Oaks teamed up with Jingdong and SCC to create a new chapter in the racing season with the concept of super-running

On July 28th, jointly sponsored by Oaks and Jingdong, the SCC Super Run Club joined forces to create the “AUX Super Run Red Racing Speed”, which was held in an innovative manner, combining innovative new product launch with super-run racing and breaking through “ The release form of the product island has created a super-sensory feast of rapid enthusiasm. As the start of the Jingdong Oaks Super Brand Day on August 1, the event's highlights were released by the Oaks Super Run Air Conditioner, which once again helped to revolutionize the quality of the air conditioner industry.

(Aux Super Race Competition è¶´ conference site)

Passionate feast super run concept full experience

This super-running red racing speed focuses on the super-running elements, and brings the rapid super-running feast to the users with the concept of speed and passion. At the meeting, arrange super-running and pick-up guests, "zero distance" to experience the extraordinary experience brought by super-running. As the core link of this 8.1 Jingdong Superx Super Brand Day, the teams on both sides of the team PK, in the form of racing cars to determine the final results of the promotion, officially opened at 0:00 on August 1, creating the biggest promotion for online users.

(AUX Super Run Red Racing Speed ​​Event Super Run Guest Transfer)

Aux super red air-conditioning listed party, accompanied by a cool video, Oaks super-running air conditioning shocked debut, burning the "super run red" color of countless fans, dynamic streamlined appearance, new products after the appearance of countless, Oaks The release of the ultra-running air conditioner once again pushed the atmosphere to a climax.

(Aux super race, competition scene)

In the product exhibition area, many participants are competing to watch this Oaks super-run air conditioner. Not only has a stylish and avant-garde design, the performance of this air conditioner is even more amazing! Equipped with TS fast cooling and heating technology, 30 seconds of fast cooling, the performance is comparable to the sports car engine; built-in high temperature sterilization function, the output air is cleaner and fresher; the operation is quieter, and the quiet and comfortable home environment is constructed.

Cross-border cooperation to lay out young consumer groups

At the meeting, Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, pointed out that a large number of 80s and 90s have become the main consumer groups, and the main users of air-conditioning purchases are mainly concentrated in young groups. Young people are more admired for high-quality lifestyles, and they also have individualized and diversified demands for goods. They pay attention to quality and pay more attention to brand identity.

Based on the trend of younger consumers, Oaks has been strengthening its marketing strategy in the young consumer group in recent years, cultivating the Internet and arranging the market for young consumer groups. Now Oaks has become a label for young fashion. From creating a large number of movies that match the young consumer group, to organizing a cool running event that combines fashion, fashion, technology and other elements - "AUX RUN" to more young people, then to the brand mascot Xiaoao Many of the animated series of movies for the prototype are loved and sought after by young people.

(Xu Dongsheng, Chairman of China Household Electrical Appliances Association, delivered a speech)

Focusing on the younger group and the emerging form of the Internet has made today's eye-catching Oaks score. As one of the earliest home appliance brands to cooperate with JD.com, Oaks has already started to log in to the JD platform as early as 2010. In 2016, Oaks became the first brand of Jingdong Air Conditioning's first inventory, finance, and after-sales data. In 2018, Oaks deepened its strategic cooperation with JD.com in the identity of the highest-level “Seven Star Brand” of Jingdong Home Appliances GSKA Project, and established a sales target of annual sales of 15 billion yuan. The two companies are highly collaborative based on product quality and people. There will be more sparks in the future.

Product upgrade practice quality upgrade route

As early as May of this year, Oaks and the Ferrari Club carried out cross-border cooperation, which was the first in the industry. At the same time, it was unveiled by Ferrari Club members. It was widely concerned by the industry and consumers. Now, Oaks has joined hands with Jingdong to cross-border cooperation. The "AUX Super Run Red Racing Speed" was held and the Oaks Super Run Air Conditioning was released, which once again triggered the industry's attention to the new trend of quality and personalized products.

(Aux super running air conditioner real machine)

In this regard, Jingdong Home Appliances President Liu Jun said that in the long-term friendly cooperation between the two parties, Jingdong Home Appliances witnessed Oaks's promotion of consumption upgrades and online shopping, with the help of Jingdong Home Appliances to actively embrace e-commerce and advance into the domestic front-end of home appliances. the process of. During this year's Jingdong 618 Global Mid-Annual Shopping Festival, Oaks strength occupied the first place in Jingdong Home Appliances 618 air-conditioning sales list, and sales in the first half of the year exceeded that of last year. This time, Oaks will integrate the unique super-running red element into this super-running air conditioner, so that everyone can see that it not only has the unique red color, design and lines of the super sports car, but also has the ultimate quality like super running, which combines youthful vitality and technological strength. As one.

"We expect that Oaks will be able to refresh its sales record again on August 1st in the Super Brand Day. It also hopes that the personalized, fashionable and exclusive Ferrari customized air conditioner can redefine domestic high-end air conditioners and become a new quality benchmark. Liu Jun said.

(Jin Dong, President of Jingdong Appliances)

Nowadays, with the improvement of consumption level and the maturity of the home appliance industry, the price factor has gradually weakened the role of sales promotion. How to improve product value and tap the deep demand of consumers has become the consensus of the development of the home appliance industry, and the traditional air-conditioning industry has also ushered in high-end. Transformation, quality, and individualized opportunities for change.

(Ox Jingdong team PK fixed super brand day welfare)

In the face of the new consumer environment, Oaks air-conditioning has been comprehensively upgraded in terms of product, technology, performance, experience and other dimensions. With the pursuit of product quality and the unremitting persistence of innovative technology and high-end brand tonality, in many competitions The company stands out from the crowd, bringing consumers new products that subvert the tradition and beyond imagination, and achieve a comprehensive upgrade of the brand and quality. The Oaks air-conditioning united with Jingdong and SCC Super-running Club to create the “AUX Super Run Red Racing Speed”, which is the best interpretation of Oaks quality upgrade, and also a strong witness to self-breakthrough.

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