OLED "perfect pill" you eat it? ULED said so!

What is the best TV? What is the best TV technology? If God allows us to traverse, it will be a Zenith technology for 30 years.

So there is no real best and no perfect technology. The realistic point of view is: who is the king of today - the king who can freely buy. This is the proposition that the television should pay attention to most.

Since 2016, the concept of OLED display has further gone up. In particular, Apple has released an "OLED pill" for 2017-2018 for its mobile phone. Therefore, many consumers mistakenly believe that "OLED" is the recognition of the "selected" technology.

Not to mention that Apple's OLED phone is only a 5-inch small screen (5-inch mobile phone and 60-inch TV, it is not a difficulty to manufacture - Samsung has been manufacturing this mobile phone OLED small screen for 7 years, the global mobile phone OLED 99% The historical share, but still failed to complete the task of upgrading to large-screen television), even Apple is only the OLED as the next generation and future: Why? Because Apple knows deeply, this

Engraved screen OLED is not yet "real mature".

For televisions, good products should be the final sales volume of the market and they are used by consumers. According to the research results of Ovid Information, in the first quarter of 2016, including the Spring Festival Golden Week, domestic OLED TVs only bought 5,000 units—this figure could not have sold on ULED TV for a day or two.

Facts speak louder than words! However, after all, manufacturers are now vigorously promoting rational consumption. Therefore, most consumers still want to know why “realistic legendary OLEDs” are “blue and thin” in the real world “sales”: the reasons for this are both the weakness of OLED itself and the advantage of ULED as an opponent.

An ideal OLED TV should have excellent contrast, color effects, and flexibility. These are really cool. However, sorry! None of these features can be seen in today's TV market. For example, from a color perspective, current OLED TVs use the "white OLED + color filter film" approach instead of the ideal product RGB three-primary subpixels. Even the white OLED, the first generation product, which is the main product sold in these two years, still adopts the hybrid scheme of blue OLED+yellow OLED - until the third quarter of this year, the upstream manufacturer was considered to break through the RGB three-primary color mixing of TV OLED products. White production technology (this kind of white production method is similar to the “three primary color energy-saving fluorescent lamps” that have been eliminated in the lighting market).

Such an OLED product is equivalent to a "test product." OLED TVs still remain at the low-level "solving" stage. In fact, the reasons why OLEDs are not yet mature include not only the above ones, including the problems of lifetime, brightness, capacity scale, process yield, material stability, luminous efficiency, and non-uniform aging. solve.

If the ideal "perfect OLED" is on the top of the Himalayas, the current OLED TV has just crossed the sea level and has not evolved into a terrestrial animal, let alone climbing. It is precisely because of this "immature" that only companies that have truly launched OLED TV display technology in the upper reaches of the market today are LGD. The remaining eight large TV panel companies in the world are all watching the prospect of this technology.

However, the pattern of ULED technology is another situation. From the international exhibitions to the showrooms of the stores, consumers can see a large number of ULED TVs at any time and can visually compare with only a few OLED TVs. The best packaging and marketing, "selling melons and mothers" can not stand the "eyes" of consumers: in real products, who is overlord "a look to know."

At the same time, ULED is not only highly mature, large-scale supply, 100% of the global upstream and downstream companies are supporting technology, but also a continuous iterative upgrade technology.

At present, Hisense ULED TV has been upgraded to 3.0. The latest generation of ULED TVs is an all-rounder of HDR, curved surfaces, ultra-thin metal bodies, stunning sound effects, and new display systems. It is this breakthrough and progress from one generation to the next that has created the ULED market's glory, making it a benchmark for high-end products in China's color TV industry, and is very popular.

Never seen, OLED will also be in the process of how to achieve its "perfect promise"; to win more support for the scale of upstream and downstream companies, rather than "a simple look", "put two prototypes" Symbolic "in the struggle for more industry investment in high-end large-size panel lines," hard to find. "

In comparison, ULED TVs will be further upgraded: better picture quality, more beautiful sound, more beautiful appearance, and a bigger screen. Hisense expects that the 50-60-inch TV represented by ULED has already become a standard 4K standard; on more advanced 65-75-inch TVs, 8K will soon become the market leader. At present, Hisense MU9600 has become the benchmark for the next generation of television because of its stunning picture quality.

The 4K, the first mass-produced 8K, and the pursuit of new standards for R&D, are pushing ULED TV to constantly surpass itself – this is the real “perfectionism”. Industry professionals expect that ULED will continue to occupy an absolute mainstream position for television products for at least the next 5-10 years or even longer.

One episode of Internet buzzword "The ideal is very full, the reality is very skinny" - this is the true portrayal of the OLED TV "Blue Thin Mushrooms"; in contrast to the "Star Ocean" of ULED TV!