Whether it is a traditional lighting company or an emerging LED enterprise, entering the e-commerce is a topic that cannot be avoided. "In the trend of e-commerce tide, the industry is constantly upgrading. How to use the Internet thinking to operate lighting brands is the key to the success of the enterprise e-commerce road." Yuan Guilin, general manager of Bee Network Technology, summed up the reporters.
    It is true that e-commerce is a new kind of productivity, and it must not be simply understood as a sales channel. When thousands of traditional enterprises join the wave of e-commerce and have the Internet concept and spirit, the sales of corporate e-commerce will come as soon as possible.
    According to a survey conducted by the reporter, many lighting companies that have established e-commerce departments have failed to correctly handle e-commerce channel operations. Including: online and offline simultaneous sales, online search, communication, comparison, payment; offline dealer entity experience product after-sales, installation, cleaning, maintenance, more effective combination of Internet channels to expand customer groups and so on.
    The operation of e-commerce projects, which still use traditional entity thinking, is the key point for most companies to stagnate and only a handful of companies can stand out. So, how to use the idea of ​​the Internet to manage the lighting e-commerce brand? Yuan Guilin, general manager of Bee Network, will discuss the transformation and cutting-edge focus with us on the 23rd High-tech New Year Forum LED Lighting E-Commerce.
    The predecessor of Bee Network is Guangyi Impression Lighting. In 2006, it was involved in Taobao. In 2008, Taobao Mall invited the first lighting shop. In 2010, it assisted Taobao Mall to hold lighting categories in Guzhen. In 2010, the world's top ten online goods brands, In 2010, the world's top ten online merchants, 2011 e-commerce application ten models, 2011 Tencent QQ Mall lighting category investment, in 2012 in line with Taobao University's development direction transformation school-enterprise alliance cooperation project, in 2013 with a number of colleges and universities to build electricity Merchants develop programs and have both training and custody services.
    "In fact, this road is not easy to go. From the traditional lighting industry to the e-commerce transformation, now it has entered the upgrade of the mobile field, which means exploring and opening up a new field. Today's e-commerce development trend, the diversion of shopping groups The diversified e-commerce structure has led many companies to explore the e-commerce and experienced various labor-related injuries such as 'operational experience, technology bastion, talent bottleneck, lack of resources, cumbersome entry procedures, time cost, and huge cost.' Yuan Guilin concluded.
    The Internet undoubtedly has a certain degree of subversiveness for all industries. Its core essence can be summarized by “focus, extreme, reputation, fastâ€. It treats business, market and customers with completely different ideas, and can't just use the Internet as a tool. . According to the development trend of existing mobile e-commerce, in the future, doing business offline can also be completely digitalized with online sales as well as online sales.
    Is the lighting enterprise with traditional business ideas completely separating the previous experience?
    In this regard, Yuan Guilin explained: In fact, the Internet operation method is the same as the operation of the store, but the form of display and the mode of operation are different; for example, everyone knows that the Internet is ultimately looking at data, such as page views, consultation volume, Consult conversion rate, customer price, sales, and more. With the product in mind, it is necessary to predict which products are products that attract customers. “These are the extension and refinement of traditional business ideas.â€
    “If enterprises want to successfully enter e-commerce and minimize risks, third-party platforms and operating companies are good water testing opportunities. The most ideal method is to build themselves based on big platforms like Taobao, Jingdong, Dangdang and Amazon. The online store, then commissioned a professional e-commerce operator to operate." Yuan Guilin suggested.
The "LED Lighting E-Commerce and Supply Chain Integration Summit" hosted by Gaogong LED will provide a detailed analysis of how the lighting industry will integrate into the O2O business circle. The summit will be held on February 23 at the Manjiang Red Hall on the third floor of the Shangri-La Hotel, Pazhou, Guangzhou. At that time, Bee Gui Network Technology - General Manager Yuan Guilin will tell you how to combine traditional offline experience with online business brands.
    It is true that e-commerce is a new kind of productivity, and it must not be simply understood as a sales channel. When thousands of traditional enterprises join the wave of e-commerce and have the Internet concept and spirit, the sales of corporate e-commerce will come as soon as possible.
    According to a survey conducted by the reporter, many lighting companies that have established e-commerce departments have failed to correctly handle e-commerce channel operations. Including: online and offline simultaneous sales, online search, communication, comparison, payment; offline dealer entity experience product after-sales, installation, cleaning, maintenance, more effective combination of Internet channels to expand customer groups and so on.
    The operation of e-commerce projects, which still use traditional entity thinking, is the key point for most companies to stagnate and only a handful of companies can stand out. So, how to use the idea of ​​the Internet to manage the lighting e-commerce brand? Yuan Guilin, general manager of Bee Network, will discuss the transformation and cutting-edge focus with us on the 23rd High-tech New Year Forum LED Lighting E-Commerce.
    The predecessor of Bee Network is Guangyi Impression Lighting. In 2006, it was involved in Taobao. In 2008, Taobao Mall invited the first lighting shop. In 2010, it assisted Taobao Mall to hold lighting categories in Guzhen. In 2010, the world's top ten online goods brands, In 2010, the world's top ten online merchants, 2011 e-commerce application ten models, 2011 Tencent QQ Mall lighting category investment, in 2012 in line with Taobao University's development direction transformation school-enterprise alliance cooperation project, in 2013 with a number of colleges and universities to build electricity Merchants develop programs and have both training and custody services.
    "In fact, this road is not easy to go. From the traditional lighting industry to the e-commerce transformation, now it has entered the upgrade of the mobile field, which means exploring and opening up a new field. Today's e-commerce development trend, the diversion of shopping groups The diversified e-commerce structure has led many companies to explore the e-commerce and experienced various labor-related injuries such as 'operational experience, technology bastion, talent bottleneck, lack of resources, cumbersome entry procedures, time cost, and huge cost.' Yuan Guilin concluded.
    The Internet undoubtedly has a certain degree of subversiveness for all industries. Its core essence can be summarized by “focus, extreme, reputation, fastâ€. It treats business, market and customers with completely different ideas, and can't just use the Internet as a tool. . According to the development trend of existing mobile e-commerce, in the future, doing business offline can also be completely digitalized with online sales as well as online sales.
    Is the lighting enterprise with traditional business ideas completely separating the previous experience?
    In this regard, Yuan Guilin explained: In fact, the Internet operation method is the same as the operation of the store, but the form of display and the mode of operation are different; for example, everyone knows that the Internet is ultimately looking at data, such as page views, consultation volume, Consult conversion rate, customer price, sales, and more. With the product in mind, it is necessary to predict which products are products that attract customers. “These are the extension and refinement of traditional business ideas.â€
    “If enterprises want to successfully enter e-commerce and minimize risks, third-party platforms and operating companies are good water testing opportunities. The most ideal method is to build themselves based on big platforms like Taobao, Jingdong, Dangdang and Amazon. The online store, then commissioned a professional e-commerce operator to operate." Yuan Guilin suggested.
The "LED Lighting E-Commerce and Supply Chain Integration Summit" hosted by Gaogong LED will provide a detailed analysis of how the lighting industry will integrate into the O2O business circle. The summit will be held on February 23 at the Manjiang Red Hall on the third floor of the Shangri-La Hotel, Pazhou, Guangzhou. At that time, Bee Gui Network Technology - General Manager Yuan Guilin will tell you how to combine traditional offline experience with online business brands.
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