The Xiaomi ecological chain company Yunmi, which used to be a water purifier before, is now involved in the field of major appliances.
Chen Xiaoping, the founder of Yunmi, said in an exclusive interview with China Business News on July 11 that he would promote the popularization of smart refrigerators with cost performance, change the profit model of hardware profitability, and make a fuss about subsequent operations.
Lower prices than peers
Chen Xiaoping bluntly said that he was deeply influenced by Xiaomi and he wanted to use Internet thinking to redefine home appliances. For example, the refrigerator will no longer be limited to the fresh-keeping function, and the networking function can make the refrigerator a voice-controlled home supermarket. Consumers shop directly on the large screen of the refrigerator and reach the factory directly.
"Where to consume, buy where." Chen Xiaoping said, in addition to buying fresh food directly on the smart refrigerator, Yunmi has also realized the purchase of laundry detergent on the washing machine, and the purchase of consumer goods through smart speakers in the living room. Structuring business and consumption patterns".
Not only online shopping, but also Internet home appliances have richer application scenarios. For example, the large smart screen of a refrigerator can also become an electronic photo album, an electronic message board, you can also listen to music, watch videos... and these functions can basically be controlled by intelligent voice.
A few years ago, Haier, Midea, Meiling, etc. have launched large-screen smart refrigerators, but they have not been popularized. Chen Xiaoping believes that the reason for not being popular is that the price is too expensive. The aforementioned refrigerator usually costs 20,000 to 30,000 yuan. And Yunmi’s 21-inch large-screen smart side-by-side refrigerator dropped to several thousand yuan, targeting young consumers.
The refrigerator industry has entered a competitive landscape of "one super, many strong", and since the beginning of this year, the domestic refrigerator market has experienced a decline in sales due to weak real estate. At this time, Yunmi disrupted the refrigerator industry, enhanced networking functions but lowered prices. Can it continue to develop?
Chen Xiaoping said, on the one hand to control costs, on the other hand to explore the value-added space of the networked operation of smart home appliances. For example, he said, the online shopping income of smart refrigerators can be divided into. Another example is the smart water purifier. Users can check the water quality and filter element status on the mobile phone APP, and can place an order to purchase the filter element, thereby forming subsequent operating income. "One-third of our employees do software and operations."
Yunmi's greater ambition is in the ecosystem formed by the whole house interconnected appliances, and the Internet of Things will generate new value.
Chen Xiaoping told reporters that in the future, the data of smart speakers in the living room, smart mirrors in the bathroom, and smart refrigerators in the kitchen will be connected. Multiple smart terminals, their display screens are interlinked, and can be used for data operations in the future.
Still in its infancy
Ideal plump, realistic skinny. Chen Xiaoping said that to realize the blueprint of smart home appliances in the whole house, it is necessary to continuously enrich solutions, iterate products, improve the ecological chain, and improve user experience. Whether it can impress consumers is the key. In the long run, it is still in its infancy.
Wei Jun, general manager of the white goods division of Zhongyikang, told CBN that screen refrigerators currently account for a small proportion of the domestic refrigerator market. Zhongyikang's offline retail volume monitoring accounts for only 0.1%, and the retail sales account for only 0.2%. In terms of growth trends, the sales of screen refrigerators from January to May this year fell by 65.6% year-on-year. Similarly, according to AVC offline monitoring data, from January to June 2018, the retail penetration rate of large-screen refrigerators was only 0.17%.
Wei Jun said that there are two main reasons for the impact of popularization: one is the price, the average price of ordinary refrigerators is 4087 yuan, and the average price of refrigerators with screens is 9,845 yuan. Second, this screen does not have much practical value. These are all itchy but not painful features for consumers, and can be replaced by mobile phones and tablets.
"As a disruptor in the industry, Yunmi attracted attention from the industry as soon as it appeared. This is something that traditional refrigerator companies do not have, and it will affect some young consumer groups." Wei Jun said, but there are essential differences between white TVs and color TVs. With stronger technological attributes, new brands are more easily accepted, while white TVs emphasize durability and craftsmanship. New brands are more difficult to accept than color TVs, mobile phones and other technological products.
Therefore, Wei Jun predicts that Yunmi’s operating model has advantages over small and medium-sized refrigerator brands and can quickly reap the space for some small and medium-sized brands, but the impact on first-line refrigerator brands remains to be seen. "This kind of refrigerator is still competitive if it is lowered to 5,000 yuan, but ordinary brands will not follow up. Whether Yunmi is open for supply or hype, the final effect is yet to be determined." He added.
Guo Meide, vice president of Alvi Cloud, believes that smart functions are still being improved, opening up the limitations of e-commerce platform shopping, improving the voice interaction experience, adding built-in cameras to achieve unmanned management, etc., all reflect the importance of enterprises to the smart market. However, considering the current user needs and acceptance of smart refrigerator products, we still hold a calm attitude towards the large-screen smart refrigerator industry, and it is expected that the market trend will not have a breakthrough development in the short term.
Pressure Touch Membrane Switches
The pressure touch switch is a new thin film switch, which has no shrapnel like the Capacitive Touch Switch, but differs from the capacitive touch switch in that the pressure touch switch will not be touched by mistake, because the press of the key needs to apply the same force as the shrapnel, while the capacitive touch will start. This pressure touch switch can be used in many scenarios, especially outdoor, wet places, and when it rains, it will not be accidentally touched.
Pressure Touch Membrane Switches,Membrane Switch Connector,12 Grey Button Membrane Switch,Black Ground Membrane Switch
Dongguan Nanhuang Industry Co., Ltd , https://www.soushine-nanhuang.com