With continuous breakthroughs in technologies such as autonomous driving, artificial intelligence, Internet of Vehicles, and new energy, the traditional automotive industry is about to usher in a profound change. In this change, traditional car companies will face many challenges, and the era of smart cars is coming.
On August 31, 2018, the Smart Car Forum, one of the key forums of the "(2nd) China Artificial Intelligence Industry Conference", was successfully held at the Shanghai Transnational Procurement Center. This special forum focused on the implementation of smart cars, and conducted constructive and creative discussions on the core links of smart cars, such as national policies, market trends, and technical hotspots.
At this forum, Cui Dongshu, secretary-general of the National Passenger Car Market Information Joint Association, delivered a speech on "Speeding Up the Development of Smart Cars in 2018".
Cui Dongshu believes that the technical architecture and development vision of intelligent connected vehicles is to significantly reduce the number of traffic accidents and traffic accident casualties, significantly improve traffic efficiency, effectively reduce traffic energy consumption and pollution emissions, improve driving comfort, liberate drivers, and enable the elderly. , Disabled people, etc. have the right to drive and travel.
Compared with new energy vehicles, he believes that the development of smart cars is faster. "Smart connected configuration is gradually popularized. The younger consumers will accelerate the development of smart connected cars. User experience will become the first driving force for the launch of the flywheel of the industry chain. Compared with new energy vehicles, the development of smart connected vehicles will be faster, because smart connected vehicles are promoted by the government, as well as traditional car manufacturers such as Audi and BMW, new car forces and related parties are actively deploying, and consumers are actively participating."
From an enterprise perspective, there are two types of realization routes for intelligent networked vehicles, progressive and leapfrog. At the beginning of the development of intelligent networked vehicles, traditional car companies and component suppliers mainly adopted a gradual route from DA to FA, while Internet companies mainly adopted a leap-forward route of directly developing HA/FA. But at present, the two domestic routes have begun to cross and merge. International traditional vehicle companies mainly follow a gradual approach. PA products are already on the market, and they plan to achieve HA/FA around 2020.
In terms of enterprise design and development, product platformization will be the general design and development strategy of mainstream enterprises. At the meeting, Cui Dongshu also took foreign Audi, Toyota, and domestic brands such as Guangzhou Automobile and BAIC as examples to reveal that mainstream manufacturers will A new platform + new design platform development strategy will be adopted to create the competitive advantage of electric vehicle products first.
"With the rapid development of foreign-funded enterprises and new car manufacturers, there will be three forces competing for a long time in the Chinese vehicle market in the future." Cui Dongshu believes that in the next few years, traditional independent car companies, foreign car companies and new Internet car manufacturers Three forces will be formed, especially the rise of the latter two forces will have an impact on the existing vehicle manufacturing structure.
It is worth noting that the creation of autonomous driving technology by cross-border Internet technology companies is on the right track. According to Cui Dongshu's analysis, from the perspective of technology companies' deployment of autonomous driving, there are three main types of Internet technology companies engaged in autonomous driving research. One is algorithm suppliers with chips as the main development camp, such as Nvidia, NXP, Intel and other companies; One is a travel service platform based on a travel operation platform, including Uber, Lyft, etc.; the other is an Internet technology company that focuses on cross-border transformation, such as Google and Baidu.
From the perspective of the development of global autonomous vehicles, companies engaged in research in the field of autonomous driving across the Internet are creating a cooperation model with auto companies in a new situation to jointly promote the development of autonomous driving technology, in order to achieve rapid implementation of the technology.
Finally, Cui Dongshu also suggested that traditional car companies should be based on travel tool providers at a strategic level, carry out cross-border cooperation with emerging technology companies, and transform into industrial platform companies.
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