In 2013, the color TV industry will undergo a revolutionary transformation. Panasonic's desalination of plasma is just the epitome of the color TV industry's transformation. In the next few years, the color TV industry will have revolutionary new technologies and mainstream products.
A few days ago, at the CES show in the United States, the ultra-thin, bendable OLED TV, 4 times the 1080P full HD resolution of 4K, once again stirred the color TV industry. Most international brands have announced plans for OLED TVs to be launched in 2013, and 4K LCD TVs are also being marketed on a large scale.
The change of the city's head, the king's flag, every technological change, means that the global color TV enterprises have a new round of staking, reshaping the status of rivers and lakes. Consumers will once again have the urge to “trade-inâ€. With the development of technology and the promotion of industrial power, all of this is getting faster and faster.
4K, OLED into TV keywords
At the CES show, Sony, Sharp, Hisense and other TV manufacturers have launched their own 4K ultra-high-definition TVs, and Sharp also exhibited 8K ultra-high-definition TVs. The most keen on 4K Ultra HD is the Japanese manufacturer. Sony has demonstrated the entire 4K system flow, from the camera required for shooting, to the processing equipment, to the full range of 4K ultra HD TVs on the back end. Introduced the world's largest 56-inch 4K OLED TV.
In addition, Toshiba showed its 4K ultra-HDTV with built-in CEVO engine; Panasonic has launched a 56-inch 4K OLED TV like Sony, and also launched a 20-inch 4K tablet.
The Consumer Electronics Association (CEA) officially named 4K resolution as Ultra HD (UHD) last year, but it still continues the "4K" usage habits in China. In August of the same year, the International Telecommunication Union (ITU) adopted a proposal for the Ultra High Definition Television (UHDTV) standard, which emphasized the standard value of 3840×2160 pixels for 4K resolution. The so-called 4K technology, as the name suggests, is 4 times the display resolution of 1080P full HD resolution, and its improvement in clarity and picture detail is self-evident. 4K, smart, and 3D can be integrated, either on the OLED or on the LED.
Not only the terminal, but also the upstream panel. The CES has a 110-inch 4K panel from BOE and Huaxing Optoelectronics. The 110-inch ultra-high-definition ADSDS display independently developed by BOE is applied to Samsung's 110-inch ultra-high-definition TV, which has a 178-degree ultra-wide viewing angle and 4KUHD ultra-high definition display. Huaxing Optoelectronics' 110-inch "Zhonghua Star" LCD screen is used in TCL's 110-inch full HD TV, supporting 4x HD resolution 4K×2K, active 3D technology and multi-touch technology.
OLEDs also began to be commercialized and entered the consumer family in 2013. In addition to Panasonic, Sony, Samsung and LG launched their own curved OLED TVs at CES, Samsung and LG also made it clear that they will launch OLED TVs in China in 2013.
LGDisplay CEO Han Xiangfan said: "The launch of the world's first 55-inch OLED TV marks the beginning of the OLED era. LGDisplay will maintain its leading position in the OLED market, and will be the mass production target in 2014, and will be finalized as soon as possible. Detailed plans for generational production lines."
The three major battle groups regained their wrestling
"The Korean system focuses on OLED, the Japanese will use 4K as a killer, and the domestic system will exert a big screen and intelligence. These three major groups will focus on the market in 2013, and see who can win." Lu Jianbo, deputy secretary general of the Electronic Commerce Association, said.
Three years ago, foreign brands in the urban market still accounted for nearly 70% of the color TV. Now the proportion has reversed, and domestic brands account for more than 70% of the color TV market. The three major legions of China, Japan and Korea also had different performances last year. In particular, the space for Japanese contraction was taken away by both China and South Korea. The performance of the Korean market in the market for the compilation was slightly better.
"Foreign brands hope to make abreast in the 4K and OLED fields and replace them with new technologies to regain control of their competitive advantages. The industrialization of these two technologies will advance rapidly this year." Lu Renbo said that the Japanese will concentrate on 4K because of its The advantage in OLED is not as good as that of Korean brands, and Chinese companies do not have technical advantages in 4K and OLED TVs, and will still strive for space on large screens and intelligent applications.
Foreign companies do have a deep hope for the two technologies. The CEO of Sony Group, Hirai Kazuo, said that the promotion of 4K business is definitely not limited to the TV department, but we have integrated the power of Sony to promote this business, including Sony Pictures and Sony Computer Entertainment. By integrating these contents, 4K is truly popularized.
This year, Chinese brands have also made great achievements at CES. Haier, Hisense, Skyworth, Konka and Changhong have actively participated in the exhibition. 4K and OLED are also key products, such as Hisense's announcement of U-LED technology. Haixin News spokesperson Yu Haitao declared that ULED technology products are the products that Hisense will launch this year. It is understood that the U-LED launched by Hisense is actually a 4K ultra-high definition TV.
