In 2018, the industrial Internet accelerated, and how does the Internet make China?

The Internet is becoming more and more "heavy", not only from the online to the offline, but from the "bit world" to the "atomic world", the rise of the industrial Internet, and the Internet from the "light company" Become a veritable "heavy industry."

Industry 4.0, intelligent manufacturing, and China's intellectual creation are not new terms. It is accelerating this year.
In 2015, the state released the "Made in China 2025" program as an introduction to the Industrial Internet. At the end of November last year, the State Council issued the "Guiding Opinions on Deepening the "Internet + Advanced Manufacturing Industry" to Develop the Industrial Internet", further emphasizing the use of the Industrial Internet. Vigorously implement the "Made in China 2025" and "Internet +" actions, clearly define the Industrial Internet as the main direction of China's manufacturing 2025, and become the action platform of China's industrial Internet.
This year, the A-share regulators provide guidance to brokers, including biotechnology, cloud computing, artificial intelligence, and high-end manufacturing. If there are “unicorns”, they will immediately report to the issuing department. Those who meet the relevant regulations can implement “immediate reporting”. "Review", "high-end manufacturing" is getting more support, which is why the world's first manufacturing giant Foxconn can achieve the speed of light IPO.
Foxconn's prospectus has basically not seen the word "OEM". The whole story is "intelligent manufacturing". The eight projects funded by the fundraising are closely related to intelligent manufacturing: industrial internet, cloud computing and efficient computing platforms, data. Center, 5G and IoT solutions, smart manufacturing and more. From 2015 to 2017, Foxconn's research and development expenses have also been increasing, accounting for 1.75%, 2.01%, and 2.24% of operating income, respectively. Coincidentally, Tesla, which has set up a branch in Shanghai, China, is also inclined to use machines rather than labor in the automobile manufacturing process. The application of a large number of automation equipment makes the Tesla factory unique. It has become the leader of automotive intelligence. By.
The upgrade from labor-intensive manufacturing plants to technology-driven smart platforms is a common choice for manufacturing. When the discussion on “whether or not machines replace people” is rampant, manufacturing is using artificial intelligence, big data, New technologies such as cloud computing, Internet of Things, and robots are transforming intelligent manufacturing.
China’s manufacturing industry, which has always been the world’s “manufacturing factory”, faces unprecedented challenges. On the one hand, China will import more after the trade war, and it will increase its openness to the world. More “Tesla” will enter China and give Local manufacturing industry poses a threat; on the other hand, China’s manufacturing industry has always faced the problem of overcapacity and over-extension, and it has to seize the trend of domestic consumption upgrading. The road to export to domestic sales has become an inevitable choice. The road is also inseparable from wisdom and wisdom.
The rise of intelligent manufacturing and the changing of the trading environment have made China's manufacturing transformation and upgrading a pressing need.

When it comes to smart manufacturing, you think of the industrial Internet. Internet + industry is a very general concept. However, since there is an element of the Internet, intellectual manufacturing is naturally inseparable from the support of the Internet giant. It can also be said that it is an opportunity for the Internet. The Internet is mainly integrated with the Industrial Internet in two aspects.

To be intelligent, factories need to be supported by various information technologies, such as artificial intelligence, big data, cloud computing, and the Internet of Things. These technologies are what the Internet giants are good at. In March last year, Alibaba Cloud launched the ET industrial brain in Shenzhen, which allows machines to sense, transmit and self-diagnose problems. At present, Alibaba Cloud's industrial Internet solutions have been applied in GCL Solar, Zhongce Rubber, Hengyi, China Huaneng. Manufacturing giants such as Philips and Geely Automobile help them improve product yield, increase production efficiency and reduce manufacturing costs. Tencent Cloud and Baidu Cloud also have some layouts in smart manufacturing. In short, Internet companies have become waterers in the manufacturing industry. The former provides IT services such as IT infrastructure, AI algorithms, and IoT connectivity to gain value.

