Tencent Digital (Compile: Guti) Apple has just launched a whole new generation of MacBook Pro notebooks, and now Kenneth Securities famous analyst Guo Mingchi has now expressed his views on Apple's new products, he said that the new MacBook Pro versions are generally high prices In anticipation of a low price-to-performance ratio, the core Mac users will be disappointed and will not contribute much to sales.
In an open letter to investors, Guo Mingchi said that after the official debut of last week’s conference, the market’s reaction to the new MacBook Pro was in a “tepid†state, especially the 13-inch and 15-inch versions of the flagship models. Prices were as high as $1,799 (approximately RMB) and $2,399 (approximately RMB), which were higher than consumer expectations. In contrast, the previous generation 13-inch MacBook Pro was priced at $1,299 (approximately RMB), while the 15-inch version was priced at $1999 (approximately RMB).
In addition to high prices, Guo Mingchi also believes that the core design of the new MacBook Pro will also disappoint many Mac users. Specifically, the new MacBook Pro uses a USB-C interface and removes the SD card reader. At the same time, it only has 16GB of memory, which is the most dissatisfied area for users.
Guo Mingchi said that in the first quarter of next year, the market demand for the MacBook Pro will remain a stable state, but the new MacBook Pro can not ease the decline in the overall computer market demand, so there will be 15% to 25% of shipments decline . Finally, the sales volume for the entire first quarter will be the same as 2016.
Although direct sales data is not optimistic, Guo Mingchi still optimistic about the 2017 market. He believes that by the second half of next year, Apple will begin to adjust the price of the new MacBook Pro and promote product sales. Generally speaking, Apple will lower the selling price or offer a discount after one year of product launch, and this measure will promote the sales of the product.
In addition to high prices, the entire department will only have USB-C interfaces to promote the sales of third-party accessories on the market, and developers will also develop third-party applications for the Touch Bar. Therefore, by the second half of 2017, Apple may launch an upgraded version of 32GB of running memory to attract high-end users with higher demand for performance.
Apple's new MacBook Pro uses Intel's Skylake architecture processor and 16GB of LPDDR3 running memory, and will not be equipped with the next generation of Cannonlake processors and LPDDR4 running memory next year. However, if Intel is unable to distribute Cannonlake chips on time, Apple will continue to use Skylake architecture processors.
Source: appleinsider
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