After taking over Coocaa in 2014, in just two years, Wang Zhiguo made Coocaa a top-ranking company in the domestic Internet TV industry, and he was followed closely by the industry and the media. In management, it is popular to say that the personality of business leaders determines the company’s culture and even its destiny. So, what are the character characteristics of Cool Open's helmer Wang Zhiguo? What are the profound influences on Cool Open?
In the "cool open fantasy night" held in Beijing, Wang Zhiguo came to the scene. Standing in front of him seems to be a gentleman, but his words are powerful. “In 2014, Kukai’s content revenue was only 2 million. In 2015, it grew to 53.8 million. This year it has approached 60 million. At the same time, TV sales have increased fourfold to reach 1 million units.†Full confidence in the discourse. What's more worth mentioning is that from April to November 2016, Coocaa achieved a total of 60 million revenues last year and realized a leap-forward development in only 7 months.
This confidence comes from real achievements, but also from Wang Zhiguo's heart paranoia and adherence. The cool opening of Yuxin's quality is becoming a clear stream in the domestic Internet TV industry. It can be done with Wang Zhiguo himself.
In Skyworth and Kukai, Wang Zhiguo is not accustomed to calling him king, preferring the title of President Dean. This is not only due to his creation of the Skyworth Software Academy. He also led the development of the CoolTV smart TV operating system. He also believes that he is more of a self-developer and does not completely consider himself a businessman. This enthusiasm for technology and products has not changed for a long time.
German-style sophisticated complex
After graduating from college, Dean Wang studied in Germany and completed three years of computer engineering at Dresden University of Technology. The area where this school is located is known as the "Silicon Valley of Europe," and is one of the eleven "Elite-Uni-Elite Universities" of Germany and one of the nine TU9 members of the German Institute of Excellence in Technology. Three years of schooling not only enabled Wang Dean to have a solid accumulation of computer knowledge, but also made him suffer from a German-style sophisticated complex. Today, both in management and in life, he is a strict pursuit of meticulous "man of.
There is a "daughter" in the industry. After returning to China, Dean Wang became the leader of Coocaa, and during the European Cup in 2016, he started a marketing campaign called “Collective Gambling†during the European Cup. “The German team won 1 point and the cool TV would drop 1000! The score was sent directly to the TV for free!†This decision caused employee controversy. Why is it the German team, not the Spanish team? Dean Wang “satisfied†and said: “This decision actually includes the heart of the cool-hearted craftsmen. The significance of initiating this game is not business. It only pays tribute to the German team and pays tribute to the brand attitude of solidarity and courage."
It sounds simple, but Kukai’s insistence on this simple and pure spirit is almost paranoid.
As we all know, the more advantages a product has, the more difficult it is to achieve. In the domestic TV market, a successful product must not only have a sophisticated appearance, but also need top performance and rich content, and it must be able to grasp the most subtle needs of consumers. In a word, it is close to perfect. This difficult challenge made President Dean excited. He put forward the highest requirements for R&D personnel: “Any product must first be a boutique product before it can be brought to market. After I pass this level, it can be delivered to consumers. â€
The A2 series of TVs launched by Kucoo can be defined as the new high-end flagship TV, reversing the traditional impression that “the thinner the TV, the worse the soundâ€. The volume of A2 TV audio system is about 600ml, which is 5 times of the volume of ordinary TV audio. According to experience, engineers agree that this cannot be achieved. However, Dean Wang said that nothing is impossible. Only if he believes in this goal can he be achieved. In the end, under the insistence and leadership of the Dean Wang, Kukaikai A2 innovatively adopted the fuselage and sound integration method, thus achieving a functional and aesthetic compatibility.
Such a delicate complex made Dean Wang attach more importance to front-line R&D and manufacturing. Despite the heavy management tasks, he had to meet with R&D personnel every week, and visited the first-line workshops to inspect every industrial detail. Employees have also been struggling to admire such a “true†leader at the same time. With the user "Lele"
Is it true that such a paranoid person is as serious and fearful as the Germans? At least from the outside world, Dean Wang is quite a gentleman and talks with people like a gentleman. He likes to spend time with his friends for tea tasting, chat, talk about ancient theory, and at this time is like a learned Su Confucianism.
