black brand has an 8K engineering machine display. Compared to the OLED camp, there are actually more companies that are involved in the 8K field and are waiting to get into the market. Only 8K and OLED face the same fate, that is, the construction of the industrial chain.

At present, Sharp's original SDP is still the highest-generation LCD production line that has been put into production in the world, and has the capability to mass-produce 8K LCD panels. The 10.5-generation LCD panel production line opened in Guangzhou in 2019 After completion, it will also produce 8K LCD panels and related products; recently, it has invested more than US$10 billion in the construction of a state-of-the-art LCD panel manufacturing facility in Wisconsin, USA, with an emphasis on focusing on 8K displays. Foxconn and Sharp's “8K+5G” eco-industrial chain construction progress has progressed by leaps and bounds. Therefore, Sharp has the courage to pick up the banner of “8K eco-industry”.

In addition, people mentioned that the first impression of the 8K keyword is 8K TV. In fact, 8K TV is just one part of the entertainment ecosystem in the Sharp 8K ecosystem.

At the 8K cross-border forum held on August 31 this year, 8K technology will be used in a wide range of fields such as precision industrial manufacturing, audio and video entertainment, medical care, education, security, family social networking, transaction procurement and other aspects of social life. Become a consensus among participants and even many industry professionals.

In the vertical construction of the industry chain, Sharp has formed a full industrial chain layout from the shooting, storage, editing, production, conversion, transmission and playback of content; in the aspect of horizontal integration, Sharp's 8K ecology has formed work, education and entertainment. , family social networking, eco-friendly cars, transaction procurement, health, safety, and other eight real-life scenarios.

8K ecological applications eight smart life

Sharp also announced that it will participate in the construction of Shenzhen 2017's major annual project, the Foxconn Luhu Global Future Display Technology and Innovation Application R&D Center, and further solidify the 8K TV in the future through the actual application development of “8K+5G” in the base. On the short board.

"Our base is not just a simple display technology development, it will also become a content creation center." Chen Zhenguo told reporters that the future base will also be a content creation incubation center, Foxconn and Sharp can be content creators And the partners provided the equipment required for the 8K ecological construction. At the same time, they continuously contacted some famous directors, screenwriters, and film and television companies to accelerate the accumulation and innovation of 8K content.

In 2017, Sharp celebrated its 105th anniversary. In August, Hon Hai injected Sharp for the first anniversary. As a dual identity of "the hundred-year-old man" and "new wife", Sharp can not only add a meal, but also add the glory of "father of 8K" on the basis of the identity of "father of LCD".

Chen Zhenguo said that China’s Internet process is ahead of the rest of the world, and China’s consumer demand is also rising globally. In the future, 8K technology will play an important role in various fields with super high-definition video. By then, 8K TV will usher in a golden period of development. The strong combination of Foxconn and Sharp continuously promotes Sharp's opening up in the terminal market and promotes the rapid and sound development of the 8K eco-industry. The growth of the 8K eco-industry will also bring infinite glory to Sharp's return.

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