August China's notebook market analysis report

In August, China’s notebook computer market maintained a stable pattern of brand awareness. Lenovo was still the notebook brand with the highest degree of user attention. With its newly designed new products, Alienware’s brand awareness increased to tenth. In terms of screen technology, due to the fact that the product price has not yet fallen to the user's psychological price, the degree of concern of touch products has declined.

Report Highlights • Brand Focus: Lenovo’s brand has remained stable with Alienware in the top 10.

• Product Focus: Lenovo Y400N-IFI(H) continues to lead product watch.

• Price structure: The product density and attention degree in the price segment of 3000-4999 yuan are ahead of other price segment products.

• Graphics structure: The visibility of discrete graphics cards and dual graphics cards has increased.

• Screen Structure: 14-inch notebooks are still the most watched product; laptops with touch-enabled technology have seen a slight decline.

• Operating System: The Windows operating system product is close to 70%.

First, the brand attention pattern • Lenovo reelection brand attention to the championship In August China's notebook computer market, Lenovo (including Thinkpad) continues to lead the brand attention list, its attention is 29.5%; Asus and Hewlett-Packard received brand attention runner-up and second runner-up, its brand The degrees of concern were 11.4% and 10.5% respectively. Looking at the proportion distribution of brands, the top ten brands accounted for more than 90% of the market's share of attention, of which the cumulative attention of the top three brands was 51.4%, and the degree of user attention was relatively concentrated.

August 2013 China notebook computer market analysis report • Lenovo’s attention has remained stable. Alienware was included in the Chinese notebook computer market in the first ten months of August. From the change of interest, Lenovo’s attention this month was 29.5%, slightly up from July’s 0.7. %; Asustek and Hewlett-Packard showed a slight decline compared to June; Dell brand awareness rose from 8.3% in July to 10.4% in August. The brand is concerned about the list. New members have joined this month, and Alienware has taken the top spot with a 1.5% interest.

Second, the product focus on the pattern (a) product focus on the pattern • Lenovo Y400N-IFI (H) continue to lead the product concerned list July notebook market in China, Lenovo Y400N-IFI (H) continues to lead product attention list, Dell Inspiron 14R Ranked second and third with Shenzhou Ares K650S-i7 D1. According to the brand of the product, the top ten products come from Lenovo, Dell, Shenzhou, Toshiba, Asus, and Hewlett-Packard. It can be seen that the attention of mainstream brands is relatively high.

August 2013 China Laptop Market Analysis Report • Most of the 14-inch products are viewed from the screen size of the listed products, 14-inch and 15.6-inch products are favored by the users, of which 14-inch products up to 7 models, reflecting the 14-inch notebook still occupy The market is mainstream.

• The average price of Shenzhou Ares K650S-i7 D1 is RMB 4960 for the top ten products, and 4 models for RMB 5,000 or more. Among them, Shenzhou Ares K650S-i7 D1 has the highest relative price, reaching RMB 7,499; Toshiba L800 -C55W has the lowest relative price, and the market price is 3699 yuan.

(II) Product Features 1. Product Types • Ultra-polarity Attention Decline In August China's notebook computer market, from the perspective of the proportion of product attention, traditional notebooks still occupy the mainstream of the market, this month its product attention is 79.7%; ultra-pole This degree of concern fell, from 22.3% in July to 20.3% this month.

August 2013 China notebook computer market analysis report 2, price structure • 3000-4999 yuan price segment The highest degree of product attention in August China's notebook computer market, ZDC statistics show that the number of products sold this month reached 3146 models, compared with 7 Month increased by 71 models. From the perspective of product distribution, the number of products sold in the price segment of RMB 3000-4,999 reached 1,442, and the product density ranks first in each price segment. At the same time, the attention of users is also focused on this price segment. The degree of product attention is 49.5%. Other price segment products.

August 2013 China notebook computer market analysis report 3, graphics card structure • Discretionary graphics products attention over 40% in August China's notebook computer market, from the graphics card used by the product to see, discrete graphics, core graphics, dual graphics into "three legs" "The trend, independent graphics card occupies a dominant position, its product attention is 41.7%; integrated graphics because the performance is less than the other three graphics cards, user attention is only 2.3%.

