On May 21, the new three-board company Chongqing Ruibo Optoelectronics Co., Ltd. (hereinafter referred to as “Ruibo Optoelectronics†833810) announced that the company intends to issue shares to Bosun Industrial (China) to purchase 60% of its holding Zhengze Automobile. The equity is also paid in cash to purchase a 40% stake in REBO (USA) and a 100% stake in Bosun Industrial (Germany). According to preliminary agreement, the transaction price is 200 million yuan.
According to the data, Ruibo Optoelectronics intends to issue no more than 11.07 million shares, and the targeted issue price is 6.45 yuan/share. The estimated transaction amount is not more than 71.4 million yuan, which is used to pay for the purchase of the shares held by Boxun Industrial (China). A 60% stake in Ze Motor. At the same time, Ruibo Optoelectronics paid 42.3 million yuan in cash to purchase 40% of its shares in REBO (USA), and paid 87.13 million yuan in cash to purchase Bosch Industrial (Germany) 100% from Boao Industrial. Equity.
It is understood that Ruibo Optoelectronics' main business is the research and development, design, manufacture and sales of automotive LED lighting systems. Relying on strong R&D capabilities and developed automobile manufacturing in Southwest China, Ruibo Optoelectronics has established well-known local vehicles such as Changan Ford. The company has established a cooperative relationship to provide customers with various types of automotive LED lamps, such as high-tech, high-quality interior lights and ceiling lights, according to customer needs.
It is worth noting that the automotive lighting industry and the vehicle manufacturing industry in which Ruibo Optoelectronics is located are upstream and downstream industries, and its products are mainly used in the two major markets of the new car before the factory and after the factory maintenance and modification.
As we all know, the capacity of the new car supporting market is directly related to the new car output, and the capacity of the repair and modification market is related to the car ownership. Nowadays, the Chinese auto market is already in a mature stage. The scale of the two new markets, including new car support and repair and modification, has a great impact on the entire automotive lighting market. Therefore, as an auto parts manufacturer, it is necessary to pay attention to the entire vehicle manufacturing market. Repair and modification market.
As far as Ruibo Optoelectronics is concerned, the environment lamp and car dome lamp market are more affected by the new car accessory market. Therefore, in order to further enhance its own strength, Ruibo Optoelectronics enhances its core competitiveness from the core technology, manufacturing capabilities, market development and other directions.
After the transaction, Ruibo Optoelectronics will acquire three production sites in Eisenach, Thuringia, Sparta, Tennessee, and Chongqing, China, and one location. Located in the research and development center of Anabor, Michigan, USA. Ruibo Optoelectronics believes that the above assets will be beneficial to the implementation of the company's globalization strategy, and at the same time improve the manufacturing, research and development level of the company's automotive lighting products business.
In fact, in addition to improving the level of manufacturing and R&D, Ruibo Optoelectronics has the following four aspects. details as follows:
Enhance core technology and improve market competitiveness
Prior to this transaction, Ruibo Optoelectronics had strong research and development capabilities in the electronic direction of the lighting system, but its research and development capabilities in the optical direction were relatively weak. Among the underlying assets of the transaction, REBO (USA) completed the acquisition of assets related to the Huimen Lighting business and obtained its R&D center in Ann Arbor, USA.
The Huimen lighting business has strong R&D strength in the optical direction of the lighting system. The long-term board of the target asset in the optical direction of the lighting system will effectively complement the lack of core technology in the development of core technology. Through this reorganization, Ruibo Optoelectronics plans to have world-class automotive lighting design and development capabilities within three to five years, with system development verification and hardware and software design capabilities for lighting electronics and automotive interconnect controller products.
Open the European and American markets and promote the company's globalization strategy
Prior to this transaction, Ruibo Optoelectronics' main customers included Changan System, Ford System and Nissan System, and its customers were mainly concentrated in the domestic market. The pre-acquisition of Huimen Lighting's assets related to REBO (USA) constitutes a global automotive parts manufacturing supplier with supplier qualifications for most US customers and a supply base in North America.
Through this reorganization, Ruibo Optoelectronics will acquire the production base in the United States and have the ability to supply and supply overseas. On the other hand, Ruibo Optoelectronics will inherit the original customers of the target company and expand its customer base to the whole world. range. At the same time, Ruibo Optoelectronics will greatly enhance its competitiveness in participating in similar competition in the domestic market after becoming a supplier of overseas first-line OEMs in its origin.
Lighting product line complements and extends
Prior to this reorganization, the main products in the Ruibo photoelectric lighting system were OHC ceiling lights, ambient atmosphere lights and license plate lights. Through this reorganization, Ruibo Optoelectronics will acquire the production capacity of high brake lights (CHMSL), daytime running lights, fog lights and signal lights. Its product line will be effectively complemented by the target company's products, and the product line will be effectively extended.
Reduce manufacturing costs and reduce connected transactions
Zhengze Automobile is a high-quality supplier of Ruibo Optoelectronics, and its injection molded parts have a good reputation in the industry. Through this reorganization, Ruibo Optoelectronics can effectively guarantee the quality and quantity of its raw materials supply, reduce manufacturing costs and reduce related transactions.
All in all, after the completion of this transaction, Ruibo Optoelectronics will have greater growth in core technologies, customer groups and product portfolios. The core competitiveness in the industry will be greatly improved and will enter a new stage of development. .
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