With the gradual development of the domestic automotive industry, the cake in the LED automotive lighting market is gradually optimistic. So, is the LED automotive lighting market a smooth one? Where is the future demand for the automotive lighting market? What are the risks in entering the field of LED automotive lighting? How should automotive lighting companies avoid risks and seek development? ...... Now the largest LED lighting leading enterprise in Asia, he is also a researcher of the China Enterprise Competitiveness Development Research Center and a deputy director of Beijing Hongjing National Research Institute of Information Technology, Mr. Jiang Huxin (pen name), for us to interpret the automotive LED lighting industry in China. Development and market operation strategy of the company.
Worked in Asia's largest LED lighting leading enterprise, and concurrently as researcher of China Enterprise Competitiveness Development Research Center, Mr. Jiang Huxin (pen name), deputy director of Beijing Hongjing National Research Institute of Information Technology
Section 1: Features of the domestic automotive LED lighting market
Section 2: Bottlenecks in the development of domestic automotive LED lighting
Section III: Future Demand Characteristics of Automotive LED Lighting Market
Section 4: Diversified automotive LED lighting supporting market model
Section 5: The main risks of entering the automotive LED lighting industry
Section 6: Development and Management of Domestic Automotive LED Lighting Industry
Section VII: Development Strategy of Domestic Automotive LED Lighting Industry Marketing System
Section 8: Considerations for domestic enterprises to enter the automotive LED lighting industry
Domestic automotive LED lighting market supporting features
Mainly supported by the system of benefit sharing
The domestic automotive lamp matching market belongs to the non-comprehensive market, which is determined by the status quo of the development of China's automobile industry. In the joint venture vehicle manufacturers, most of the purchasing decisions for automobile-related parts are determined by foreign parties, and they want to enter these joint ventures. The supporting industrial chain of the enterprise is quite difficult and requires the technical and quality certification of the foreign parent company of the joint venture party. Most of the domestic car models are introduced in the international market. These models have relatively fixed supporting manufacturers in foreign countries. After the models are introduced into domestic production, the related auto parts production is mostly set by foreign original supporting enterprises. Domestic component joint ventures or wholly-owned enterprises provide. In particular, vehicle manufacturers that are joint ventures with Japan and South Korea are very strict in protecting their original supporting relationships, and it is difficult for domestic companies to enter their supporting relationships. The domestic car lamp joint venture or sole proprietorship enterprise has relatively advanced technology and equipment, mainly for supporting production of domestic vehicle joint ventures. The headlight joint venture introduced the advanced technology of foreign lamp lights into China, and also promoted the traditional Chinese car lamp enterprises to learn advanced foreign technology to improve the technical level of their products and promote the improvement of the overall technical level of domestic car lamp products. The domestic lamp market has the following features:
1) Support in the system:
The matching of the lamp products is mainly supported by the system in which the benefits are shared. For example, Guangzhou Honda's headlights are produced by Guangzhou Stanley Electric Co., Ltd.; Beijing Hyundai's headlights are produced by Beijing Hyundai Sanli Auto Co., Ltd., which is also a Sino-German joint venture under Beijing Automotive Group - Beijing Sea Pulling Lights Co., Ltd. can't enter the supply chain of Beijing Hyundai Motor's products. The headlights of Dongfeng Yueda Kia Motors are produced by the automobile lamp factory of Jiangsu MOBIS Auto Parts Co., Ltd., Shanghai Volkswagen, Shanghai General Motors. It is supported by Shanghai Xiaohao Auto Lamp Co., Ltd., a joint venture between SAIC and Japan.
2) The supporting market for car joint ventures is basically monopolized by joint venture car companies:
The automotive lamp matching market of Shanghai GM, Shanghai Volkswagen, Guangzhou Honda, Beijing Hyundai, Zhengzhou Nissan and other automobile joint ventures has been monopolized by Sino-foreign joint venture lighting companies. This aspect is due to the reasons for the supporting system mentioned above, and on the other hand, it reflects the lag of the technical level of domestic non-joint venture lamp companies and the lack of competitiveness.
3) A complete vehicle company is supported by a number of vehicle manufacturers:
In the traditional domestic vehicle manufacturers, or the joint venture, the foreign-invested enterprises with little influence on the foreign countries often adopt the model of purchasing from many car-light enterprises. Chery Automobile, Geely Automobile, Anhui Jianghuai, Beiqi Futian, etc. are all supported by a number of car lights companies.
4) The retail market of the main competition lamp of the private car lamp enterprises and the product export market:
Private car lights companies compete with the flexible market mechanism and low cost to compete in the retail market of lamp lights at low prices. The private enterprises that have grown up and developed also participate in the supporting market competition of vehicle manufacturers. Changzhou Xingyu Car Light Co., Ltd. is one of the representatives of private enterprises.
The matching of products is mainly supported by the system with the benefit sharing relationship. For example, Guangzhou Honda's headlights are produced by Guangzhou Stanley Electric Co., Ltd.; Beijing Hyundai's headlights are produced by Beijing Hyundai Sanli Auto Co., Ltd., and Beijing Haila Auto Lamp Co., Ltd., a subsidiary of Beijing Auto Group. It is impossible to enter the supply chain of Beijing Hyundai Motor's products. The headlights of Dongfeng Yueda Kia Motors are produced by the headlight factory of Jiangsu MOBIS Auto Parts Co., Ltd., Shanghai Volkswagen and Shanghai GM are by SAIC and Japan's Otaru joint venture Shanghai Xiaohao Auto Lamp Co., Ltd. is supporting. The supporting market for car joint ventures is basically monopolized by joint venture car companies. With the increase in car ownership, in the aftermarket, Philips, Osram and other non-parts companies that provide headlights have also developed.
summary
Mini-vehicles, low-end cars, medium-duty trucks and pickup trucks have fewer factions, and the market sales and saturation are large. In addition, the country’s policy on car going to the countryside and purchase tax adjustments, the annual sales volume of passenger cars increased by 53%, and the performance of commercial vehicles also showed Beyond expectations, the year-on-year growth in 2009 was 28.4%, much higher than the previous six years.
The sales growth of mini-cars and low-end cars and pickup trucks is also outstanding. Therefore, mini-cars and low-end cars and pickup trucks will be the main markets. It is the beginning and key supporting projects for enterprises to move into the front assembly market. The aftermarket market capacity is also large.