The e-commerce platform connects hundreds of millions of consumers. The “front shop and back factory” model has been changed to “factory manufacturing, internet sales”. The value of e-commerce giants in manufacturing in China is the channel. The more sales, the better the factory. However, the traditional e-commerce model has encountered bottlenecks in driving the manufacturing industry, and the growth rate of GMV has declined. At the same time, the business model of e-commerce platform and small profits but quick turnover has also continuously reduced the profit margin of the manufacturing industry. E-commerce platforms are thinking to change this dilemma.
They are not willing to just use channels. Under the trend of intelligent manufacturing, they try to bypass the merchant brand and connect consumers directly with the manufacturing industry. Netease has carefully selected, Xiaomi has products, Taobao’s choice, and Tokyo-made, the rise of electricity in these two years. Product cards are all similar patterns. Their emergence has seized the motives of China's manufacturing capacity and export surplus to domestic sales, and the trend of so-called "new consumption" in Ding Lei's mouth. Compared with these e-commerce platforms, the cloud computing platform is more like a “nanny” in manufacturing. It is not just providing technical support to “send water” but to increase manufacturing value “feeding”.
Netease koala launched the global factory store project in September last year, directly connected with the quality factory. The factory only needs to design and produce. The market test, channel promotion and marketing are all handled by koala, which helps the factory to achieve its own brand. NetEase's strict selection is based on the ability of high-quality factories to make a strict selection of brands, while connecting consumers, through category selection and quality control, let everyone buy more quality goods with less money; while connecting factories, take The ODM (Original Design Manufacturer) method entrusts the domestic high-quality foundry in the vertical field to carry out production and processing, and carries out the “buy-out system”. The brand, quality and cost-effectiveness have become the core mode of NetEase’s selection, and the factory has realized Shorten all links in the supply chain, from ordering, production, testing, logistics to customer service are all coordinated, reduce the difference between middlemen and manufacturers, improve manufacturing efficiency, and give more value to the manufacturing industry.

Mijia has a product around rice noodles, combined with the characteristics of Xiaomi technology, some categories adopt a similar ODM model, while others adopt an open platform model. Mijia is responsible for the selection; Taobao’s selection and Beijing-based construction are still in progress. In the water test phase, the core model of Ali and JD.com is still to connect brands and consumers, not directly to factories.
The mode of direct connection between e-commerce and factory may become another important e-commerce model after C2C, B2C self-operated, B2C platform and social e-commerce. Netease's latest first-quarter earnings report shows that e-commerce business net income is 3.732 billion yuan. The people, doubling year-on-year, have become the second largest source of income after games. Netease's strict selection, NetEase koala global factory shop, Beijing-Tokyo, Mijia-you goods, various "factory e-commerce" model rises, e-commerce is becoming a life-saving straw for China's manufacturing exports to domestic sales and seize the importance of consumption upgrade opportunity. Netease's efforts to select the 2018 development plan include increasing the intensity of supply chain integration, improving supply chain efficiency, and helping China's manufacturing.
After the e-commerce platform and the factory directly solve the problem of selection and sales, it is naturally possible to upgrade its technical capabilities and provide more technical support for cloud computing, big data and artificial intelligence to the manufacturing industry, from “manufacturing babysitter” to “water supply person”. ". In fact, NetEase has chosen to use the Internet technology, such as information acquisition technology, high-definition camera technology, and robot technology, to help the manufacturing industry improve production efficiency, improve yield and reduce costs.
With the advent of the era of intelligent manufacturing, the change of the industrial Internet is not only for the factory itself, but also for every supply chain link from design to manufacturing to consumption. The new technology of the Internet as the main body is playing a role, which in turn leads to manufacturing change.