However, industry insiders said that domestic color TV enterprises do not have the technological lead, 4K and OLED will not be the focus of the market in 2013. On the contrary, in the mature technology and the LCD TVs that BOE and Huaxing have solved the panel supply, they will choose big. Screen and intelligence as a breakthrough direction.
Hong Shibin, vice chairman of the Marketing Committee of China Household Appliances Business Association, said to the market today that "Americans are painting software circles, playing system IT wars, Japanese painting is hardware, playing technical wars, playing in China. It is a positional battle."
Industry perspective
Color TV product cycle IT
Lu Renbo said that the technical cycle of TV products was originally 10-20 years, and now it is 3-5 years. Color TVs, from CRT, LCD to LED, and today's OLED, or SD, HD, Full HD, Ultra HD image quality upgrades, the replacement time is getting shorter and shorter. Needless to say, the various applications derived from Internet TV, smart TV, etc., or the conceptual upgrades of color TV companies, the various upgrades of the lanterns make consumers dazzled.
According to the industry, the upgrade time of the color TV industry will be shortened to 3-6 months in the future, which is closer to the communication and IT industries, and the upgrade speed of the traditional color TV industry is 12-18 months.
Lu Jianbo said that Chinese and foreign companies are expected to exert a lot of efforts on OLED this year, but the price is high, the screen supply is insufficient, and the technology maturity is still facing limitations. It will be a process of gradual advancement. Industry analysis, 2013 is more likely to be the first year of 4K TV. At the CES show, almost all Chinese manufacturers showed large-screen 4K TVs of 84 inches or more in the venue. However, the price of 4K TV is not low, and it is tens of thousands.
The products on the market are fast, and the replacement is fast, but consumers should consider the practicality. Even with smart TVs that have been around for a while, most of the features are still being shelved or lacking in usage. Lu Renbo said that 3D, smart and 4K are not used on a large scale, and many functions cannot be realized. “Renewal is driven by the industry. In the market, there is an excitement in the market to stimulate consumption, which in turn increases the speed of upgrade.â€
Du Baichuan, deputy director of the Science and Technology Committee of the State Administration of Radio, Film and Television, once said that the promotion of new TV products should pay great attention to allowing users to fully enjoy the full performance and advantages of the products, and secondly to provide corresponding content and means to obtain content. In order to fully reflect the advantages of 4K TV.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
A few days ago, at the CES show in the United States, the ultra-thin, bendable OLED TV, 4 times the 1080P full HD resolution of 4K, once again stirred the color TV industry. Most international brands have announced plans for OLED TVs to be launched in 2013, and 4K LCD TVs are also being marketed on a large scale.
The change of the city's head, the king's flag, every technological change, means that the global color TV enterprises have a new round of staking, reshaping the status of rivers and lakes. Consumers will once again have the urge to “trade-inâ€. With the development of technology and the promotion of industrial power, all of this is getting faster and faster.
4K, OLED into TV keywords
At the CES show, Sony, Sharp, Hisense and other TV manufacturers have launched their own 4K ultra-high-definition TVs, and Sharp also exhibited 8K ultra-high-definition TVs. The most keen on 4K Ultra HD is the Japanese manufacturer. Sony has demonstrated the entire 4K system flow, from the camera required for shooting, to the processing equipment, to the full range of 4K ultra HD TVs on the back end. Introduced the world's largest 56-inch 4K OLED TV.
In addition, Toshiba showed its 4K ultra-HDTV with built-in CEVO engine; Panasonic has launched a 56-inch 4K OLED TV like Sony, and also launched a 20-inch 4K tablet.
The Consumer Electronics Association (CEA) officially named 4K resolution as Ultra HD (UHD) last year, but it still continues the "4K" usage habits in China. In August of the same year, the International Telecommunication Union (ITU) adopted a proposal for the Ultra High Definition Television (UHDTV) standard, which emphasized the standard value of 3840×2160 pixels for 4K resolution. The so-called 4K technology, as the name suggests, is 4 times the display resolution of 1080P full HD resolution, and its improvement in clarity and picture detail is self-evident. 4K, smart, and 3D can be integrated, either on the OLED or on the LED.
Not only the terminal, but also the upstream panel. The CES has a 110-inch 4K panel from BOE and Huaxing Optoelectronics. The 110-inch ultra-high-definition ADSDS display independently developed by BOE is applied to Samsung's 110-inch ultra-high-definition TV, which has a 178-degree ultra-wide viewing angle and 4KUHD ultra-high definition display. Huaxing Optoelectronics' 110-inch "Zhonghua Star" LCD screen is used in TCL's 110-inch full HD TV, supporting 4x HD resolution 4K×2K, active 3D technology and multi-touch technology.
