Changfang Lighting released its forecast for the first quarter of 2013. It is estimated that the operating income will be 125 million yuan to 130 million yuan, which will increase 22.92%-27.84% over the same period of the previous year by 102 million yuan; the net profit attributable to shareholders of listed companies is estimated. The profit was 10.35 million yuan to 12.6 million yuan, down 13.40%-28.87% over the same period of the previous year's 14.55 million yuan.
The company said that the reasons for the change in performance are: 1. The company's channel construction has achieved initial results, and the product market demand has continued to flourish. The company's products have strong competitiveness, and the production and sales volume, especially the output and sales volume of finished lamps, has increased rapidly, and the sales revenue has maintained rapid growth. .
2. During the reporting period, the company continued to implement a multi-brand marketing strategy. As it is currently in the expansion period and has higher expenditures, the sales expenses have increased significantly and the company's net profit has decreased.
3. The company continued to increase investment in research and development to maintain the company's technological advantages and improve product cost performance. During the reporting period, the company's research and development expenses increased significantly.
The company said that the reasons for the change in performance are: 1. The company's channel construction has achieved initial results, and the product market demand has continued to flourish. The company's products have strong competitiveness, and the production and sales volume, especially the output and sales volume of finished lamps, has increased rapidly, and the sales revenue has maintained rapid growth. .
2. During the reporting period, the company continued to implement a multi-brand marketing strategy. As it is currently in the expansion period and has higher expenditures, the sales expenses have increased significantly and the company's net profit has decreased.
3. The company continued to increase investment in research and development to maintain the company's technological advantages and improve product cost performance. During the reporting period, the company's research and development expenses increased significantly.
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