Magic Leap is a mysterious augmented reality startup that, despite being a start-up, does not affect its ability to absorb gold. The company’s latest round of financing was in February, when the company’s valuation was $4.5 billion. Although no hardware has been introduced so far, the related video shows that it can “create†virtual images such as lifelike animals in the classroom and in the palm of the hand. The user experience is shocking, and the outside world is full of innovative expectations for Magic Leap.
Although the development prospects of the Magic Leap market seem to be beautiful, the inside has repeatedly revealed the news that senior executives left Magic Leap. For example, Brian Wallace was the marketing director of Magic Leap, an experienced smartphone brand executive who worked for BlackBerry, Samsung Electronics and Google. Magic Leap confirmed that he had left the company in October.
According to the VR Daily, breathing from foreign media, in fact, the management problems inside Magic Leap have existed for some time. An employee who did not want to be named said that the startup had about 600 employees and that the management team was mostly in Florida, and they lacked communication with the Silicon Valley technical team.
Losing such a highly experienced executive, Magic Leap has not been busy recruiting talents. According to the latest news, Magic Leap announced today that Brenda Freeman will be the company's chief marketing director. Brenda served as Chief Marketing Officer for National Geographic Channel and served as Senior Marketing Officer at DreamWorks Animation, Turner Broadcasting, Viacom and PepsiCo.
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