OLEDs also began to be commercialized and entered the consumer family in 2013. In addition to Panasonic, Sony, Samsung and LG launched their own curved OLED TVs at CES, Samsung and LG also made it clear that they will launch OLED TVs in China in 2013.
LGDisplay CEO Han Xiangfan said: "The launch of the world's first 55-inch OLED TV marks the beginning of the OLED era. LGDisplay will maintain its leading position in the OLED market, and will be the mass production target in 2014, and will be finalized as soon as possible. Detailed plans for generational production lines."
The three major battle groups regained their wrestling
"The Korean system focuses on OLED, the Japanese will use 4K as a killer, and the domestic system will exert a big screen and intelligence. These three major groups will focus on the market in 2013, and see who can win." Lu Jianbo, deputy secretary general of the Electronic Commerce Association, said.
Three years ago, foreign brands in the urban market still accounted for nearly 70% of the color TV. Now the proportion has reversed, and domestic brands account for more than 70% of the color TV market. The three major legions of China, Japan and Korea also had different performances last year. In particular, the space for Japanese contraction was taken away by both China and South Korea. The performance of the Korean market in the market for the compilation was slightly better.
"Foreign brands hope to make abreast in the 4K and OLED fields and replace them with new technologies to regain control of their competitive advantages. The industrialization of these two technologies will advance rapidly this year." Lu Renbo said that the Japanese will concentrate on 4K because of its The advantage in OLED is not as good as that of Korean brands, and Chinese companies do not have technical advantages in 4K and OLED TVs, and will still strive for space on large screens and intelligent applications.
Foreign companies do have a deep hope for the two technologies. The CEO of Sony Group, Hirai Kazuo, said that the promotion of 4K business is definitely not limited to the TV department, but we have integrated the power of Sony to promote this business, including Sony Pictures and Sony Computer Entertainment. By integrating these contents, 4K is truly popularized.
This year, Chinese brands have also made great achievements at CES. Haier, Hisense, Skyworth, Konka and Changhong have actively participated in the exhibition. 4K and OLED are also key products, such as Hisense's announcement of U-LED technology. Haixin News spokesperson Yu Haitao declared that ULED technology products are the products that Hisense will launch this year. It is understood that the U-LED launched by Hisense is actually a 4K ultra-high definition TV.
However, industry insiders said that domestic color TV enterprises do not have the technological lead, 4K and OLED will not be the focus of the market in 2013. On the contrary, in the mature technology and the LCD TVs that BOE and Huaxing have solved the panel supply, they will choose big. Screen and intelligence as a breakthrough direction.
Hong Shibin, vice chairman of the Marketing Committee of China Household Appliances Business Association, said to the market today that "Americans are painting software circles, playing system IT wars, Japanese painting is hardware, playing technical wars, playing in China. It is a positional battle."
Industry perspective
Color TV product cycle IT
Lu Renbo said that the technical cycle of TV products was originally 10-20 years, and now it is 3-5 years. Color TVs, from CRT, LCD to LED, and today's OLED, or SD, HD, Full HD, Ultra HD image quality upgrades, the replacement time is getting shorter and shorter. Needless to say, the various applications derived from Internet TV, smart TV, etc., or the conceptual upgrades of color TV companies, the various upgrades of the lanterns make consumers dazzled.
According to the industry, the upgrade time of the color TV industry will be shortened to 3-6 months in the future, which is closer to the communication and IT industries, and the upgrade speed of the traditional color TV industry is 12-18 months.
Lu Jianbo said that Chinese and foreign companies are expected to exert a lot of efforts on OLED this year, but the price is high, the screen supply is insufficient, and the technology maturity is still facing limitations. It will be a process of gradual advancement. Industry analysis, 2013 is more likely to be the first year of 4K TV. At the CES show, almost all Chinese manufacturers showed large-screen 4K TVs of 84 inches or more in the venue. However, the price of 4K TV is not low, and it is tens of thousands.
The products on the market are fast, and the replacement is fast, but consumers should consider the practicality. Even with smart TVs that have been around for a while, most of the features are still being shelved or lacking in usage. Lu Renbo said that 3D, smart and 4K are not used on a large scale, and many functions cannot be realized. “Renewal is driven by the industry. In the market, there is an excitement in the market to stimulate consumption, which in turn increases the speed of upgrade.â€
Du Baichuan, deputy director of the Science and Technology Committee of the State Administration of Radio, Film and Television, once said that the promotion of new TV products should pay great attention to allowing users to fully enjoy the full performance and advantages of the products, and secondly to provide corresponding content and means to obtain content. In order to fully reflect the advantages of 4K TV.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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