Smart home sales difficult? Mastering these three points makes you crazy!

In recent years, the concept of smart homes has been extremely hot, but due to many obstacles, smart homes are far from popular in China.

The smart home market is facing expansion challenges. For industries that rely on information technology, control technology, the Internet of Things, and mobile Internet technologies, it is clear that many industries will face the first need, precisely what these industries must have. One is seriously lacking in this industry, for example, lack of industry standards, a wide variety of product brands and incompatibility.

In addition, smart home is a highly integrated industry. Cross-industry cooperation is difficult. The development of smart homes will naturally be closely linked with security, home appliances, IT and system integrators. Only in this way can they integrate their unique advantages.

In addition, marketing is not yet popular. Due to low sales volume, production costs and operating costs in all aspects are relatively high. This makes it more difficult to promote the market. It is difficult for ordinary consumers to accept high material purchase costs and installation and maintenance. cost.

Due to the existence of these objective realities, sales of smart homes must be innovative in order to make breakthroughs. The following are three ideas for smart home sales:

First, build a marketing channel

The smart home industry needs to innovate in marketing channels. It is difficult to rely on real estate development channels to achieve smart home market expansion. Therefore, the smart home industry must rely on the company's channel innovation capabilities to creatively build marketing channels. The establishment or creation of any industry channel will inevitably have core resources. The most important core resource is customer resources. As long as they have strong customer resources, smart home companies are willing to cooperate with the channel providers. Therefore, the so-called front end of the smart home supplier must assume the responsibility of soliciting customers, and the back end should attract smart home companies to carry out the integration support. The premise is to establish the standards of the smart home industry to ensure compatibility of various devices, systems, and software.

Second, online and offline interaction

Obviously, smart homes belong to high-tech emerging industries. They mainly rely on the integration of Internet technology, automation technology, Internet of Things technology, and 3G technology to be applied to the home industry. Therefore, the development of this industry must achieve a breakthrough in marketing. The important path is bound to be the use of the Internet and mobile Internet. Those companies that are interested in smart homes or companies that are interested in smart homes will certainly seek breakthroughs from e-commerce, which is the easiest way to open the consumer market. The best path. Obviously, simple e-commerce also requires offline marketing experience and related design engineering services. Therefore, as long as the best O2O marketing model is found, online and offline interactions are established to provide consumers with systems. The smart home solutions are bound to be welcomed by the new generation of consumer groups, and it is not difficult to accept them.

Third, the chain of sales

At present, no one company can independently support the construction cost of the smart home chain channel. Industry insiders suggest that several complementary companies set up a smart home chain alliance, jointly with the national real estate developers, in the new development real estate project construction intelligence In the home model room, at the same time, the smart home chain is built with the community as the center, and the products of the alliance companies are preferentially introduced. At the same time, products of other companies in the smart home industry can also be introduced to promote the concept of smart homes and home concepts to the surrounding residents. Based on experience, smart home chain stores can not only sell smart home solutions for residents in the region, but also provide advertising platforms for smart home appliance manufacturers, PC manufacturers, furniture manufacturers, etc., and finally form a chain business channel of the smart home industry. The online e-commerce channel achieves response and completes the creation of the O2O marketing model.

In short, if smart home companies want to develop, they must make a clear strategy in marketing communications, and carry out targeted marketing communications through the Internet, mobile Internet, specific traditional media channels, building advertisements, etc., to ensure this part of the consumer group. Can receive information. Only when precision marketing is achieved can the development of smart homes be smoother.