August 2013 China notebook computer market analysis report • Independence of graphics card notebooks increased in August China's notebook computer market, graphics card notebooks still occupy the mainstream of the market, its product attention was 41.8%, compared with July rose 2.2%; integrated graphics Product attention increased from 34.7% in July to 35.9% in the month, and core graphics and integrated graphics products showed a decrease in their visibility compared with June.

August 2013 China notebook computer market analysis report 4, memory structure • 4GB memory notebook occupy the mainstream of the market in August China's notebook computer market, from the product memory capacity, 4GB memory notebook most favored by the user, its product attention as high as 68.7% 2GB and 8GB memory products are ranked second and third in terms of concern, and other memory capacity products are less than 10%.

August 2013 China Laptop Market Analysis Report • 4GB Memory Product Concern Increased Contrast July-August Variety of Memory Products Concern Ratio Data, August 4GB Memory Product Concern was 68.7%, Up 2.7% from July; 2GB The degree of concern with 8GB memory products has declined in different degrees compared to July. Overall, 4GB memory notebooks have become mainstream products in the market.

5. Hard disk structure • 500GB hard drive notebook is most concerned by users In August of China's notebook computer market, from the perspective of the hard disk used in the product, 500GB hard disk product users pay the highest attention, reaching 43.5%; 1TB hard disk product ranks with 14.8% of attention. In the second place, other hard drive capacity products are less than 10% of attention. From the perspective of the distribution ratios of different hard disk capacity products, the attention of users of large-capacity products is relatively concentrated.

August 2013 China Notebook Market Analysis Report 6. Processor Architecture • Intel Core i5 3 Series products are favored in August. In the Chinese notebook market, Intel Core i Series products accounted for more than 90% market share, Intel Core i5 3 Generation series products are most favored by users. The degree of product attention is 49.5%, and the attention of other series of processor products is below 15%.

August 2013 China Laptop Market Analysis Report 7. Screen Structure • The most concerned screen size this month is still 14 inches. In August, China’s notebook market, 14-inch is still the most concerned about the screen size of the user, product attention The degree is 53.5%; from the aspect of the proportion distribution of products with different screen sizes, the user attention degree of the products of 15.6 inches and below is relatively concentrated, and the attention degree of the products of 16 inches and above is less than 10%.

• The decline in touch-based attention in August China's notebook computer market, from the product screen type, the touch of the heat has dropped, its product attention from July's 16% fell to 14.8% this month. As a whole, due to the generally high prices of ultrabooks, non-touch notebooks still have 85.2% user attention.

August 2013 China notebook computer market analysis report • The highest popularity of LED backlight technology products in August China's notebook computer market, LED backlight technology has been commonly used in laptop screens, these products have become mainstream products in the market, their product attention is 89.0%. Compared with the LED backlight technology screen, although FHD technology products have better visual effects, but because the price is generally more than 8,000 yuan, and its product attention is only 11.0%.

August 2013 China notebook computer market analysis report 8, operating system • Windows operating system product attention is close to 70%

In August, China's notebook computer market, the Windows operating system occupied the mainstream of the market, close to 70% of the market share of concern focused on the Windows operating system notebook, user attention is relatively more concentrated. Product focus with other operating systems is below 20%.

August 2013 China notebook computer market analysis report • Windows 8 operating system attention increased August notebook market, Windows operating system products occupy the mainstream of the market and the leading edge is obvious, in which the Windows 8 operating system product attention this month is 53.7% Compared with July, it rose by 2.1%; Windows 7 operating system product attention fell from 17.5% in July to 14.0% this month. As Microsoft is about to stop XP system support service on April 8, 2014, XP system product attention Less than 1%.

In August 2013, the China notebook computer market analysis report ZDC concluded: The number of products sold in the notebook computer market this month reached 3,146, which belonged to 32 brands. Product attention, the user is most concerned about the price factor, for some new technologies on the market, to enter the mainstream market may take some time.