An air purifier is a household and similar electrical appliance that has a certain ability to remove particulate matter, gaseous pollutants, microorganisms, and the like from the air. Air purifier, also known as "air cleaner", air freshener, refers to the ability to adsorb, decompose or convert various air pollutants (generally including dust, pollen, odor, formaldehyde and other decoration pollution, bacteria, allergens, etc.) Products that effectively improve air cleanliness are based on household and commercial air purifiers that remove indoor air pollution.
Air purifiers are household appliances used to purify indoor air. They are used in home, medical, and industrial fields. The home field is divided into a systemic fresh air system (also divided into two sub-categories of heat exchange and no heat exchange) and a single machine. Two types mainly solve the problem of indoor and underground space and air pollution inside the vehicle due to decoration or other reasons. The use of air purifiers to purify indoor air is one of the internationally recognized methods for improving indoor air quality due to the persistence and uncertainty of the release of air pollutants in relatively closed spaces.
Analysis of the development status of China's air purifier market
Although the current market for air purifiers is growing rapidly, the per capita possession of air purifiers in China is very small, less than one-tenth of that in developed countries. In terms of penetration rate, air purifiers are in the United States. The household penetration rate is 27%, 17% in Japan and 1% in China. It can be seen that there is still a considerable room for the Chinese air purifier market. As people's living standards improve and their quality of life increases relatively, air purifiers are more popular in the future market.
During the “Twelfth Five-Year Plan†period, the air purifier industry experienced explosive growth. According to the “Air Purifier Industry Market Demand Forecast and Investment Strategy Planning Analysis Report†released by the Prospective Industry Research Institute, the industry compound growth rate in 2012-2014 is about 50%, after the adjustment period in 2015, the industry development will return to rationality, and the growth rate will be adjusted, but the growth momentum is still sufficient. During the 13th Five-Year Plan period, the industry compound growth rate can reach 35%. It is expected that air purification will be in 2018. The market size of the device can reach 22.8 billion yuan.
In recent years, many cities in China have been affected by a wide range of haze weather, and air quality has been heavily polluted. Sustained smog weather has caused explosive growth in patients with respiratory diseases. The serious air pollution has further sizzled the air purifier market. In 2016, China's air purifier market retail volume was 5.7 million units; air purifier market retail sales amounted to 14.19 billion yuan.
The domestic enterprises with early involvement in the air purifier market and high visibility have Yadu, Haier, Midea and Yuanda. As an early domestic and large-scale air purifier manufacturer, Asia is one of the few domestic manufacturers that can compete with foreign brands. Its products are mainly in the low-end market, and the price is relatively moderate.
Air purifier market development trend
1. The birth of the air purifier is catching up with the rapid development of the Internet. The air purifier market has erupted and caught up with the “Internet +†outlet. When manufacturers introduce air purifier products, they attach great importance to the e-commerce platform, so the online air Purifier products can achieve continuous growth.
2, the characteristics of the air purifier itself small appliances, determined that it is suitable for rapid development on the line. As a small plug-in appliance, the air purifier has no service content such as installation and after-sales, so it is easier to develop in an e-commerce environment with low threshold, convenience, high efficiency and low logistics cost.
3. Internet business spoilers drove the online sales boom. After Internet companies such as Xiaomi entered this market, they used Internet thinking to increase the promotion of products such as air purifiers. The application of big data technology is more convenient for Internet companies to understand consumer needs in a timely manner, so as to continuously improve products to meet Consumers, therefore, a wide range of products are constantly launched online, naturally more popular in the market.
In the future, as the Internet develops further, the combination of air purifiers and the Internet will deepen. However, the Internet has hidden features, and online products are prone to counterfeit goods. In the field of air purifiers, there are still problems such as capacity imaginary standards, the actual effects of products cannot be monitored, and the quality of hardware by Internet companies is not enough. Under the cooperation of Internet companies and home appliance companies, big data and other technologies in the e-commerce platform, the industry standard will be introduced to accelerate the industry reshuffle will become a development trend.
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