Zhou Chaochen
On the 5th of June, local time in California, Apple WWDC returned to San Jose for 15 years (from 1985 to 2002, where WWDC had been held here). This time, Apple made a developer conference hard. The feeling of the conference, both hard and soft, released a bunch of iMac, Macbook products, and a new category of HomePod. Presumably we all learned about the conference through various posture reports.
After WWDC17's Keynote was over, Apple CEO Tim Cook accepted an exclusive interview with Bloomberg’s Emily Chang and talked to Trump from the new HomePod speaker on this debut. Terrorist attacks.
When talking about the difference between HomePod and Amazon Echo and Google Home, Cooke said that Apple valued the quality of speakers more. He said that this idea is rooted in Apple's bone marrow.
Cook said: "Our advantage is that Siri on the phone can do a lot of things and can play Keynote on slides. We will have excellent products like this in the future."
In comparison with Amazon Echo, Cook stressed that Apple will not be involved in e-commerce and retail business as Amazon.
“Our philosophy is: Apple is a company that values ​​music and wants to deliver the best listening experience to users. Apple can do this on the mobile side and at home,†Cooke said when HomePod was officially launched. Consumers will pay for it. "People will definitely like it. I'm sure that I am also an experiencer. I believe they will certainly be shocked by this great experience."
Asked why it took so long to launch HomePod, Cook explained: "For us, the most important thing is not to seize opportunities, but to do our best, to give users a pleasant user experience every time. We We do not want the lack of patience in the development of our products, resulting in poor product quality.â€
Cook specifically used Apple's historically successful products to illustrate this point of view. He said that whether it is MP3, mobile phones or tablet PCs, Apple is not the first to invent, but Apple has done the most advanced. However, he seems to have deliberately avoided the "not so successful" Apple Watch, the interview did not mention the entire product.
When asked to choose what it means to release iOS 11 on the 10th anniversary of the iPhone, Cook refuses to answer. He also refuses to talk about the new iPhone that will be released in the fall. He said: "I can't answer this question, but I have to say Yes, iOS 11 is great."
In addition to iOS, Cook also talked about the first formal publicity of VR and AR technologies at this year's WWDC. He said he was very excited. “We have provided AR technology to many people in some way. I believe that in the future, developers can have many more and better. AR products."
However, Cooke also declined to say whether Apple will launch AR hardware products. He said that as the platform owner, there is no doubt that the most important thing is to build a platform, which is the basis for all subsequent.
In addition to the WWDC product itself, Bloomberg also expressed his opinion on Trump’s recent announcement that the United States should withdraw from the Paris Agreement. Cook once called Trump not to withdraw, but Trump clearly did not Learn his ideas.
In response, Cooke said bluntly: "I think he is wrong. This decision is not good for U.S. interests."
The question left to Apple is how to make a non-essential product a necessity. What does HomePod use to attract the audience?
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