The magical opening of “Cool Night†was said to have introduced Wang Wang’s “crossing†feelings into ancient and modern cultural elements. In the opening of the fantasy night, Cool-Chang executives carried a ship from the magical age of Middle Ages to the modern, full of science and technology background images, leaving the audience as if they were in an illusion, and after the “wake up†burst of applause broke out. .
The new products released at this conference, "Super Flash" N series 2 and VR machine "free door", and both are fine works. Dean Wang proposed the brand positioning of "Smart Connected Life to Enjoy Home" at this conference. The purpose is to create a magical, free and happy experience for users. Dean Wang believes that all Lele is really happy, and he must play together with the user to explore, because he believes that only in this way can "open everything possible."
Almost every time he was interviewed by the media, Dean Wang emphasized "quality", which is also a cool open attitude, and is the key to Dean Wang's belief that Kuaikai is different from Leyou. He believes that if we want to do a good job of products, we must not be a pig on the wind and we must not be obsessed with capital operations. Everything starts with the user, because the final product must be tested by the user.
And facts seem to confirm his words again and again. The stock price slump that LeTV has experienced recently shows the inherent flaws in capital operations: it is not sustainable. Burning money, of course, allows the consumer to make a profit, but it hurts the entire industry, and ultimately the damage will be transmitted to consumers.
Kukai inherited the manufacturing technology and spirit of craftsmanship from Skyworth. However, if we want to “internet with the Internet,†we must learn to let Cool Open develop according to the methods and logic of Internet companies. In this regard, Cool Open has been fully decentralized by Skyworth’s senior management. Dean Wang's "Long-Sleeved Dance", using the flexible management mechanism and platform provided by Skyworth, succeeded in "clapping" a large number of Internet "playmates". He also won the trust of users by adhering to the constant quality and the distance between the user and the company. , continue to advance in the fiercely competitive TV market.
Small steps run fast, deep in possession and name
From the perspective of the entire television industry, although Internet TV is a key variable that determines the future television industry, the current situation is that Internet TV sales still account for a small part of the total TV sales. Dean Wang is very clear about this. He believes that the most important thing is not to sell a lot of TVs, but to create a cool open brand and win the trust of consumers.
The sudden emergence of LeTV and Xiaomi caused all traditional TV manufacturers to feel the crisis. Skyworth early recognized the trend of technological evolution and set up Cool Open, allowing Cool Open to independently operate Internet TV business. Dean Wang, who was the head of Cool Open, did not lose his sense of rhythm under the hard work of LeTV and Xiaomi. On the contrary, he managed to run steadily and slowly. He did not struggle with gains and losses.
Of course, this kind of seemingly willingness also shows his emboldenedness and unselfishness. The near-paranoid soberness of his own responsibility allows him to see the challenge and avoid "self-disarray."
LeTV’s ecological route once attracted attention, but Cool Open advocated not playing with ecology from the beginning because Dean Wang believed that the ecology of LeTV was a pseudo-ecology and a capital game for staking. Cool open advocates cooperation and win-win, that is, working together with top content providers in various fields to deepen the living room entertainment and make the cake bigger. The value of Coocaa as a content platform has become even more prominent. Coocaa's "big screen" has provided value portals for many content partners, and finally achieved a multi-win-win situation of 1+1 >2.
Today, Coocaa's partners include domestic first-line video websites such as Tencent and iQiyi, as well as many content providers including intellectual education and Ctrip. The Kukai camp is being expanded step by step, and the content on a TV screen is becoming more and more abundant. This is exactly the inevitable effect of the “big content†strategy proposed by President Wang.
It is well-known that the late Jobs created Apple with his own madness and paranoia, and now the cool opening under the leadership of Dean Wang also suffers from this "paranoidism." However, what the outside world can see is that the industry as a whole is under the influence of Kuokai's business, it is moving away from the crazy development model and returning to rationality and norms. I believe this is exactly what President Wang hoped to see.
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