Tencent digital news (chares) According to foreign media reports, Apple launched a student menu on Friday, this program will enable verified college students to get Apple Music's streaming music service at a half price discount.
Apple plans to implement it in seven countries, including the United States, Britain, Australia, Denmark, Germany, Ireland and New Zealand. The specific prices may be adjusted according to different countries. In the United States, registered college students only need to pay 4.99 US dollars per month. RMB 32 monthly fee.
University students need real-name authentication to obtain Apple Music's privileges, and Apple’s offer is said to only provide students with four years of enrollment. This time limit is not continuous. Apple will provide full four years. If a student skips a semester or a school year halfway and does not read a full four-year Master's semester, he can claim a full four-year discount from Apple. Discounts will not be affected if they do not obtain a degree certificate or go to a graduate school.
So what is the idea of ​​Apple's idea? Actually, Apple has a long history of offering discounts to students (including teachers). This is not the first time the discount strategy has been adopted. In addition, it has shaken the dominance of the Spotify music streaming service and won more students. With user support, Apple’s move is a wise choice. The low $5 discount price will undoubtedly affect Spotify's sales in the U.S. college community.
In January, Apple Music’s program had already received 10 million registered users (not including first-time users). On the other hand, Spotify’s billing revenue was not small. Compared to June 2015, the number of paying users reached More than doubled.
Source: pcworld
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