China's manufacturing is on the eve of change, and it is a trend to improve efficiency, reduce costs and increase yield through intelligent technology. At the same time, it is also a big direction for the future to cooperate with e-commerce platforms to meet the increasingly significant individual needs of users. Under the consumption upgrade, the user pursues individualization instead of the same commodity consumption. Only the customization can meet the individualized product demand. The C2B and C2M formal manufacturing “customized” model represents the difference between the factory and the user. Whether it is across the business. At present, the e-commerce platform mainly has the following explorations:

Ali has been trying on C2B. As early as 2014, Ali has packaged 12 production lines of 10 brands including Midea, Jiuyang and Supor. It is specially designed for Tmall for small household appliances. Ali has passed the data and analysis results. To guide the research and development, design, production and pricing of these production lines. However, unlike NetEase, which allows big-name suppliers to face consumers, Ali users will not see these factories when they shop.

NetEase's strict selection and Netease koala factory stores are more like C2M. From consumers to manufacturing plants, NetEase customizes products to the assembly line. For example, Netease's global factory store platform is based on big data pre-determined market direction and guides the factory. Small-scale production to verify, with less input risk and higher output efficiency. Netease's strict selection is based on user portraits and order big data to analyze market demand, and then class planning and product customization, and ultimately directly to the precise target consumers, this production system will be open to more manufacturing in the future.

The most thorough thing done on C2M is the necessary shopping mall. On this platform, users are not buying goods, but custom goods. After customizing, they will see the production cycle and wait for a period of time to receive the goods. Ali and Netease’s approach is first. By clarifying the demand and then customizing the production, with the flexibility of the supply chain, the scale can be continuously adjusted, and the user does not have to wait for production.
The most thorough custom production mode should give consumers absolute customization authority. The explanation of C2B by Baidu Encyclopedia is that consumers can customize products and prices according to their own needs, or actively participate in product design, production and pricing, products and prices. The individualized needs of consumers, the production enterprises to carry out customized production. However, it is obviously unrealistic to let each consumer customize the goods, because there is often a contradiction between personalization and scale, and excessive personalization will increase costs. If the manufacturer needs to make a specific product for each person, it will inevitably bring about a substantial increase in production costs. Some shallow customizations such as name engraving can still be dealt with due to mature technology, but some complex customizations can only be used in single product profits. An industry such as a high home can be realized.

Another way is to pre-sale customization, first collect enough orders and then scale production, such as crowdfunding, pre-sales many modes, but all require consumers to wait longer, and users are not willing to wait when shopping, this Nor is it a mainstream model.
“Production line customization” and “scale customization” have prevailed. Netease's strict selection and NetEase koala factory stores and Ali contracting production lines are essentially to understand the individual needs of specific user groups, and customize them for purchase. The break also drastically reduced the pressure on manufacturers. The benefits of doing so are obvious, on the one hand, maximizing the cost of customization; on the other hand, maximizing the common needs of a particular group. The most difficult part of this model is that only by analyzing users and refining the demand can they really customize the products for them. It is precisely because NetEase and other players do not emphasize the number of SKUs, but carefully select them. It is foreseeable that in the future, big data, artificial intelligence and other technologies can help the platform to better understand user needs, and thus achieve more precise demand, more targeted in product design, manufacturing, pricing, marketing.

Compared with Ali's production line customization, Netease's "strict selection" model has more obvious advantages. It not only realizes large-scale customization, but also compresses the supply chain link. "There is no middleman to make a difference," and the value is directly fed back to the manufacturing industry. And consumers. It is for this reason that Netease's strict selection model has also been followed up by Ali, JD.com and Xiaomi. They have all launched a similar "strict selection" model to screen categories for some discerning users, as well as direct supply of goods from factories.
New manufacturing, intelligent manufacturing, and industrial Internet all indicate that China's manufacturing industry is transforming and upgrading with the help of new technologies, exporting to domestic sales, and seizing the opportunity of consumption upgrading. In this process, through customized cooperation with the e-commerce platform, customers can better meet the individual needs of users without significantly increasing the manufacturing costs of the factory. If such a model can be replicated, China's manufacturing industry may also usher in a new round of gold development.

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